RESTAURANT OF THE FUTURE BY JAVIER LASA CODEMOTION ROME 2019- How inmersive technologies VR AR will shape future restaurant expriences

1. Restaurant of the Future
Javier Lasa, B-Lab Gastronomic
Rome | March 22 – March 23, 2019

2. 01
{ HI, WE ARE
B-LAB GASTRONOMIC }

3. L A B
B-LAB GASTRONOMIC
GASTRO SHOW Inmersive
restaurant
Smart Restaurant
User data profiling
B-Lab ROBOTICS
Collaborative robotics
in restaurants
B-Lab FOOD IN MOTION
Mobility and Food
delivery
WHAT WE DO
Proyect
Future
concept
Proyect
Proyect
B-LAB connects different
restaurant customer touch points
such as smart dining room,
bartender robots, interactive
screens, using technologies such
as: data analytics, AI, video
mapping, sensors IOT, mixed
reality VR/AR into a unified
multilingual platform.
Creating user data profiles for a
real time decision making in a
restaurant business.

4. L A B
B-LAB GASTRONOMIC
Socio Fundador
BESO SITGES BESO FORMENTERA BESO TULUM (MX) BESO IBIZA BASUKI BILBAO BERRIA BCN BILBAO BERRIA BIO
GRUPO BESO - BILBAO BERRIA MAIN LOCATIONS
IÑAKI LASA
RAFA VIAR
1,2M Customers /yearI 11 Locations I 3countries
WHO WE ARE
Grupo Beso Bilbao Berria
JAVIER LASA
Our goal at B-LAB is to set a Tech free innovative platform for
restaurants to manage immersive customer experiences such
as smart dining rooms connecting digital devices to physical
things.

5. 02
{ INMERSIVE
RESTAURANT }

6. VR INDIVIDUAL CAPSULE
LOCATION: BESO BEACH IBIZA
DATE AUGUST 2018
• VR viewers (HMD) for individual
immersive experiences
synchronized.
• 360 video production
• Surround sound system
• Wind generator
• Heat generator
• Sensors with Odor injection system
to reinforce sensations
• Haptic floor (Vibration)
synchronized with events (flying,
scuba diving)
HOW IDEA STARTED

7. L A B
B-LAB GASTRONOMIC

8. “The more expensive restaurant experience in the world”
Sublimotion -Ibiza
1.665€
each
OUR COMPETENCE

9. 1.665€ each
But…WILL YOU PAY?
80
Square meters space
with 7metres height
10
people staff
1000
Customers a year

10. CÓMO LO VAMOS A HACER:
10
OUR SOLUTION: GASTRO SHOW

11. CÓMO LO VAMOS A HACER:
INMERSIVE RESTAURANT
11
GASTRO-SHOW merges gastronomy and entertainment throughout a new immersive smart dining room
concept where customers and technology interact with an open smart connected ecosystem into a fully
digitalized experience. We enter full of the concept of intelligent eaters and immersive experiences,
mixed reality VR / AR, IOT sensors (smells, movement), video mapping, artificial intelligence.
Only digital experience, based on content narrative, gastronomy and technology
Managed by restaurant staff waiters
Content managed by marketing staff
From 4 to 20 customers on each room
At a cost of 50€ incremental over standard dinners (average 100€)

12. 12
TECHNOLOGY
Video 360 Projection 4KUHD on
walls
Syncornishez Odor sensors cold
vaporing
IP Cameras for user profiling
Age/gender number of
customers
IA for differentiating people
standing by eating, emotions and
polarity
Haptic seat with motion bas on
sound bass
Table with capacitate sensors
that allow user interactivity
• RDIF readings antennas for
labels to identify objects,
bottles
• 3d menu selection and AR
experience

13. L A B
B-LAB GASTRONOMIC
EXPERIENTIAL RESTAURANT
Inmersive experience

14. L A B
B-LAB GASTRONOMIC
WE CAN TRAVEL
Video 4 walls ultra HD 4K

15. L A B
B-LAB GASTRONOMIC
BE ON A DJ MUSIC

16. L A B
B-LAB GASTRONOMIC
INTERACTIVE TABLE

17. L A B
B-LAB GASTRONOMIC

18. L A B
B-LAB GASTRONOMIC
3D/AR MENU SELECTION

19. L A B
B-LAB GASTRONOMIC
Y compartirla en la mesa en tiempo realHacer una fotografía de grupo
IMAGE SHARING ON TABLE

20. L A B
B-LAB GASTRONOMIC
RDFI TAGS POR PRODUCT PLACEMENT O JET RECOGNITION FOR BRANDED CONTENT
Ver video Restaurante Inmersivo
PRODUCT PLACEMENT

21. L A B
B-LAB GASTRONOMIC
CUSTOMER SATISFACTION

22. L A B
B-LAB GASTRONOMIC
IA IDENTIFING PATTERNS
Video 4 walls ultra HD 4K
DATA PROFILING
Gender
Age
Number of customers
Activity:
Eating
Standing
Sentiment analysis and
emotions

23. L A B
B-LAB GASTRONOMIC
Instalación real (prueba de concepto)

24. L A B
B-LAB GASTRONOMIC
Spain is one of the leading countries in gastronomy worldwide both creative and
business, the only country that has 10 locations in the list of the 100 best restaurants in the
world.
On the other hand, the football league and Spanish football clubs lead the top positions
worldwide (UEFA) being a world reference for sport.
Spain is a world leader in two aspects Gastronomy and Football.
Introducing GASTRO-SPORT that unites SPORT JOURNALISM and GASTRONOMY through a
new concept of immersive dining rooms that, through immersive video technology,
extended reality VR / AR, IOT sensors together with data and journalistic content in real
time, offers us a innovative experience.
PROPOSAL

25. L A B
B-LAB GASTRONOMIC
Proyección video 360 en paredes Superficie interactiva
Ver Video Comedor experiencial Deportivo-Futbol
SPORT EVENT CONCEPT

26. L A B
B-LAB GASTRONOMIC
Juegos interactivo gol
INTERACTIVE GAMES
Ver Video Comedor experiencial Deportivo-Futbol

27. L A B
B-LAB GASTRONOMIC

28. L A B
B-LAB GASTRONOMIC
THREE TYPES OF EXPLOITATION
1-Tour club museum clients as an additional VIP activity to customers of the tour of the museum
with a capacity of 25 customers in each pass. (6 daily passes of 35 minutes)
2-VIP Dining Room -The day of the MATCH the room becomes an exclusive dining room for 10-
12 diners (sponsored experience) (1 weekly pass 90 minutes)
3-Creation of contents for distribution of Club channels : the room becomes a TV set for
recording interviews with sports players or for debates with sports journalists. These contents will
be broadcasted through the channels of the club
TYPES OF EXPLOITATION

29. L A B
B-LAB GASTRONOMIC
• Objective to make up for the lack of premises with wine and beer
tasting professionals.
• Room with projection walls
• A bar and living room for 25 people (30 METROS2)
• The bar is interactive
• Personal Needs: A waiter serves the tasting and manages the
projection.
• Experience time 20-30 minutes
WINE TASTING EXPERIENCE

30. 03
TECHNOLOGY
AND
PLATFORM

31. L A B
B-LAB GASTRONOMIC
PLATFORM OF EXPERIENCES
UPDATING CONTENT ON THE PLATFORM
A content management account will be created on the platform and a real-
time content update test will be performed. Several rooms are managed
from the same platform.
MULTI-LANGUAGE PLATFORM
The platform allows multi language content management
REMOTE ROOM CONTROL
The control of the room is done by the restaurant staff using a mobile device
that accesses the sequences (two devices are provided for the room)
31
The business model of B LAB GATRONOMIC is B2B based on the sale of access to the
experience management platform and the configuration of technological innovation projects
to professionals in the hotel and restaurant industry (it is a B2B model).
PROFESSIONAL USER: With the data obtained from the interaction of customers and staff of
our premises we can propose to other restaurants and hotel groups the implementation of
proven turnkey solutions.
(A) INNOVATION PROJECTS SERVICE
(B) PLATFORM LICENSING

32. TECHNOLOGY
SOFTWARE
• The client software that controls the table
and projectors is developed in Unity3D
• The client software in mobile device that
controls the content (selection,
reproduction, etc.) is developed in Angular
• The server software that manages and
orchestrates the reproduction of the
content is developed in Node.js
CONNECTIVITY:
• The connection between the server and
the clients is made through WebSockets.
• The connection between the server and
the smell device and LED lighting is made
through serial port (usb)
• Connecting stations and projectors via fiber
optics over long distances

33. L A B
B-LAB GASTRONOMIC
B-LAB PLATFORM

34. L A B
B-LAB GASTRONOMIC
B-LAB PLATFORM

35. L A B
B-LAB GASTRONOMIC
B-LAB
B-LAB PLATFORM

36. 04
B-LAB
ROBOTICS

37. L A B
B-LAB GASTRONOMIC
B-Lab Robotics
B-LAB ROBOTICS wants to revolutionize the restaurant and prepared kitchen industry
with innovative robots and artificial intelligence solutions.
B-LAB ROBOTICS has been created with the mission of promoting Artificial Intelligence
IA to help chefs and bartenders cook and serve accurately and consistently, increasing
productivity in restaurants, reducing costs and increasing revenues while improving the
user experience.
B-LAB ROBOTICS is made up of experts restaurant business, industrial robotics and
technological innovation.
37

38. L A B
B-LAB GASTRONOMIC
Robot Betty
Function: pastry robot
Location : beso Sitges marzo
2019
Robot Beto
Función: robot Relaciones
públicas
Ubicación: Beso Ibiza/Tulum2019
Brazo Humanoide
Función: Barman/chef/cortador de
jamón-
Fase piloto
TIPOS DE ROBOTS
38Partner Tecnológico

39. L A B
B-LAB GASTRONOMIC
Integrate a robotic experience to the
customers of the restaurant Sitges with the
objectives of:
● Customer interaction
● Increase the sale of desserts
● Replicate the product in other restaurants
BETY_PASTRY ROBOT
Altura: 1,65 metros
● Está pensado para interactuar con el público:
○ Por voz
○ Por su pantalla táctil de 17 pulgadas
● Cuenta con lectores de barra, QR, RFID y
reconocimiento facial
● Programación:
○ Autorecorridos
○ Localización de puntos locales como salida,
recepción, aseo… ○ Envío de alertas por SMS o
Email
○ Reconocimiento de proximidad
○ Compras integradas e impresión de tickets

40. L A B
B-LAB GASTRONOMIC
ROBOT BETO
ROBOT BETO
Communication and MKT function
First robot in the world with work permit
(consulate Mexico)

41. FOOD
IN
MOTION
05

42. L A B
B-LAB GASTRONOMIC
B-Lab is currently in negotiations with the company EVision AUTOMOTIVE, which
specialises in electric mobility. The innovation proposed by B-Lab FOOD IN MOTION
is perhaps the most complete as it operates from different points of view.
VEHICLE: Nothing to do with a Food Truck or a custom caravan. It would be a small
bus with its own innovations (electric, lighter in weight than the competition, total
adaptability in terms of charging system, better range of autonomy, driving
assistance systems, maintenance software, and even autonomous driving
technology).
ROBOTICS: Possibility of installing a Robot Waiter or Cook (or both).
BUSINESS AND DIGITALIZATION MODELS: The idea is to use Digitization and IoT to
enable other functionalities and/or additional business models for B-Lab customers,
for example:
Marketing (Proximity Marketing, Branded Content, Inbound Marketing).
Customer acquisition (off-line through the vehicle in order to subsequently build
customer loyalty and even generate online sales).
Sensory (for example, with a view to monitoring air quality in order to sell this
information to the Administration).
FOOD IN MOTION
Partner Tecnológico

43. L A B
B-LAB GASTRONOMIC
B_LAB Gastronomic
AWARDS AND RECOGNITIONS
Winner Melia challenge 2018
2018
Finalist Hip 2019 Most innovatvie project
2019
43

44. THANK YOU
Contact: lasa.javier@gmail.com