Twitter is Great (And So Can You)!
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How and why academics should be on Twitter Presented at Villanova University, March 3, 2017
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Twitter is Great (And So Can You)!
- 1. Twitter is Great (And So Can You)! Why You Should Be on Twitter and How it Benefits Students, Faculty and Citizens Jason Steinhauer Director, Lepage Center for History in the Public Interest @JasonSteinhauer @LepageCtr #Twitter101
- 2. Overview: What Twitter is How to use it How to think about it Why it’s valuable *unlike in class, you should be on your device during this talk
- 3. Who are you? who’s in the room
- 4. Who am I? how we communicate history, aka #histcomm
- 5. Twitter is a tool The more you use it, the better you understand it Do online what you would in person
- 10. Twitter 101 your ideas go here
- 11. you say something i say something someone else says something
- 13. Talk to anyone, talk to someone @ThisIsaTwitterHandle
- 14. Hi, I’m a hashtag (#) #thisiswhatahashtaglookslike
- 16. jump in and join the conversation!
- 17. Trending When lots of people talk about something all at once
- 18. Twitter is not a press release *(unless you’re a celebrity, world leader, elected official or other famous person)
- 20. Twitter Where celebrities are real people Facebook Where real people are celebrities
- 22. Twitter open network - talk to anyone! Facebook semi-closed network - talk to your circles
- 23. Who’s on Twitter? *world leaders *government officials *celebrities *athletes *journalists *companies / institutions *digital marketers *scholars *anyone with something to say
- 24. Join a Movement Large movements on Twitter can have influence
- 25. “When we cannot hold hands in the street…we hold hands on the Internet” -Manuel Castells
- 27. you seem cool, I want to follow you you say interesting things, I want to follow you You seem like a person of influence, I should follow you
- 28. Following is how you connect with people “You won’t lead if you can’t follow”
- 29. Don’t obsess about how many followers you have *know your followers *understand your followers *engage with your followers *be interesting *follow back as appropriate
- 30. Total followers are nice, but I focus on followers per tweet
- 31. Ratio - 2.08 Ratio - 9.19
- 32. Make lists *coworkers *institutions you like *parks you want to visit *publications you like to read *people you’d like to meet *you don’t need to follow everyone
- 33. Drawbacks of Twitter *information overload *distractions *lameness *trolls *harassment *explicit content *it can get nasty 😷
- 34. Mitigation techniques *be selective in who you follow *make people prove their worth *use lists *don’t be afraid to ignore people *use the “block” tool *report abuse *lock your account if desired
- 35. What should you say?
- 36. Be interesting
- 37. A tweet is a headline “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” -David Ogilvy
- 38. source: http://blog.meetedgar.com/201407this-is-why-nobody-sees-your-tweets/ Most people won’t see your tweet
- 39. Be interesting
- 40. Talk about: *your work *your interests *what you’re reading *what others are saying *what’s going on in the world *issues that matter to you
- 41. Be interesting
- 42. Why is Twitter good for students? *find jobs *network with professionals *learn what’s going on in the field *see who the influencers are *discover resources *be part of important conversations
- 44. Why is Twitter good for faculty? *find jobs *network *learn what’s going on in the field *see who the influencers are *discover resources *be part of important conversations *establish your brand *connect with journalists *GET YOUR RESEARCH OUT THERE
- 46. Why is Twitter good for citizens? *free speech *mobilize action *share information *create connections around the world *give voice to the voiceless *raise money & awareness for causes *hold leaders accountable *CHANGE THE WORLD
- 47. Tahrir Square - formed first on the Internet before going into the streets. Twitter is at the foundations of contemporary social movements.
- 51. Want more? Take a #histcomm class
- 52. Twitter is what you make it
- 53. Questions? Jason Steinhauer Director, Lepage Center for History in the Public Interest @JasonSteinhauer @LepageCtr