1. 1. In what ways does your media
product use, develop or challenge
forms and conventions

2. A. The overall topic of our documentary is about the evolution of technology and how
technology has evolved over the years.
B. The three episodes would be about:
1. The evolution of computers- How computers have become smaller and the increase of
more portable forms/mobile forms of computing. Also how computers have now
become a part of technology (positively and negatively.
2. The Evolution of video games- How video games have become more
interactive, violent, improvement of images and the change in representation of
gender.
3. The evolution of Mobile phones- How mobile phones have become smaller, they are
no longer used to just make phone calls, they can do a number of functions that a
computer can do.

3. Newspaper adverts – Real products

4. Double page spread – Real product

5. How/why they use/develop/challenge forms
Forms Use
typography (font style size & organisation) One or three colours
Different size font to show
priority

6. How/why they use/develop/challenge forms
Forms Use
visual Simple layout to
design/layout make it easy to
(composition) read
photography Minimal colour to
draw reader in

7. How/why they use/develop/challenge
conventions
Conventions Use
catchy title “Breaking into
Tesco” and “Awards
2010” – understand
the theme of the
topic
placement and At the bottom or
style of text side to look at the
(titles/subtitles/par images first
agraphs)

8. How/why they use/develop/challenge
conventions
Convention Use Develop
catchy/unique Picture is placed at an The background
photography and concepts angle to draw the readers contrasting with the
to the text images of the cameras
bringing the reader to the
text

9. How/why YOU
use/develop/challenge forms
• a. COMPARE SIMILARITIES & DIFFERENCES (of
forms) TO REAL DOUBLE PAGE
SPREADS/ADVERTS

10. How/why YOU use/develop/challenge forms
Forms Use
typogra We made our title
phy stand out from the
(font subtitles by the size
style
size &
organisa
tion)

11. Forms Develop
visual Layout of images
design/layout communicate the
(composition) theme of evolution
photography Bold colours to
draw reader in

12. How/why YOU
use/develop/challenge
conventions
• A. COMPARE SIMILARITIES & DIFFERENCES (of
conventions) TO REAL DOUBLE PAGE
SPREADS/ADVERTS

13. How/why YOU use/develop/challenge
conventions
Conventions Use Develop
catchy title Used a simple title for the advert We developed the titles in
that reveals the topic the double page spread by
creating a word which
relates to the subject of
technology

14. How/why YOU use/develop/challenge conventions
Conventions Develop
catchy/unique • Developed
photography and photography by
concepts placing the
images so that
they
communicate an
evolution of
technology
• Developed the
advert by having
the images
coming out from
the sides rather
than the middle

15. Conventions Develop
placement and style of text • We used the channel 5 font in both the advert
(titles/subtitles/paragraphs) and double page spread to be consistent
• In both the double page spread and advert we
also used red which is the colour of the channel
5 logo

16. 4. How/why YOU use/develop/challenge forms
Forms Use Challenge Develop
visual design/layout Challenged channel
(composition) 5 adverts by having
a caption
photography Used a main image
to dominate the
page which is
typical of channel 5
adverts
typography (font The time and
style size & information about
organisation) the documentary is
at the bottom of
the advert.
a. COMPARE SIMILARITIES & DIFFERENCES (of forms) TO REAL DOUBLE PAGE
SPREADS/ADVERTS

17. 5.How/why YOU use/develop/challenge conventions
Forms Use Challenge Develop
catchy title We used a rhetorical
question rather than
simply using a
sentence/statement as
our title
catchy/unique The concept of the
photography and photographs relate to
concepts themes of the
documentary which is
the old technology
versus new
technologies.
placement and
style of text
(titles/subtitles/par
agraphs)
A. COMPARE SIMILARITIES & DIFFERENCES (of conventions) TO REAL DOUBLE PAGE
SPREADS/ADVERTS

18. .
A How do real media products (real TV documentaries use, develop or challenge forms of real
media products?
Form Use/Develop/Chall Description & Example from real
enge purpose TV documentary
1. Sound Non-diegetic and Sound that is E.G- In Michael
diegetic sound appropriate to a Moores sicko
particular scene.
2. Transitions
3. Camera
shots/angles
4. Hand-held
camera
5. Establishing
shots
6. Framing

19. B. How do real media products (real TV
documentaries) use/develop/challenge
conventions of real media products?
Conventions Use/develop/challe Description & Example from real
nge Purpose TV documentaries
1. Montage To show the audience a range
of different clips that shows
them what will be happening
in the documentary.
2. Interviews with
experts
3. Archival footage
4. Text/titles
5. Real footage
7. Reconstructions

20. C. How does your TV documentary
use/develop/challenge forms
Form Use/develop/cha Example from your TV documentary
llenge
Sound
Transitions
Camera
shots/angles
Framing

21. D. How does your TV documentary use/develop/challenge
conventions
Conventions Use/develop/challe Example from your TV documentary
nge
Public interviews
Interview with
experts
Text/titles
Cutaways
Background music
Presenter

22. 2.How effective is the
combination of your
main product and
ancillary texts?

23. Content and concept of images
• Images used communicate changes in technology - old
technology versing new technology which is explored
further in the documentary
• Use of binary codes in our double page spread to
relate to technology
• Images and clips of different technologies which
relates to our series
• Constant reference to technology in both the
ancillaries through images, text and titles and the
documentary

24. Style
• Similar titles used in both the advert and
double page spread
• Same colour scheme (grey, black and red)
• Topic of the subtitles are not included in the
documentary, so this gives our audience
more information without being repetitive.

25. Target Audience
Who they are:
• 16-24 year olds
• Interested in different types of Ancillaries:
technology and documentaries • Advert – will be advertised in the
• Interested in popular culture metro which is a free newspaper
available through public
transport. This is relevant as 74%
of those under 24 in London own
Documentary: an oyster card which allows them
• On at 9pm to fit in with channel 5 to use public transport. (source –
schedule tfl.)This makes our audience easily
• This time is also to fit in with Ofcom accessible by advertising in the
guidelines as certain clips cannot be metro.
shown before the watershed. The • The metro also allows us to attract
documentary will contain some clips not a wider audience as their
suitable for a younger audience such as audience is 18-44 year olds.
clips from 18+ games.

26. Ident
Channel 5 start at the beginning of the documentary
to link with the channel 5 logo on the advert

27. Advertising and Marketing
Branding:
Our advert is to be advertised in the metro, which is the first step to attracting our target
audience. They would see the advert and gain information about the documentary
After the advert gains popularity we will then create and advertise the double page spread
to give more information about our documentary
This will also attract a wider audience who would hopefully be interested in our
documentary – the next step is to air the documentary on channel 5.

28. Budgeting:
A double page spread costs £8400 to
advertise in Time Out
An advert in the metro would cost £8876 for the
size and colour we want if it is just printed in
London. However, we want to attract a larger
audience so we will advertise nationally which will
cost £10 906
Total of advertising costs - £19 306

29. 3. What have you
learned from your
audience feedback ?

30. Draft 1 Audience Feedback
• 1. Not clear and effective + sound was bad, not that many
examples.
• 2. showing a montage of games
• 3. Presenter speaks too fast, not interactive, music needed and bad
sound
• 4a. The way technology of games has changed.
• 4b. Development+effects
• 5. Games are attracted to boys
• 6. Not colourful clothes, speaks too fast
• 7. No music used, sound bad couldn’t hear parts
• 8. Good, liked the type writer part.
• 9. Titles/credits good – interview – know who they are
• 10. interesting information, but it was too quick to understand.

31. Audience Feedback Questions
Advert Draft 2/3/Final Draft
1. What do you think of our advert? Is it clear and affective? How? Why?
Draft 2: Video games clear and effective.
Draft 3: Yes, it shows the change of technology over time
Final Draft: The writing stands out more than the pictures
2. Are the images clear?
-Overall, from Draft 2/3 and final Draft advert ancillary, our target audiences have agreed that
the images are clear.
3. Is the text clear and easy to read?
- Overall, from Draft 2/3 and final Draft advert ancillary our target audiences have agreed that
the texts were easy to read
4. Does the advert relate to the overall topic? What does the image and text
communicate to you.
-Some of our target audiences do not agree, that the advert relates to the overall topic, such as
in Draft 2. However in Draft 3, our target audiences suggested that it is straight forward, as well as our Final
Draft.
5. What could be done to improve
Draft 2: All technology versus new.
Draft 3: Images of the games on the consoles.
Final Draft: The black writing needs to stand out more

32. Audience Feedback Questions
Double Page Spread -Draft 2/3/Final Draft
1. What do you think of our double page spread. How and why is it effective?
Draft 2: Not really
Draft 3: Good range of old and new technology, it is creative and rhetorical
Final Draft: Effective images, relate to topic, stands out.
2. Is the layout of the images and text clear?
Overall, from Draft 2/3 and final Draft double page spread ancillary, our target
audiences have agreed that the images and text were clear.
3. Are the sizes of the images and text appropriate.
Our target audiences have agreed that they were appropriate sizes.
4. Is the text easy to read?
Our target audiences have agreed that they were easy to read.
5. Does the double page spread relate to the overall topic of technology. How?
Our target audiences have agreed that our double page spread relates to our topic,
through the use of images, such as the binary codes and the difference types of
technology platforms that we have shown as examples.
6. What could be done to improve.
Draft 2: Better images to communicate evolution
Draft 3: Font change to communicate technology
Final Draft: Nothing, it was good.

33. C.
The purpose of our documentary is to inform
people about changing technologies. We are
educating our audience on how computers,
games and phones now differ from the
traditional forms. We will show this by
comparing the traditional forms to the newer
forms.

34. D.
Who is your target audience How did you decide on choosing a target
audience?
Our target audience is young people aged We decided to choose a target audience
16-24 years old. Young people that watch of this age range because our
TV and have interest in popular culture in documentary would be shown at 9pm
order to understand the references being and some of the material shown in our
made in our documentary. documentary might not be suitable for an
audience under the age of 16.

35. E.
• Our target audience would want to watch our
documentary because its educational and
informs them about how certain media
products have changed and how it is affecting
society.

36. How we attracted our audience through forms and
conventions
List of Forms used Why would your target audience be
attracted to your documentary through
forms?
 Shot distances
 Music
 Transitions

37. List of conventions used Why would your target audience be
attracted to your documentary through
the conventions?
 Presenter  We chose to use a young presenter
 Voiceover wearing young casual clothing. This
 Cutaways would attract our audience because
 Montage the presenter is dressed in a way that
 Background music isn’t intimidating or off putting.
 We used voiceovers in order to
illustrate some of the footage shown
to show variation in the way the
documentary is presented so that our
target audience doesn’t get bored.
 The montage at the beginning will
entice the audience to want to watch
the rest of the documentary because it
gives them an insight as to what the
whole documentary would be about.
 The background music will make the
documentary more enjoyable
especially when there are images with
no voiceover from the presenter.

38. Draft 1 audience feedback
Conventions Good use of interviews
Music There should have been music when there was no sound.
Sounds The presenter had a clear voice. At one point the presenters
voice overlapped with the expert sociologist, so that needs to
be fixed.
Mise-en-scene The presenter had very simple clothes.
Other comments:
WWW EBI
• Incorporating footage of • Elaborate more on themes.
video games. • Fix overlap
• All themes of the
documentary were picked
up.

39. Draft 3 audience feedback
Name: Marie-Teresa
Age: 18
Conventions We interviewed an expert sociologist to ask her opinion on
the representation of gender in video games.
Music The music was too low.
Sounds It was very hard to here the presenter due to the fact that the
background noise was too loud.
Other comments:
WWW
• The different images of video games and
smart phones.
• The comparisons between old and new
video games.
• The documentary gave an insight in to
what the whole documentary would be
about without giving to much away.

40. Names: Annie
Draft 3 audience feedback
Tracy
Age: 17
Conventions
Music The song choice was appropriate but not sure if it would
attract another age group.
Interview styling We asked members of the public questions.
Sounds The presenter couldn’t be heard at the beginning because of
the background noise. The voice of the presenter needs to be
clearer.
Shots Film making was good but the tilt shot of the school sign
wasn’t good because there was a vehicle interruption.
Mise-en-scene The presenters clothes were bland- the colour of the clothes
were too dark.
Other comments: EBI:
WWW: • The beginning of the documentary was engaging.
• The topic of women being sexualised in video games was clear • The presenter dressed in more colourful clothing.
• The title coming up on a typewriter was good because it’s old • Ask more members of the public on their
and the topic is about evolution of technology. opinions.
• The other topics in the documentary weren’t
made clear.

41. Final draft audience feedback
Conventions
Music The music was good
Interview styling
Sounds Music related to the theme of technology
Shots Good shots, eg close up of mobile phones
Mise-en-scene