1. VIP customer receives a
connected XYZ’s Pizza bttn
He then chooses his favorite pizza at
XYZ’s site.
- All done! Fresh pizza is now just a
push away!
A data SIM card is already inside,
so all he needs to do is insert
batteries.
Connected XYZ Pizza bttn
More revenue Customer lock-in Media visibility
& brand awareness
Benefits
Continue to be a
forerunner in digital
business and take
advantage of free media
interest in new
technology.
The bttn is always there
when customers get
hungry.
Pushing it is so inviting
and easy that they won’t
look elsewhere.
Think 3–5 extra orders per
customer per month.
Making purchasing simpler
than ever increases
customer’s propensity to
order.
Hmm.. What should
we eat tonight?...

2. bttn vs. phone app?
A smartphone app isa must have,but it doesnot help you differentiate when all
of your competition launchestheirs.
bttnsare not designed to replace but to complement your web store and your
app asan additional digital service for easy ordering.
Path of least effort
How many stepsto get pizza?Which one would you choose?
bttn
Push the
bttn,get
pizza
Call
Dial
number,
wait
Tell your
order
Tell your
address
Restaurant
Go to
restaurant
Stand in
queue
Select
pizza
from
menu
Pay with
cash or
card
App
Start app Select
menu
Select
pizza
Check
out
Confirm
Web store
Open
browser
Go to
website
Select
menu
Select
pizza
Log-in Check
out
Confirm
1
3
7
5
4

3. Let’s try it !
A limited pilot with 50-1000 bttns
Custom branded XYZ’s Pizza bttns, and micro-site for managing the bttn
press action, i.e. customer’s favorite pizza order. Plus all the tech sup you
need.
You get all the data from this P-o-C: Deployment time, take-up statistics,
number of orders / month, etc. That’ll help you decide about the continuation.
If you and your customers love it, we deploy large scale. If not, we
discontinue. Fair and square.
But we already have a phone app?
Yes, and so does everybody else. How many apps do you personally use
on a regular basis? There are just too many out there. Apps are a
commodity. It’s a must have, but does not help you to differentiate.
Your app and bttn will complement each other. Let’s say that your web store
and mobile app orders have plateaued on a certain level. Introducing
physical bttns to your VIP customers will take your digital business to the
next level.
Contact us to begin
Jay Gross Sr. Director of Sales
jay@bt.tn 347-425-4214