10. Today’s consumer is
1
2
3
TRENDS 4
5
CONNECTED
Today’s consumer is
EMPOWERED
Five
Consumer
Today’s consumer is
SAVVY
Today’s
consumer is
BUSY
Today’s consumer has
high
EXPECTATIONS
12. WHENEVER,
WHEREVER
57%
of Belgians bought goods
or services online in 2013
of all BE Households
will own a tablet in 2014
50%
44%
Of Belgians access the
internet via mobile
device
13. ACROSS ALL
SCREENS
By the end of 2014....
85%
60%
of BE
population
wil be online
50%
will have a tablet
will have a
smartphone
Source: http://www.internetworldstats.com/stats4.htm#europe, Our Mobile Planet
14. KEEPING UP
WITH THE
CONSUMER
MOBILE FIRST
TAB SYNCING IN
CHROME
In this age of multi-device usage,
we thought consumers would find
it useful if they could quickly access
their open tabs across multiple
16. CHOICE &
CONTROL
36% of Video revenue in BE via
video on demand
4 in 10 BE households have
“Connectable”
TVs
Source: http://www.demorgen.be/dm/nl/5401/Multimedia/article/detail/1658528/2013/06/26/Belgische-markt-voor-video-on-demand-groeit-exponentieel.dhtml
http://www.grp.be/nl/agenda/de-grp/welkom-op-de-site-van-de-grp/14/278/symposium-grp-quot-connected-quot.html
20. KEEPING UP
WITH THE
CONSUMER
Google shopping
Building a better shopping experience
by making it easier to:
research purchases,
compare products, features &
prices
Make purchases
21. KEEPING UP
WITH THE
CONSUMER
Social Endorsements
By creating a Google+ page and
enabling social extensions,
Connections’s search ads became
instantly more compelling
Seeing that thousands of people are
following this brand, can influence
people decisions at the moment of
intent.
Click-through rates for Connections
search ads increased by 25%.
23. TIME
PRESSURED
Today’s customer is constantly on the Go.
Consumers will take more measures to
save time:
NEXT YEAR...
90%
53%
40%
will make purchases
online
of internet users are
expected to have their
groceries delivered
yoy growth expected
for mCommerce
24. KEEPING UP
WITH THE
CONSUMER
Google NOW
Providing the right information at
the right time; a great tool for
busy consumers.
Organising the things they need to
know and freeing up
TIME
MORE
25. KEEPING UP
WITH THE
CONSUMER
YOUTUBE
is the 2nd
largest Search Engine after Google
Screens are not made to
Read but to Watch
+70%
of the Global
Consumer Internet Traffic will be
video by 2017
29. KEEPING UP
WITH THE
CONSUMER
Project Chauffeur
For the high expectation consumer,
we recognise that it is important that
technology should be able to solve
problems like car accidents and traffic
jams - to protect our next gereration
30. KEEPING UP
WITH THE
CONSUMER
Project glass
For the high expectation consumer,
we recognise that it is important that
technology should be able to deliver
information that’s directly relevant to
their surroundings appearing right in
front of them.
34. Google’s Mission
"Google is
not a con
ventional
company.
We do no
t intend t
become o
o
ne. Throu
ghout Goo
evolution
gle's
as a priva
tely held
company,
we have m
anaged G
differentl
oogle
y. We hav
e also
emphasiz
ed an atm
osphere o
creativity
f
and challe
nge, whic
helped us
h has
provide u
nbiased,
accurate
and free a
ccess to
informati
on for tho
se who re
us around
ly on
the world
."
- from the
Google Confidential and Proprietary
2004 IPO
founder’s
le
tter
35. 1. “Put the User First
And the Rest will Follow…”
Google confidential
36. 2.Think Big
3.Open Better than Closed
4.Launch & Iterate
Android
activations
in millions
1000
750
500
250
100
2011
2008
T-Mobile G1
Google confidential
2013
Nexus 5
2013
37. 5.Never Fail to Fail
2007
Google confidential
2009
2010
2011
39. 7.Data Drives Decisions
60%
of Digital advertising is now
bought programmatically (realtime, automated, biddable)
‘‘The ability to take data
– to be able to
understand it, to process
it, to extract value from
it, to visualize it, to
communicate it: that’s
going to be a hugely
important skill in the
next decades”
Hal Varian, Google Chief Economist
Google confidential
