How far is your marketing reach? Are you using the proper tools and taking the right approach to capture your ideal customer? Are the marketing mechanisms you are using hitting the right target demographic, and with the right frequency? Are they even making a difference? These are questions often asked but difficult to answer, and the results challenging to measure. RMD Group, a consulting and hospitality management company in San Diego, CA has put together a panel of four industry experts that includes Wayne Partello, CMO of the San Diego Padres, to help answer these common questions. Whether your business is small or large, we’ll be discussing how you can make the right adjustments to your marketing strategy that will have a positive impact on your customers.

1. “Marketing Mechanisms that
Make a Difference”
Presented by…
Moderated by…
Jason Mitchell,
Dir. Of VIP Services, RMD Group
www.rmdgroupsd.com

2. • Nightlife and Restaurant Development, Management, and Consulting
• San Diego based with 10+ businesses
• 500+ employees, large employer
• National and local awards and accolades
Who is RMD…

3. Pablo Aguilar,
Dir. Of Operations
RMD Group
Introducing your Panelists...
Erick Diaz,
Creative Director
RMD Group
Wayne Partello, CMO
San Diego Padres
Jamie Sigler,
Founding Partner,
J Public Relations

4. Speaker: Pablo Aguilar
It’s an App World, Live in it
There are 1.6 million apps for Android. 1.5 million for
Apple.
Question: How can your business utilize apps to drive
efficiency, as well as acquire and create loyal
customers?

5. Speaker: Jamie Sigler
Insight Marketing Initiatives
Drive Customer Engagement
Insight Marketing can be defined as identifying the
aspirations and motivations of your customers and
using that data to become a better marketer.
Question: How can you use insight marketing to
excite and engage current and new customers
through events, PR, and promotions.
PR and promotions?

6. Speaker: Wayne Partello
Mobile Convergence, Everyone
Will Have a Mobile Device
As of Q3, 2015 there were 7.3 billion mobile
subscriptions worldwide, with 87 million new
subscriptions.
Question: With annual growth of 5% globally, this is
the future of marketing so how can you become a
better mobile marketer?

7. Speaker: Erick Diaz
Be Creative and Create Interactivity
with Motion and Video
Video will account for 70% of total mobile traffic in 2021.
Question: In a digital world where we are bombarded
with marketing messages, and the customer attention
span is more limited than ever, how can a business use
creative motion and video design to drive more customer
interaction?

8. Speaker: Pablo Aguilar
Advocate Marketing is Critical
In a Social World
An advocate is someone who publicly supports or
recommends something. Synonyms include: spokesman
or spokeswoman, champion, and promoter.
Question: How can you identify and develop advocate
marketers to help market your brand and drive sales?

9. Speaker: Jamie Sigler
Social Media, Be Sure to Drive
Customer Engagement
In 2015 Facebook had over 1.44 billion monthly active users and
1.25 billion were mobile users. It is estimated that SnapChat, in just
a couple years of operation, has over 200 million monthly active
users. Social media is theorized to become the next internet.
Question: How do you fully utilize social media and best engage
customers in today’s social market place?

10. Speaker: Wayne Partello
User Generated Content, Co-create
Content With Your Customers
In 2014 Starbucks launched the White Cup Contest where loyal
customers doodled on their morning beverage cup and posted it to
social media to submit their entry and become the next limited
addition coffee cup. In a just a few days they produced thousands
of entries.
Question: How can one create simple and effective user generated
content campaigns that drive brand exposure and fortify customer
loyalty?

11. 1. Increased brand exposure and awareness
2. Deeper reach through your marketing platforms
3. Greater customer engagement
4. More loyal customer base
5. Results driven communication with your customers
Visit us at www.rmdgroupsd.com
In Closing, utilize these trends to
accomplish the following results…