1. Pinterest – A Year Later
@MrJasonMiles
Jason Miles…
Vice President Of Advancement
(Marketing, Development & HR) at
Northwest University
Adjunct Professor in the School Of
Business Management
Co-Founder Of Liberty Jane Clothing, est.
2008
Co-Author Of Bestselling Pinterest Power
Blogger @ www.marketingonpinterest.com

2. Pinterest – A Year Later
@MrJasonMiles
Pew Research Study
December 2012:
15% of online adults say they use Pinterest
13% of online adults say they use Instagram
16% of online adults say they use Twitter
67% of online adults say they use Facebook
* March 2013: Youtube Hits 1 Billion Monthly Viewers

3. Pinterest – A Year Later
@MrJasonMiles
Our Story…

4. Pinterest – A Year Later
@MrJasonMiles
Our Story…08

5. Pinterest – A Year Later
@MrJasonMiles
Our Story…09

6. Pinterest – A Year Later
@MrJasonMiles
Our Story…10

7. Pinterest – A Year Later
@MrJasonMiles
26,000
Subscribers
10,150
Subscribers
30,000
Fans
7,500
Subscribers
1,925
Subscribers
Our Story…13

8. Pinterest – A Year Later
@MrJasonMiles
Liberty Jane Patterns Pinterest Traffic July 2011 to
January 21012
Over 12,600
Referral Links
From Pinterest
To Liberty Jane
Patterns
Over 6,000
visits in January
of 2013…

9. Pinterest – A Year Later
@MrJasonMiles
The Pinterest Story
• Started January 2010 – grew at 40% m-o-m growth
but with a very small user community to start.
• JANUARY 2012 – Was sending more referral traffic to
websites than Youtube, LinkedIn, or Google Plus
combined. (Techcrunch)
• MARCH 2012 – Was sending more traffic than
Twitter…(Techcrunch)
• SEPTEMBER 2012 – Begins sending more traffic
than the Yahoo Network to websites. (Techcrunch)

10. Pinterest – A Year Later
@MrJasonMiles
April 2012

11. Pinterest – A Year Later
@MrJasonMiles
Top Sources Of Referral Traffic
Online
(Source: TechCrunch 9/12)
1) Organic Search
2) Direct Typing of the URL
3) Facebook
4) Pinterest

12. Pinterest – A Year Later
@MrJasonMiles
“Pinterest demonstrates some of the
strongest user engagement,
retention, and virality metrics I have
ever seen in an online business.”
Robert Moore

13. Pinterest – A Year Later
@MrJasonMiles
Pinterest buyers spend more money, more
often, and on more items than any of the other
top 5 social media sites. (Source: comScore)
Marketingpilgrim – 12 Stats That make A Business Case For
Pinterest

14. Pinterest – A Year Later
@MrJasonMiles
U.S. consumers who use Pinterest follow an
average of 9.3 retail companies on the site.
(Source: shop.org)

15. Pinterest – A Year Later
@MrJasonMiles
Pinterest pins which include prices receive 36%
more likes than those which do not.
(Source: Shopify)

16. Pinterest – A Year Later
@MrJasonMiles
Pinterest generates over 4x as much revenue
per click (attributable to first touch) as Twitter
and 27% more revenue per click than Facebook.
(Source: Converto)

17. Pinterest – A Year Later
@MrJasonMiles
47% of U.S. online consumers have made a
purchase based on recommendations from
Pinterest. (Source: BlogHer)

18. Pinterest – A Year Later
@MrJasonMiles
Pinterest is retaining and engaging users as
much as 2-3x as efficiently as Twitter was at a
similar time in its history. (Source: RJ Metrics)

19. Pinterest – A Year Later
@MrJasonMiles
Of people with Pinterest accounts, 21% have
purchased an item after seeing it on Pinterest.
(Sources: comScore and Nielsen)

20. Pinterest – A Year Later
@MrJasonMiles
Pinterest generated more referral traffic for
businesses than Google+, YouTube, and LinkedIn
combined. (Source: Shareaholic)

21. Pinterest – A Year Later
@MrJasonMiles
Pictures
Videos
Slideshare Slides
Soundcloud Audio Clips (MP3s)
4 Types Of Content To Pin

22. Pinterest – A Year Later
@MrJasonMiles
BEST PRACTICES

23. Pinterest – A Year Later
@MrJasonMiles
#1. Start With An Audit Of Your Website…
…Use the Pin It Button
Found on the Pinterest “Goodies” Page…

24. Pinterest – A Year Later
@MrJasonMiles
…Ensure you have either a product image
or promo-graphic on each page / post

25. Pinterest – A Year Later
@MrJasonMiles
Give Visitors Lots Of Images To Pin…

26. Pinterest – A Year Later
@MrJasonMiles
You Don’t want to see this very often…

27. Pinterest – A Year Later
@MrJasonMiles
#2. Create A Professional Profile In Pinterest
(Either Corporate or Corporate Spokesperson)
1. A professional headshot.
2. A warm greeting.
3. A clear statement about who you are.
4. A clear statement about your role in the
company.
5. A clear statement about what the company does.
6. A credibility indicator if you have one.
7. A description of what your pinboards will contain.
8. A call to action to follow you!
9. A link (in the globe icon) to your primary website.
10. A link (in the FB ‘f’) to your Facebook profile.

28. Pinterest – A Year Later
@MrJasonMiles
Authority Profile
Become An
visual
Sherpa for
your niche
Invite Your
Current Fans,
Followers,
Customers To
Follow You On
Pinterest
Use Pinterest
To Give a
Visual Insiders
View – A new
way to get
close to the
customer
Or just run a
contest!
#3. Develop Your Marketing Plan

29. Pinterest – A Year Later
@MrJasonMiles
#4. Consider 3rd Party Solutions
Curalate adds solid value… PinAlerts is cool too!

30. Pinterest – A Year Later
@MrJasonMiles
#5. Run Contests!

31. Pinterest – A Year Later
@MrJasonMiles
… Pick up a copy of Pinterest
Power …
#6. Learn More…

32. Pinterest – A Year Later
@MrJasonMiles
#7. Set Up Analytics…
Pins – Repins – Likes - Clicks

33. Pinterest – A Year Later
@MrJasonMiles
#8. Set Up Rich Pins Functionality…

34. Pinterest – A Year Later
@MrJasonMiles
#8. Set Up Rich Pins Functionality…
Plus Rich Pin
Content for…
Movie Pins…
Recipe Pins…
Product Pins…

35. Pinterest – A Year Later
@MrJasonMiles
Thanks…
On Pinterest @
Pinterest.com/jasonmiles
Pinterest.com/cinnamonmiles