2. INTRODUCTION
 Mahindra & Mahindra Limited (BSE: 500520) is part of the Indian
Industrial Conglomerate Mahindra Group based in Mumbai.
 The company was set up in 1945 in Ludhiana as Mahindra &
Mohammed by brothers K.C. Mahindra and J.C. Mahindra along with
Malik Ghulam Mohammed.
 After India gained independence and Pakistan was formed; Malik
Ghulam Mohammed moved to Pakistan where he became the nation's
first finance minister.
 Now, with the Mahindra brothers as the whole sole of the company,
its name was changed to Mahindra & Mahindra in 1948.

3.  J.C.MAHINDRA F
O
U
N
 K.C.MAHINDRA D
E
R
S
 G. MOHAMMAD
 KESHUB MAHINDRA CHAIRMAN
 ANAND MAHINDRA
V.CHAIRMAN
M.D

4. GROUP OVERVIEW
 Mahindra embarked on its journey in 1945 by assembling the
Willys Jeep in India and is now a US $7.1 billion Indian
multinational.
 It employs over 1,00,000 people across the globe and enjoys a
leadership position in utility vehicles, tractors and information
technology, with a significant and growing presence in financial
services, tourism, infrastructure development, trade and logistics.
 The Mahindra Group today is an embodiment of global excellence
and enjoys a strong corporate brand image.

5.  The Mahindra Group expanded its IT portfolio when Tech
Mahindra acquired the leading global business and information
technology services company, Satyam Computer Services. The
company is now known as Mahindra Satyam.
 Mahindra is also one of the few Indian companies to receive an A+
GRI checked rating for its first Sustainability Report for the year
2007-08 and has also received the A+ GRI rating for the year
2008- 09.

6. VISION AND MISSION
VISION:
To create a fully collaborative environment in which suppliers can
deliver exactly what the company needs, when it needs it, and at a
competitive cost.
“We don‟t have a group-wide mission statement. Our core purpose
is what makes all of us want to get up and come to work in the
morning”
-Anand Mahindra
MISSION:
To create India's largest automobile and automobile-related
products distribution network by providing dealers and customers
with the largest choice of unique world-class products and services.

7. CORE BUSINESS ACTIVITIES
Automotive
Farm Equipment
Systech
Financial Services
Information Technology
Infrastructure Development
After-Market
Two-wheelers
Mahindra Partners Division
Specialty Services

8.  Initially set up to manufacture general-purpose utility vehicles,
Mahindra & Mahindra (M&M) was first known for assembly under
license of the iconic Willys Jeep in India.
 M&M introduced Jeeps to India and in no time they established
themselves as the Jeep manufacturers of India.
 The company later branched out into the manufacture of light
commercial vehicles (LCVs) and agricultural tractors, rapidly
growing from being a manufacturer of army vehicles and tractors to
an automobile major with a growing global market presence.
 At present, M&M is the leader in the utility vehicle segment in
India with its flagship UV Scorpio.

9. It offers over 20 models including new generation multi-utility
vehicles like the Scorpio and the Bolero. It formerly had a joint venture
with Ford called Ford India Private Limited to build passenger cars.
They entered into the two-wheeler segment by taking over the
Kinetic Motors in India.
 M&M also has controlling stake in REVA Electric Car Company.
 Mahindra & Mahindra grew from being a maker of army vehicles to a
major automobile and tractor manufacturer.
M&M is one of the leading tractor brands in the world. It is also the
largest manufacturer of tractors in India with sustained market
leadership of over 25 years.

10. BUSINESS STRATERGIES
Restructuring of the company.
For the group, organizational restructuring posed the
greatest challenge keeping in mind the changing dynamics in
the business especially the tractor and automotive division. In
the last three years, the emphasis was development of the long
term strategy and fixing clear business goals.
E-business Initiatives
Joint ventures.
Foreign competition.

11. CORPORATE SOCIAL RESPONSIBILITIES
“CSR has always been an integral part of M&M group‟s vision
and the corner stone of our core value of good corporate
citizenship”
– Keshub Mahindra
EDUCATION
ENVIRONMENT INITIATIVES
HEALTH & DISASTER RELIEF
ART & CULTURE
SPORTS
NANHI KALI
ESOPS

12. 1. Education
K. C. Mahindra Education Trust:
Established by the late Mr. K. C. Mahindra in 1953, the K.
C. Mahindra Education Trust aims to „Transform the lives of people
in India through education, by providing financial assistance and
recognition to them, across age groups and across income strata„.
 Mahindra Education Society:
As part of its Corporate Social Responsibility activities,
the Mahindra Group has established schools near its factories
primarily for children of its employees. At present, the Group has
three schools that impart high standards of education - Mahindra
Academy at Malad in Mumbai, Mahindra Academy in Zaheerabad
and a school in Khopoli.

13. 2. Environment Initiatives
Towards making planet earth greener, the Group
has vowed to plant a One Million Trees across the Nation
by October 2008 under the Mahindra Hariyali initiative.
3. Health And Disaster Relief
The Mahindra Foundation has been set up with a
specific objective: to provide medical relief to the poor and
needy sections of society. The foundation has helped
patients suffering from cancer, heart ailments as well as
burn victims.
4. Art & Culture
The Mahindra Excellence in Theatre Awards
(META) is the latest in the Mahindra Group‟s efforts to
encourage national theatre in two broad categories -
Emerging theatre and Established theatre.

14. 5. Sports
The National Basketball Association (NBA) and the
Mahindra Group, one of India‟s largest and most respected
companies, today announced a partnership to launch a new multi-
city community-based recreational basketball league. The new
league for boys and girls ages 14 and up will tip off in Bangalore,
Ludhiana and Mumbai, in collaboration with the Basketball
Federation of India (BFI).
6. Nanahi Kali
A project jointly managed by K. C.
Mahindra and Naandi foundation
for the girl child.

15. 7. ESOPS
Esops - What is commonly known as Employee Stock
Options has a whole new meaning at the Mahindra Group -
Esops for the Mahindra-ites means sharing a part of yourself to
help the less fortunate. It implies looking beyond one-self. It
means sharing one‟s skills to make the society healthier,
cleaner, greener, more literate and hence more sustainable.

16. RECENT /CURRENT VENTURES
Mahindra Navistar Automotives Ltd. (MNAL), the commercial
vehicle joint venture between Mahindra & Mahindra Ltd. (M&M)
and Navistar Inc. of USA, unveiled its 25 tonne and 31 tonne trucks
for the Indian market.
Mahindra & Mahindra Ltd announced the launch of the
Maxximo, the world‟s first mini-truck to be powered by a 2-cylinder
CRDe engine with DOHC technology and 4 valves per cylinder.

17. MILESTONES OF M&M
 M&M established its business connections in the USA through
Mahindra Wallace.
It started steel trading on behalf of European suppliers .
M&M was converted into a public limited company on June
15, 1955.
Mahindra Engineering & Chemical Products Ltd. (MECP) was
formed.
M&M became the market leader in the Indian tractor segment-
1983