The document summarizes an immersive restaurant experience franchise concept called Gastroshow. It uses sensors, augmented reality, and other technologies to provide interactive experiences for diners. The concept is part of a larger restaurant group and aims to franchise the experience internationally. It has had early success in Spain and is in negotiations to expand to other cities. The technology platform and experience are managed remotely to provide unique experiences tailored for each location.

1. “First worldwide inmersive Restaurant
network franchise model”

2. B-LAB GASTRONOMIC
L A B
“Today's restaurants need more than just good cuisine to become
memorable experiences.”
NEW RESTAURANT
CONSUMER TRENDS
New digital savvy consumer
In search of new experiences
Mobile first and Instagramers
BUT RESTAURANTS ARE NOT
READY YET
Expensive technology
Personnel intensive/ High salaries
Lack of digital expertise
THE PROBLEM

3. B-LAB GASTRONOMIC
L A B
360 Video 4K
Scent and odor sensor
synchronization
IP cameras for remote control
and personalization
artificial intelligence for user
profiling and data
Haptic seats
Interactive table
RDIF antennas and tags
reader for product placement
3D menu and
augmented
reality
DEMO GATROSHOW MOTOR BRAND BRANDED EXPERIENCE ART EXPERIENCE
A 5 SENSES EXPERIENCE
WHAT WE DO
(DEMO VIDEOS)

4. B-LAB GASTRONOMIC
L A B
THE PLATFORM
• Platform that remotely manages
sensors out of a physical spaces
• Easy as a Facebook post update, creating
new experiences takes minutes
ONE PERSON SHOW
• One person can control the room
via mobile device - click & play
• UX suited for restaurant staff
THE NETWORK EFFECT
• Content cloud storage
• Restaurant network
management
WHY NOW?
• Advances in mixed reality, cloud
technology and mobility
• IOT remote connection protocols
• New Interactive surfaces
• Artificial Intelligence
GASTROSHOW VALUE PROPOSITION

5. B-LAB GASTRONOMIC
L A B
3D mapping
Branded content RDIF tga product placement
Mixed reality
File sharing
Surround soub
Interactive games
Odor sensors
Simple operation from
mobile device click &
play
Fast web platform Content
update via web in minutes
Odour management
system for interactive
tastings
·3D menus and
mixed reality
Cloud Remote
management of multiple
rooms
Gaming Experience
creation
RDIF tags for product
synchronization
Interactive touch table
TECHNOLOGY
Surround Sound

6. B-LAB GASTRONOMIC
L A B
TECHNNICAL REQUIREMENTS
30
M2 Room espace
3
Meters celing heighth
12/25
Customer seats
15K
Customers/year
7
Days to fully install

7. B-LAB GASTRONOMIC
L A B
• Organized catering
• Hotel chains
• Sports clubs
• Recreational cruises
• MICE Area corporate events
• Company meeting rooms
Changes in consumer habits, new ways of communicating with
them and the emergence of new business models are transforming
the restaurant sector, mainly through digitalization
OPPORTUNITY
MARKET SIZE (SPAIN)
INFORME RESTAURACIÓN EN España KPMG 2018
TARGET CUSTOMERS
MARKET SIZE AND OPPORTUNITY
36.000
MILLIONS €
100M
VISTIS YEAR
159
CONSUPTION PER CAPITA
4,98AVERAGE TICKET

8. B-LAB GASTRONOMIC
L A B
COMPETENCE ANALYSIS
1.665€
COST PER SEAT
1M€COST FO SET UP
150ESPACE REUIREMENTS
1000CUSTOMERS/YEAR
900€COST PER SEAT
10
SEATS
5
YEARS SINCE LAUNCHING
BUT ONLY ONE ROOM
20
PEOPLE TO MANAGE THE
EXPERIENEC
100€COSTE POR COMENSAL
30m2
SALA 12 COMENSALES O 30
PEROSNAS COCTEL
1
PERSONA MANEJA
LA SALA
15K
CLIENTES ANUALES
SUBLIMOTION-IBIZA ULTRAVIOLET-SHANGAI GASTROSHOW-MADRID

9. B-LAB GASTRONOMIC
L A B
BUSINESS MODEL
€75K
SET UP FEE
€1500
LICENSE FEE
/M
€10
PER SEAT
€1M
REVENUE/Y
15.000
CUSTOMERS/Y
25%
NEW
REVENUE
COST REVENUE
“First worldwide inmersive Restaurant network franchise model”

10. B-LAB GASTRONOMIC
L A B
- OMS & VIÑAS Horeca Sector
- ADFL GROUP -Cruise Sector
- THE VALLEY-Entreprise
-GRUPO BE CONSULTING -Tour
Operators Sector
OPPORTUNITY
TOURISM TRADE FAIRS
COMERCIAL AGREEMENTS
These 6 trade fairs and their
participating brands are responsible
for the movement of more than 30
million people in Europe alone for
incentive, DMC or holiday travel.
B-LAB GASTRONOMIC has reached commercial agreements
with reference partners in the Horeca, cruise and organized
travel sector in order to franchise the concept and to provide
the rooms with customers.
HOW WE ARE SCALING UP

11. B-LAB GASTRONOMIC
L A B
OUR FIRST SIX MONTHS
30K€
Monthly revenue
1.800€
Closed deals to
launch new
Gastroshow in 2020
10
Projects under
negotiation
(LISBON-MIAMI-
NEW YORK)
Average ticket
per event
4
Companies hired
GastroShow for
corporate events
50
After a year of preparation we launched Gastroshow inmersive restaurant experience in October 2029 in
Madrid, oriented to corporate events, since then find some of our numbers:
PARTNERS AND CURRENT NEGOTIATIONS

12. B-LAB GASTRONOMIC
L A B
BESO BEACH MOS MENTIONED BEACH RESTAURANMT IN SPAIN
BESO SITGES BESO FORMENTERA BESO TULUM (MEX) BESO IBIZA BASUKI-BILBAO BILBAO BERRIA BCN BILBAO BERRIA BILBAO
BILBAO BERRIA AND BESO BEACH 12 LOCATIONS
THE TEAM: RESTAURANT BUSINESS
EXPERIENCE
BESO BEACH: social media most mentioned beach
club in Europe
12
300 1.2M
2LOCATIONS COUNTRIE
S
EMPLOYEE
S
CUSTOMERS/YR
Founder B-LAB :
• Head of Operations
IÑAKI LASA
Experience
• CEO of Bilbao Berria
• Trained as a Chef Belongs to a
long trem restaurant family
traditon in nthe basque Country
back to 1956
Founder B-LAB :
• Business developer
RAFA VIAR
Experiencia:
• Entrepeneur , new restaurant
business and concepts creator
• Founder and CEO Beso Beach, best
rated Beach club in Spain
• Working with Iñaki last 25 years
BUSINESS TEAM WITH MORE THANT 25 YEARS GRUPO BESO BY NUMBERS

13. B-LAB GASTRONOMIC
L A B
THE TEAM: PASSION FOR INNOVATION
Working at media R&D and Head of innovation areas
last 25 years. Grupo Prisa 10k employees.
Start-up experience: selected 500startup accelerator
program Silicon valley USA 2013-2016 ( mountain
View-New York-Miami)
AWARDS AND RECOGNITIONS
• Awarded 4MM€ innovation budget with Google
GNI programme
• Google award Best News app VR 2016
• Applke award Best News ipad Apple 2011
• ONDAS award Best online radio innovation 2011
Computer Engineer and Master in 3D Modeling and Animation.
More than 12 years of experience as Technical Director and full
stack developer in immersive experience projects
(augmented/virtual/mixed reality)
AWARDS AND RECOGNITIONS
- First Prize l AnimaDRID Animation Marathon 2005
- Prize of the jury Barcelona Visual Sound festival in 2006.
- He has directed digitalization projects for educational
publishers such as Santillana, Macmillan, Edelevives or Grupo
Vaughan.
- Virtual/augmented reality projects for Coca Cola, Paramount,
SIEMENS, National Geographic Channel.
JAVIER LASA: Founder and CEO
ALEJANDRO GONZALEZ
ALEJANDRO GONZALEZ: Partner CTO

14. AWARDS AND RECOGNITIONS
B-LAB GASTRONOMIC
• 2018-MELIA STARTUP CHALLENGE, B-LAB best European tourism startup.
• 2019-Finalist best innovative project in HIP HORECA and finalist IAB (Internet
Advertising Bureau) startup
• 2020-Selected SOSA startup accelerator, Tel Aviv (BEAZ) and Finalist BARLAB startup
MAHOU-SAN MIGUEL startup challenge

15. B-LAB GASTRONOMIC o / Todos los derechos reservados
LOCALIZACIÓN
SHOWROOM
Plaza de Carlos Trías Bertrán, 7.
Planta 0
28020 Madrid
OFICINAS
Ledesma 26
Planta 1-A
48001 Bilbao
Via Laietana 71
Planta 1-derecha
08010 Barcelona
EMAIL
JLASA@BLABGASTRONOMIC.COM
TELÉFONO
699351741