Former Donna Karan and Calvin Klein Executive Sal Khokhar will discuss strategies and processes for International Designers looking to enter the North American Market. As a 20-year veteran leading market entry strategies for both designer and contemporary brands such as Yohji Yamamoto Adidas, Emmanuel Ungaro, Van Heusen, and US Polo – Khokhar will discuss some of the biggest opportunities that lie ahead for the next generation.
Be part of a discussion on how retailers, designers, licensors, manufacturers, editors, publicists, and private equity can collaborate to NAVIGATE the business of fashion towards an exciting future. The discussion primarily will focus on the NEXT 10 YEARS. Trends towards non-traditional collaborations, celebrities, and retailers, mobile and movies, athletes and sponsors, luxury and mass, factories and creatives.
The role of e.commerce and real-time access to product design through vertical manufacturing partnerships, online shopping, and experiential marketing. The value of manufacturing partnerships, knowing your customers and going back to the fundamentals of building locally before growing globally.
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Brand Creation 4 the Next Generation
1. BRAND CREATION FOR
THE NEXT GENERATION
Presented By:
Salman Khokhar, CEO
Koka Consulting
August 21, 2018
www.ApparelTextileSourcing.com/canada/
2. 1
Projects 1998 - 2018
Calvin Klein
Donna Karan
Adidas Y-3
Earl Jeans
Oscar De La Renta
Carlos Miele
Vivienne Tam
Hudson Jeans
Van Heusen
Frankie Morello
Zero Xposur
Armando Cabral
Pink Magnolia
Emmanuel Ungaro
Faith Connexion
Sachin + Babi
US Polo Assoc.
Jespionne
15. 14
If organizational memory is not tamed, it gets in the way of
creation. Before you can create, you must forget
16. 15
The World We Live In
Bloomberg 300
Million viewers /
13 mill on social
Kendall Jenner 70
Million
James Bond - 2 Billion
Followers
$16 Billion Valuation
Kendall Jenner at the age of 20 earned $35 million primarily through affiliate
marketing and having over a 100 million followers – bloomberg only has 13
Million. Marvel comics reached a billion dollar deal with netflix with over 10 super
hero shows in production averaging over 4 million views an episode.
19. 18
And If you are going to launch a Brand
Selectively
forget the past
Manage the
present
And create the
future
But most of all
…
Make it Hot
20. 19
How do we do it ? How do we build a brand today?
By living a process
By knowing the competitive landscape
By identifying the market opportunity
By targeting a niche
By building the right product
With the unique brand sensibility
With a clear target demographic
For the right retail partner
At the sharpest margins
With brilliant marketing
With a focused sales strategy
And all within a budget
21. 20
KOLLECTIVE.MODA / BRAND CREATION 4 THE NEXT GENERATION
We must impact
our business
with ideas that
generate results
and engage
consumers to
ultimately drive
sales. Hence, for
everything we
do, we must
apply both right
and left brain
methodology to
result in creative
solutions for
complicated
challenges.
22. 21
KOLLECTIVE.MODA / BRAND CREATION 4 THE NEXT GENERATION
Plan L
Design R
Sample R
Branding R
Creative R
Sales L
Logistics L
PR / Markt L
Social Media R
Retail / Online L
23. 22
The Process
If we can do one thing, it’s to demystify the creative process, enabling
entrepreneurs to clearly understand their vision and pursue it with the knowledge
necessary for success.
24. 23
KOLLECTIVE.MODA / BRAND CREATION 4 THE NEXT GENERATION
It is to help create
an environment
where design,
marketing,
finance, sales,
and production
speak the same
language and
work in synergy
towards a single
over arching goal.
25. 24
KOLLECTIVE.MODA / BRAND CREATION 4 THE NEXT GENERATION
Our Lab was created to nurture the next generation of creative entrepreneurs. An
eco system that disrupts, doesn’t play by the rules, and does what every it takes to
help start-ups succeed.
CREATIVE AGENCY
MARKETING & PR
Art Direction & Branding
Ad Campaigns & Film
Social Media &
Marketing
Brand Ambassadors
Product Placement
Editorial & Celebrity
WHOLESALE SALES &
GLOBAL DISTRIBUTION
Product Merchandising
Global Wholesale Sales
Trade Shows & Market
Department Stores &
Boutiques / Concept
Stores
Agents & Distributors
ONLINE & RETAIL
DIRECT TO CONSUMER
Concept Stores
Multi-Brand Pop Up’s
Mono Brand Pop Up’s
Retail Sales Management
Launch Execution
Sponsorship & Production
LICNESING &
COLLABORAIONS
Creative Collaborations
Product Extensions
Capsule Collections
Strategic Retail
Partnerships
Licensing & Franchisees
Capital Raise & Investments
26. 25
KOLLECTIVE.MODA / BRAND CREATION 4 THE NEXT GENERATION
You need the Wolf !! Some one to lead in
an efficient, positive, and productive
manner and generate quick and accurate
results. Taking your business to the next
level based on it’s historical successes
has everything to do with strategic
planning and continued brand
management.
The key to facilitating this growth is having
a tiered approach that focuses on
retaining product integrity, maintaining
profitability, and controlling distribution.
Use market research, trend forecasting,
and retail analysis to develop cohesive
business strategies. Seek out synergies
within the company and guide the team to
work towards a singular vision.
27. 26
We Can Never Stop Learning
“Opportunity is missed by most people because it is dressed in overalls and
looks like work.” -Thomas Edison (1847-1931)
28. 27
KOLLECTIVE.MODA / BRAND CREATION 4 THE NEXT GENERATION
We have to believe
Change is irresistible
A focused strategy unleashes creativity
Reach and the bottom line will rise with you
Whatever is conceivable is possible
Entrepreneurs are rewarded
Attitude is everything
Take the risk
29. 28
The Future
Smart Wear
Artificial Intelligence
Block Chain & Transparency
Vertical Integration
Bricks & Clicks
Print & Digital
Movies & Celebrities
China / India / LATAM
30. 29
The Future
All of us are at the beginning
of a new wave of business
innovation, one that will be
triggered by companies who
seize the opportunity not just
as a tool for managing
businesses, but rather as a
means of imagining
business.
Those companies that can
envision and sustain a new
level of business integration
- from business model to
operations to customer
relationship - will be the
leaders in the new economy.
31. 30
The Future
All of us are at the beginning
of a new wave of business
innovation, one that will be
triggered by companies who
seize the opportunity not just
as a tool for managing
businesses, but rather as a
means of imagining
business.
Those companies that can
envision and sustain a new
level of business integration
- from business model to
operations to customer
relationship - will be the
leaders in the new economy.
32. 31
KOLLECTIVE.MODA / BRAND CREATION 4 THE NEXT GENERATION
Build better
businesses by
creating innovative
ideas, products
and experiences
that connect the
hearts of brands
to the hearts of
their consumers.
33. 32
RESOURCES
Salman Khokhar, CEO
Koka Consulting
www.kokaconsulting.com
2018 Seminars
See More Seminars from the
ATSC 2018 Show:
ApparelTextileSourcing.com/
Canada/Sessions
34. First Link In Your Supply Chain
Sourcing | Wholesale | B2B eCommerce
www.ApparelTextileSourcing.com