1. Streetonomics
• JAY VAJA - 64
• LOKESH SONKUSARE - 54 MBA SEM - 1
• PATEL MIHIR - 23 SECTION - E
• RAJ CHHABRA - 40
• NITIN SHARMA - 30
• SHAILESH PAL – 3
• THAKOR ABHISHEK - 62
2. “
2
INTRODUCTION OF UNORGANIZED
MARKET IN INDIA
• The Unorganized Retail Consists Of Small Business Operators Who Sell
Non-branded Products On A Lower Scale.
• They Sell Goods In Split Quantities At A Fixed Location.
• An Unorganized Indian Retailer Prefers Not To Use Modern Technology.
• They Hire Employees As Their Salesman And Helpers.
• They Have A Massive Potential Of Managing Trade And Inventory Quite
Well.
• Vegetable Vendors, Grocers, And Local Cloth Merchants Use Formats Of
Low-cost Retailing.
• 90% Of Workers In India Have Remained Informally Employed, Producing
About Half Of Gdp
• The Unorganized Market Sector Contributes Almost 50% Of Total Gdp
4. “
4
INTRODUCTION OF DRYFRUIT MARKET
AT MANEK CHOWK
• It Is One Of The Largest Dry Fruit Market In Ahmedabad And You
Can Buy From Here During The Day. After 9.30 In The Night, The
Place Turns Into A Food Paradise. Ahmedabad Was Designed And
Planned In Such A Way That This Square Was Traditionally The City-
center For Trading.
• There Is Big Market Who Wants To Buy Clothes, Vegetables And Also
One Of Large Market Of Dry Fruit And So On All Types Of Items Are
There, Manek Chowk Remains The Center Of Old Ahmedabad And Is
A Favorite Among Locals And Tourists Alike For Shopping.
• There Are So Many Shops For Dry Fruit Who Wants To Purchase In
Bulk Quantities And Retail.
• Generally their profit margin of dry fruit is nearly between 12-15% they
get.
• Some Of The 40 To 70 Years Old Shops Of The City Still Exist In
Manek Chowk.
5. “
5
OBJECTIVE TO STUDY UNORGANIZED
MARKET
• To know about consumer satisfaction.
• To interpret problem face by consumer.
• To study impact of covid in unorganized market.
• To study demand of customer.
6. RESEARCH
METHODOLOGY
6
SAMPLE SIZE 15
SAMPLING METHOD CONSUMER SATISFACTION SURVEY
(QUESTIONNAIRE)
DATA COLLECTION PRIMARY DATA : STRUCTURE QUESTIONNAIRE
RESEARCH TYPE EXPLORATORY
INDUSTRY TYPE DRYFRUIT INDUSTRY
7. STUDY OF VENDORS
5K TO
10K
13%
10K TO
15K
43%
20K TO
30K
25%
ABOVE
40K
19%
SALES
5K TO 10K 10K TO 15K 20K TO 30K ABOVE 40K
45%
55%
PAYMENT
CASH ONLINE
Per day sales Mode of payment
9. STUDY DEMAND OF CUSTOMER
LOW
PRICE
45.50%
46%
QUANTIT
Y
18.20%
18%
QUALITY
36%
PREFERS
LOW PRICE QUANTITY QUALITY
20 TO 25
15%
26 TO 35
46%
35 Above
39%
AGE
20 TO 25 26 TO 35 35 Above
What did you like the most about the product
?
Select Your age group
10. STUDY DEMAND OF CUSTOMER
YES
73%
NO
27%
PRODUCT OR SERVICE
YES NO
YES
80%
NO
20%
SATISFACTION
YES NO
Are you satisfied with the product & service ? Will you buy again from this shop ?
11. STUDY DEMAND OF CUSTOMER
★★★★★
9%
★★★★
37%
★★★
27%
★★
18%
★
9%
RATING
★★★★★ ★★★★ ★★★ ★★ ★
Rate the product out of 5 How long you visiting this shop ?
50.00%
30.00%
20.00%
0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00%
Occationally
weekly
monthly
Shop visitor
12. 12
CHANGES IN DEMAND
Due to covid demand of the product is
Decrease.
Lower income Decrease the quantity
demanded for normal goods.
Vendors face 8 to 12 month challenges after
covid.
13. 13
CHANGES IN PRICE AND SUPPLY
Law Of Supply.
After 8-12 Months of covid-19
Demand and Supply of Dry Fruits are
increased and also increase in Price.
Due to increase in Demand
Shopkeeper Put more Supply in
market and so that price is also rise.
14. 14
PRINCIPLES
• COST OF SOMETHING WHAT YOU GIVE UP TO GET IT.
(Resign from job to start business due to more profit in business)
• GOVERNMENT CAN AFFECT MARKET OUTCOME
(Lockdown in Covid)
15. RELATES WITH MPP
• Forecasting :- The owner of the shop will predict their demand how
much stock needed as per requirement of customer vendor will order
stock.
For Example :- during winter season or occasion sales were
highest so vendor need to forecast product requirement.
• Corporate Social Responsibility(CSR) :- All vendors have a traders
association where they do small welfare activities once a year.
For Example :- In summer, all vendors put water pot for people.
16. LEARNING AND CONCLUSION
• We learned to apply economic concept on unorganized
market.
• Communication skills. (customer relationship)
• Questionnaire feedback helped vendors to know changes he
can make to increase sales.
• Leaned how to do business in unorganized market with so
many competitors.
