Research Methodology on cosmetics
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This presentation contains research methology approach for survey based on : Mumbai women do not use branded cosmetics
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Research Methodology on cosmetics
- 1. PROJECT ON RESEARCH METHODOLOGY SUBMITTED TO : Prof . GITANJALI KAPOOR
- 2. GROUP MEMBERS PRADNYA BHALERAO C-03 RASHMIKA PATIL C-27 PRACHI PITALE C-29 CHAITALI SWAMI C-36 PRATIKSHA RANE C-42 JAYASHREE PRABHU C-43
- 4. A research is an organized set of activities to study and develop a model or procedure or technique to find the results of a realistic problem supported by literature and data such that its objective/(s) is/(are) optimized and further make recommendations or interferences for implementations.
- 5. DA A system of model, procedures and techniques used to find the results of a research problems is called a Research Methodology. WHAT IS RESEARCH METHODOLOGY
- 7. PROBLEM DEFINITION OBJECTIVE OF THE RESEARCH RESEARCH DESIGN
- 9. PRIMARY DATA COLLECTION SECONDARY DATA COLLECTION
- 10. DATA ANALYSIS
- 11. INTERPRETATION OF RESULTS VALIDATION OF RESULTS PAST RECORDS CURRENT FINDINGS VALIDATION OF RESULTS
- 17. s
- 22. Z-TEST
- 30. TEST STATISTIC (z) p - p 0.8529-0.70 z = = p*q N-n 0.70*0.30* 6580000-102 n*N 6580000*102 =3.55
- 33. Chi-Square Test Research objective Null Hypothesis (H0) : Mumbai women do not use branded cosmetics Alternate Hypothesis (H1) : Mumbai women use branded cosmetics E = 102 / 15 = 6.8
- 34. BRANDS OBSERVED FREQ (O) EXPECTED FREQ (E) O – E (O – E) 2 (O – E) 2 / E Lakme 59 6.8 52.2 2724.84 400.71 Ponds 39 6.8 32.2 1036.84 152.47 Garnier 33 6.8 26.2 686.44 100.94 Revlon 31 6.8 24.2 585.64 86.12 Maybelline 6 6.8 -0.8 0.64 0.09 Loreal 15 6.8 8.2 67.24 9.88 Nivea 21 6.8 14.2 201.64 29.65 Ayur 5 6.8 -1.8 3.24 0.47 Himalaya 10 6.8 3.2 10.24 1.50 Oriflame 9 6.8 2.2 4.84 0.71 Elle 18 22 6.8 15.2 231.04 33.97 Fair & Lovely 9 6.8 2.2 4.84 0.71 Fairone 1 6.8 -5.8 33.64 4.94 Fairever 2 6.8 -4.8 23.04 3.38 Others 14 6.8 7.2 51.84 7.62 Total 833.16
- 39. CONCLUSION
- 40. Bibliography & Webliography www.google.com Research Methodology &Techniques – by C.R Kothari www.wikipedia.com Statistical Methods – by S.P. Gupta www.esurveyspro.com Statistics for Management – Richard Levin