2. Jayden Clark Was born in Conway, South
Carolina. Growing up on a farm for the first four
years of his life Jayden became an outside
person, someone who loves to be active and be
outside. As he got older he started to get into
sports and he became more active than ever.
Jaydens time in high school would see a turning
point however, as he would take an interest in
business, marketing/advertising specifically and
pursue a career in it. Today he attends Full Sail
University while he pursues a career in Digital
Marketing.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Associate Brand Manager
• Marketing Manager
• Market Research Analyst
Hero Archetype - Using my skills
and knowledge of digital marketing I
will inspire others with my work and
motivate them through positive
action.
Digital Marketing
4. • DEMOGRAPHICS: 80% Male, 25-40
years old, Multi-ethnic, Married,
College Educated, Located in North
Eastern America.
• PSYCHOGRAPHICS: Enjoy playing
video games, watching movies,
attending tech/video game
conferences such as E3, Pax, and
QuakeCon. Building computers and
working on creative projects.
• IDEAL AUDIENCE MEMBERS:
Robert A. Altman CEO(Zenimax),
Bill Gates Founder(Microsoft),
Satya Nadella CEO(Microsoft),
Chris Roberts Founder( Cloud
Leaders & Hiring Managers at Zenimax Media, Microsoft
Corporation, Cloud Imperium Games
TARGET AUDIENCE
5. GOALS
Short Term: (Immediately After Graduation, 2020)
• Land an entry-level marketing position at one of my
favorite companies. Learn the ins and outs of the
industry and continue from there.
Mid Term: (2025)
• Move into a management/corporate position
‣ Lead on a big project
Long Term: (2040)
• Establish a company of my own that manufactures
and sells a product created by myself.
‣ Brainstorm ideas for a revolutionary product,
develop the first prototype, put first products In
retail stores.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Office 80 %
Adobe Creative Suite 50 %
Time Management 90%
Public Speaking 80%
SOFTHARD
Canva 30%
WordPress CMS 10%
Professional Writing 50%
Teamwork 95%
SOFTHARD
7. I will create ads that inspire people and
make them feel “at home” when using one of
the products I advertise.
PROMISE
8. CREDENTIALS
Work Experience:
• American Eagle Paintball (2014-2015)
• Whataburger Inc. (2018-2018)
Education:
• Parkland High School, Diploma.
• Digital Marketing , B.S., Full Sail University (Exp. 2020)
Awards:
• A&B Honor Roll
• Perfect Attendance
• DECA 1st place all city.
• Army Community service award
9. COMPETITION
Manual Reardon
Industry Experience:
• Does not include work experience on
profile; assumed to still be in school
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Football Coach
Skills and Proficiencies:
• Unknown
Jayden Clark
Overall Online Presence:
• Less than 200 connections, banner image not yet
customized, amateur headshot, lack of details
throughout profile, no articles published, inactive on
social media, URL not yet customized
• Grade: Poor, 15 out of 100
Industry Experience:
• Less than 1 year of experience in Digital
Marketing industry
Education:
• Current student enrolled in Digital Marketing, B.S. at
Full Sail University
Leadership Experience:
• Football Coach for semi-pro and youth team
• Army ROTC cadet officer (former)
• Football Defensive captain
Skills and Proficiencies:
• Social Media Marketing - none
• Adobe Creative Suite -none
• Public Speaking - none
Overall Online Presence:
• banner image not customized, professional headshot,
no articles published, sporadically active on personal
social media accounts
• Grade: Average, 10 out of 100
10. COMPETITION
Patrick Burns
Industry Experience:
• ~5+years of marketing experience
Education:
• BS, Business Administration and Management, Indiana
University
Noteworthy Experience:
• Business Development Intern
• City Manager, Cutly Inc.
• Founder, Optimize Enterprise
Skills and Proficiencies:
• Marketing 99+
• Social Media Marketing 99+
• Personal Branding 99+
Jayden Clark
Overall Online Presence:
• 500+ connections, banner image customized, polished
headshot, detailed profile summaries, two
recommendations, notable volunteer work, URL
customized, premium membership
• Grade: Good, 100 out of 100
Industry Experience:
• Less than 1 year of experience in Digital
Marketing industry
Education:
• Current student enrolled in Digital Marketing, B.S. at
Full Sail University
Leadership Experience:
• Football Coach for semi-pro and youth team
• Army ROTC cadet officer (former)
• Football Defensive captain
Skills and Proficiencies:
• Social Media Marketing -none
• Adobe Creative Suite - none
• Public Speaking -none
Overall Online Presence:
• banner image not customized, professional headshot,
no articles published, sporadically active on personal
social media accounts
• Grade: Average, 10 out of 100
11. BRAND POSITION
Giving 100% effort all the time, anytime,
anywhere.
JAYDEN “HIGH SPEED”CLARK
Jayden Clark earned the
nickname “High Speed” because
of his knowledge of many things
and his strong work ethic.
12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2020 Brand Marketing Summit
‣ May 30 - 31 San Francisco, California
• American Marketing Association (AMA)
‣ Normal Membership | El Paso Chapter
• 2020 Content Marketing Conference
‣ April 16th - 19th | Boston, Mass
Digital Marketing
• Primary Content: Ads pertaining to new products/ products I’m
advertising for the company I work for.
• Primary Tools: FB and Instagram - promote podcast through
30 sec. promo videos; LinkedIn - network with industry pros
and publish monthly ads related to my company’s products
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase Digital marketing knowledge.
13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level marketing pro with at least 25 yrs
of experience in Marketing Industry.
Formal Education
• Complete Digital Marketing, B.S. by expected
graduation date in 2020
Technical Skills
• complete all Wordpress courses through WordPress
Tutorials, Sep 2019
• Gain 100% knowledge of use of Canva
• Refine skills of Adobe Suite
• Learn to use all of Microsoft Office applications
Soft Skills
• Writing Formal Business Letters & Emails
• Speaking in front of large crowds
14. Jayden Clark
“Many ads are just links to scams or pages with
spam that hold no value and only want your money.
I produce real ADs, for real products, for real companies that
could be of use and interest to you. In school while in the DECA
Organization I created an AD for a product that a classmate of mine had
come up with. My classmate loved the AD and recommended me to anyone
else seeking to create a product of their own”.
15. REFERENCES
Summary Report for: 13-1161.00 - Market Research Analysts
and Marketing Specialists. (n.d.). Retrieved from https://
www.onetonline.org/link/summary/13-1161.00
Submit to a Position. (n.d.). Retrieved from https://
jobs.zenimax.com/requisitions/view/2601
Official Home Page. (n.d.). Retrieved from https://
www.microsoft.com/en-us/
Bose, S. (2018, December 26). Only 20% of Tech Jobs are Held
by Women, How About at Your Business? (INFOGRAPHIC).
Retrieved from https://smallbiztrends.com/2018/03/women-in-
technology-statistics.html
Join us. (n.d.). Retrieved from https://cloudimperiumgames.com/
join-us
2020 Marketing Summits. (n.d.). Retrieved from https://
digimarcon.com/2020-marketing-summits/
