This particular presentation on nudge and habit was adapted to focus on gender equality... It was done about 2 weeks before Mother's day 2019... I opened with a slide that made the audience think they were late for sending out flowers, as a nudge before I began the presentation...
I have studied behavioral economics, nudge theory, what it takes to create new habits in order to create better health and wellness apps... Since I learned a few things along the way I started sharing with my teams, then my company (Accenture and Fjord), and eventually the next teams I worked with and even my TYoastmaster's group.
Moved to https://slidr.io/azzazzel/your-role-in-the-next-release-of-world-pro...Milen Dyankov
This slide deck will be removed from here in the future. It has been moved to : https://slidr.io/azzazzel/your-role-in-the-next-release-of-world-project
Balancing the Work / Life Equation: Enjoying the Merits of a Marginal LifeEric Kaufman
Presentation for college seniors who expressed interest in the topic of work-life balance. Highlights lessons learned from personal experience and related literature.
John Powell from Hypergiant speaks at SDGC19 in Toronto.
Despite our best intentions, contemporary design practice increases inequity, erodes privacy, and decays happiness. Human centered design methods are assumed to be inherently self-correcting and technology and data to be neutral, but this has proven to be far from true. Let's interrogate design practice and explore more ethical methods.
Become a member!
https://www.service-design-network.org
Follow us on Twitter: https://twitter.com/sdnetwork
Or on LinkedIn: https://www.linkedin.com/company/2933277
Like us on Facebook: https://www.facebook.com/ServiceDesignNetwork/
Behind-the-scenes on Instagram: https://www.instagram.com/servicedesignnetwork/
Are You Really Doing Effective Prevention - from IADDA Conference 2014LEAD
This document appears to be a presentation on using social media effectively for drug prevention. It discusses defining goals before tactics, using accurate and relevant information, asking questions to engage audiences, and focusing on solutions rather than just problems. It also provides tips on using different social media platforms effectively, such as keeping Facebook posts brief, being active on Twitter but careful about following rules, and starting conversations to change them. The overall message is that social media needs to be used strategically to really impact audiences, especially young people, around issues like drug prevention.
Persuasion Equation The Subtle Science of Getting Your Way.docxkarlhennesey
Persuasion Equation: The Subtle Science of Getting Your Way
by Mark Rodgers
AMACOM. (c) 2015. Copying Prohibited.
Reprinted for Personal Account, Purdue University Global
[email protected]
Reprinted with permission as a subscription benefit of Skillport,
All rights reserved. Reproduction and/or distribution in whole or in part in electronic,paper or other forms
without written permission is prohibited.
Chapter 2: Decision Making—The Surprising Reasons People Say Yes and No
Picking his way through the cramped ballroom, with people-filled padded chairs all askew, there was no clear route. Obstacles,
however, were not this man’s primary concern. On his face, you could see his mind racing—searching for what he would say
once he was in front of the crowd. Few people like public speaking, but this situation seemed even more torturous than usual.
He found his standing spot, turned, and faced the crowd.
“I have traveled three hours round-trip every day to attend this session. I’ve driven dangerous roads and in heavy traffic. You
are a talented and knowledgeable group. I have learned from you, and you have learned from me. And I sure could use the
money to help pay for gas. Please, please. Pick me!”
That scene played out in a Calgary persuasion workshop during which I asked three volunteers to vie for a single, crisp $100
bill by convincing the audience to individually award them the money. The idea: Whoever makes the most compelling case,
winning the affections of the crowd, walks away with the cash and the bragging rights.
Participants are allowed to make their case in any way they deem appropriate, with one exception: They can’t share the money
or materially benefit the crowd in any way. (I’ll buy you all drinks!) Adding to the pressure, I give them just four minutes to
develop their case and only 25 seconds to present it.
What would you say if you were in this situation?
This activity mirrors business life today in many ways. You are often in competition with others for the account, the promotion,
the project. You must think on your feet and be able to put together compelling arguments fast, and you might not have much
time to state your case. Sometimes you need to do all this—especially in peer-to-peer persuasion situations—without offering
your target some sort of material gain. Not an easy assignment, to be sure.
The most interesting aspect of this workshop activity, though, is not the people vying for the money—it’s the people deciding
who will earn the money. You may think that people are carefully analyzing participants’ arguments, weighing the pros and the
cons to rationally decide who gets their votes. That’s not what’s happening. At all. The surprising truth is that most people have
no idea why they say yes.
UNEXPECTED TRUTHS ABOUT YOUR THINKING
Nobel Prize–winning economist and author Daniel Kahneman suggests that human beings possess two “systems” for thinking:
one that processes information very quickly, and one that d ...
The document discusses the challenges companies face in recruiting and retaining talent in the 21st century. It outlines four "talent gaps" - the skills gap, leadership gap, and satisfaction gap. It argues that traditional responses like increased pay and benefits are a form of "bribery" and don't address the root causes. The root cause is that workers and consumers are seeking meaning, purpose and fulfillment beyond material goods. The challenge for companies is to close the "soul gap" by making their organizations places where people's spiritual needs are met.
Every year, planners at Y&R share a roundup of today’s most interesting trends and their inherent tension. This year’s North American Trends with Tension report takes on an array of topics from big data to PC culture to food fetishization.
Moved to https://slidr.io/azzazzel/your-role-in-the-next-release-of-world-pro...Milen Dyankov
This slide deck will be removed from here in the future. It has been moved to : https://slidr.io/azzazzel/your-role-in-the-next-release-of-world-project
Balancing the Work / Life Equation: Enjoying the Merits of a Marginal LifeEric Kaufman
Presentation for college seniors who expressed interest in the topic of work-life balance. Highlights lessons learned from personal experience and related literature.
John Powell from Hypergiant speaks at SDGC19 in Toronto.
Despite our best intentions, contemporary design practice increases inequity, erodes privacy, and decays happiness. Human centered design methods are assumed to be inherently self-correcting and technology and data to be neutral, but this has proven to be far from true. Let's interrogate design practice and explore more ethical methods.
Become a member!
https://www.service-design-network.org
Follow us on Twitter: https://twitter.com/sdnetwork
Or on LinkedIn: https://www.linkedin.com/company/2933277
Like us on Facebook: https://www.facebook.com/ServiceDesignNetwork/
Behind-the-scenes on Instagram: https://www.instagram.com/servicedesignnetwork/
Are You Really Doing Effective Prevention - from IADDA Conference 2014LEAD
This document appears to be a presentation on using social media effectively for drug prevention. It discusses defining goals before tactics, using accurate and relevant information, asking questions to engage audiences, and focusing on solutions rather than just problems. It also provides tips on using different social media platforms effectively, such as keeping Facebook posts brief, being active on Twitter but careful about following rules, and starting conversations to change them. The overall message is that social media needs to be used strategically to really impact audiences, especially young people, around issues like drug prevention.
Persuasion Equation The Subtle Science of Getting Your Way.docxkarlhennesey
Persuasion Equation: The Subtle Science of Getting Your Way
by Mark Rodgers
AMACOM. (c) 2015. Copying Prohibited.
Reprinted for Personal Account, Purdue University Global
[email protected]
Reprinted with permission as a subscription benefit of Skillport,
All rights reserved. Reproduction and/or distribution in whole or in part in electronic,paper or other forms
without written permission is prohibited.
Chapter 2: Decision Making—The Surprising Reasons People Say Yes and No
Picking his way through the cramped ballroom, with people-filled padded chairs all askew, there was no clear route. Obstacles,
however, were not this man’s primary concern. On his face, you could see his mind racing—searching for what he would say
once he was in front of the crowd. Few people like public speaking, but this situation seemed even more torturous than usual.
He found his standing spot, turned, and faced the crowd.
“I have traveled three hours round-trip every day to attend this session. I’ve driven dangerous roads and in heavy traffic. You
are a talented and knowledgeable group. I have learned from you, and you have learned from me. And I sure could use the
money to help pay for gas. Please, please. Pick me!”
That scene played out in a Calgary persuasion workshop during which I asked three volunteers to vie for a single, crisp $100
bill by convincing the audience to individually award them the money. The idea: Whoever makes the most compelling case,
winning the affections of the crowd, walks away with the cash and the bragging rights.
Participants are allowed to make their case in any way they deem appropriate, with one exception: They can’t share the money
or materially benefit the crowd in any way. (I’ll buy you all drinks!) Adding to the pressure, I give them just four minutes to
develop their case and only 25 seconds to present it.
What would you say if you were in this situation?
This activity mirrors business life today in many ways. You are often in competition with others for the account, the promotion,
the project. You must think on your feet and be able to put together compelling arguments fast, and you might not have much
time to state your case. Sometimes you need to do all this—especially in peer-to-peer persuasion situations—without offering
your target some sort of material gain. Not an easy assignment, to be sure.
The most interesting aspect of this workshop activity, though, is not the people vying for the money—it’s the people deciding
who will earn the money. You may think that people are carefully analyzing participants’ arguments, weighing the pros and the
cons to rationally decide who gets their votes. That’s not what’s happening. At all. The surprising truth is that most people have
no idea why they say yes.
UNEXPECTED TRUTHS ABOUT YOUR THINKING
Nobel Prize–winning economist and author Daniel Kahneman suggests that human beings possess two “systems” for thinking:
one that processes information very quickly, and one that d ...
The document discusses the challenges companies face in recruiting and retaining talent in the 21st century. It outlines four "talent gaps" - the skills gap, leadership gap, and satisfaction gap. It argues that traditional responses like increased pay and benefits are a form of "bribery" and don't address the root causes. The root cause is that workers and consumers are seeking meaning, purpose and fulfillment beyond material goods. The challenge for companies is to close the "soul gap" by making their organizations places where people's spiritual needs are met.
Every year, planners at Y&R share a roundup of today’s most interesting trends and their inherent tension. This year’s North American Trends with Tension report takes on an array of topics from big data to PC culture to food fetishization.
This document discusses the importance and power of storytelling for leaders. It explains that storytelling is how human brains naturally communicate and process information. Stories are an evolutionary advantage as they package reason and emotion in a way that prompts an immediate response. The document outlines some of the challenges leaders face in influencing others and creating change, such as short attention spans, risk aversion, competing narratives, and groupthink. It argues that storytelling is a vital skill for leaders to overcome these challenges, connect with people, and influence behavior. Effective stories create meaning, project visions of the future, and engage others in possibilities for change. The final sections provide examples of how to transform problems and ideas into compelling stories that build momentum for new realities.
Urgent problems, rational solutions and passionate patient advocates are necessary but not sufficient to create change in health care organisations.
Lois Kelly and Carmen Medina of Rebels at Work will look at common mistakes in developing and introducing new ideas and discuss important and often overlooked organizational, interpersonal and personal self-awareness practices needed to navigate the journey from ‘I see a problem and have an idea’ to the idea being adopted.
Culture Feasts on Innovation: Here's What you Can Do About ItReuven Gorsht
You can have the best talent, best ideas, best processes, abundance of cash.
If your culture does not align, being successful with innovating starts looking as if it’s a matter of luck.
Este es un keynote que me encontré en el 2014 que trata puntos muy buenos sobre Innovation Culture o bien, Cultura de la Innovación que vale la pena revisar.
10 Tips for Starting Out In the Advertising IndustryDouglas Kleeman
A few things I've learned along the way during my time as an account planner / strategist / copywriter / interactive hybrid of sorts -- presented to the smart advertising students at the University of North Carolina. Presenter notes not included so some slides may not have too much context. Feel free to reach out with any questions.
Behavioral Storytelling in Messaging: AAF Virtual LuncheonEngagious
Case Study:
The goal is to get more people to wear masks to control the spread of COVID. We will walk thru our messaging study that tested 2 distinctly different "Wear Your Mask" messages to identify what moves the needle, what doesn't, and what we can learn from it.
Contradictions and Complexities of the Irish FemaleMCCPTrendstream
Kay McCarthy's presentation discusses women as consumers and influencers in Ireland. Some key points:
1) Women now make up over half the workforce but also leave the workforce in higher numbers between 35-64 years old.
2) Women influence over half of purchases across many categories like cars, homes, food, and pharmaceuticals.
3) Women are more likely than men to share purchase information online but least likely to share about toys, baby products, and fashion accessories.
4) Brands need to understand women in their roles as consumers, humans, and shoppers to effectively market to them.
This document summarizes key points from 4 chapters of a book. It discusses how advertisers target children to develop brand loyalty and manipulate their minds. It notes how advertising focuses on the wealthy and ignores the poor. It criticizes how models have become inspirations to children based on looks alone rather than character. It disagrees that advertising promises an easy path to transformation through consumption rather than hard work. And it agrees that products cannot deliver happiness or fulfill relationship needs the way human connection can.
Golden rules for changing hearts and minds in divided timesCharityComms
Nicky Hawkins, director of impact, FrameWorks Institute
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
James Caig introduces himself as the Head of Strategy at True Digital and discusses strategy and strategists. He notes that strategy brings focus and allows for more control over one's own destiny. A strategist is curious, writes concisely, and conducts research like an academic while writing like a reporter. As a strategist, key responsibilities include gathering and synthesizing data from a wide range of sources to develop insights, facilitating collaboration, and telling stories with data to develop compelling visions of the future.
Strata RX 2013 | Designing for Dignity in Health TechLuminary Labs
In this Strata RX presentation, Jen van der Meer of Luminary Labs challenges health tech startups to design for a higher aim, offering 8 design principals to enhance the lives of the patients they serve.
Is it enough to design for a great patient experience, improved health outcomes, and overall cost reductions in health care? While incentives may soon change, the idea of data-driven solutions to improve health care is not a new one. Yet why have technological solutions so frequently fail on all three of the triple aims? We need to be able to ask deeper questions, and experiment with more humanistic approaches.
Looking at specific interaction examples from incumbents and startups in health tech, I will contrast the current approaches for data-driven solution development, and how they fall short at the moment of interaction. Incumbents deploy top down approaches that comply with regulation, and meet the needs of payers and providers, but famously fail to deliver engaging patient and practitioner experiences. New entrants want to disrupt the entire system, but often struggle to understand deep unmet patient needs, and how to demonstrate evidence-based outcomes.
For each solution born onto the health tech scene, can we ask: Are patient’s lives enhanced by the addition of data? Do doctors become more wise? Do nurses feel more empowered? Do spouses know how to effectively intervene? Do adult children of aging parents get more time in their overly stretched days? And do these collective interactions actually result in improved population health?
This talk will outline an approach to design for a higher aim and enhance the lives of everyone who seeks care from the health care system.
This document outlines 10 rules of memetic marketing presented by B. Lazlo Karafiath, CEO. It discusses how memes spread in networks and culture like viruses or genes. Effective marketing uses an understanding of memes to identify ideas that will spread and shape perceptions. The document examines different types of memes and how to integrate memes that reinforce your message while avoiding those that may undermine it.
Dr. Leahcim Semaj is an international keynote and motivational speaker based in the Caribbean. He is noted as a leading motivational speaker, creative thinker, and problem solver in the region. As a psychologist, Dr. Semaj combines ancient wisdom with contemporary insights to provide fresh perspectives on old human problems. The document contains several of Dr. Semaj's presentations on career planning and development, highlighting the need for an entrepreneurial mindset and diversified income streams in the changing world of work.
Addicted to Reform: A 12-STEP PROGRAM TO RESCUE PUBLIC EDUCATION by John MerrowMilena Smolinskaya
There is a need for a radical reform of a system that has become
obsessed with data and metrics, with graduation and dropout rates that
can be easily manipulated, and with schools that would rather their
students be obedient and easily controlled, regurgitating the facts they
have been fed, than to have their creativity and intellectual curiosity
unleashed. Standardized testing encourages teachers to teach to the
test rather than engage young minds, particularly when those test
results will be used to evaluate those teachers.
This document discusses how gender roles and societal expectations of masculinity and femininity influence consumers' self-concept and purchasing behaviors. It explores how marketing often promotes gender stereotypes through targeted products and gendered portrayals. The document also examines how exposure to media ideals of beauty can negatively impact body image, particularly for women, and how these ideals have changed over time and vary cross-culturally.
This document discusses the importance of ethics in design. It notes that designers today are part of the "responsible class" and should focus on social responsibility rather than just creativity. It emphasizes that having personal ethics is not enough and that shared ethics and processes are needed within companies. The document explores different ethical approaches like utilitarianism and consequentialism. It also provides various perspectives on ethics from sources like Hume, Cooper, and the Harvard University's DASH repository. Overall, it argues that ethics should be an important consideration in design work.
Kit Oliynyk (Speaker) Senior Business Design Lead, Ventera
The ethos of "makers"—how making things and simply being creative for the sake of creativity can be a bad thing, if we're not willing to be responsible for our legacy and pretend that “design isn’t political.” This session will consider case studies of companies and products that are making our lives and our society worse—sometimes unintentionally. We'll talk about dark patterns and how they could cost millions of dollars—and, sometimes, human lives. There are three areas of transformation where we as an industry can get better:
Self-identity: Transform our beliefs to shift from pure craftsmanship to becoming the makers of social good, evolve our definition of success from “moving fast and breaking things” into the sustainability and health of our society.
Connection: Engage with as many people as possible in our companies (beyond just tech), overcome our biases through diversity and inclusion, and share beliefs and values that empower our partners and us to care about people, together.
Future-proofing: Ask questions to one another to collectively identify the emerging risk zones for our products and services using a variety of tools, including EthicalOS, moral value maps, “worst-case scenario” workshops and more.
This document discusses the importance and power of storytelling for leaders. It explains that storytelling is how human brains naturally communicate and process information. Stories are an evolutionary advantage as they package reason and emotion in a way that prompts an immediate response. The document outlines some of the challenges leaders face in influencing others and creating change, such as short attention spans, risk aversion, competing narratives, and groupthink. It argues that storytelling is a vital skill for leaders to overcome these challenges, connect with people, and influence behavior. Effective stories create meaning, project visions of the future, and engage others in possibilities for change. The final sections provide examples of how to transform problems and ideas into compelling stories that build momentum for new realities.
Urgent problems, rational solutions and passionate patient advocates are necessary but not sufficient to create change in health care organisations.
Lois Kelly and Carmen Medina of Rebels at Work will look at common mistakes in developing and introducing new ideas and discuss important and often overlooked organizational, interpersonal and personal self-awareness practices needed to navigate the journey from ‘I see a problem and have an idea’ to the idea being adopted.
Culture Feasts on Innovation: Here's What you Can Do About ItReuven Gorsht
You can have the best talent, best ideas, best processes, abundance of cash.
If your culture does not align, being successful with innovating starts looking as if it’s a matter of luck.
Este es un keynote que me encontré en el 2014 que trata puntos muy buenos sobre Innovation Culture o bien, Cultura de la Innovación que vale la pena revisar.
10 Tips for Starting Out In the Advertising IndustryDouglas Kleeman
A few things I've learned along the way during my time as an account planner / strategist / copywriter / interactive hybrid of sorts -- presented to the smart advertising students at the University of North Carolina. Presenter notes not included so some slides may not have too much context. Feel free to reach out with any questions.
Behavioral Storytelling in Messaging: AAF Virtual LuncheonEngagious
Case Study:
The goal is to get more people to wear masks to control the spread of COVID. We will walk thru our messaging study that tested 2 distinctly different "Wear Your Mask" messages to identify what moves the needle, what doesn't, and what we can learn from it.
Contradictions and Complexities of the Irish FemaleMCCPTrendstream
Kay McCarthy's presentation discusses women as consumers and influencers in Ireland. Some key points:
1) Women now make up over half the workforce but also leave the workforce in higher numbers between 35-64 years old.
2) Women influence over half of purchases across many categories like cars, homes, food, and pharmaceuticals.
3) Women are more likely than men to share purchase information online but least likely to share about toys, baby products, and fashion accessories.
4) Brands need to understand women in their roles as consumers, humans, and shoppers to effectively market to them.
This document summarizes key points from 4 chapters of a book. It discusses how advertisers target children to develop brand loyalty and manipulate their minds. It notes how advertising focuses on the wealthy and ignores the poor. It criticizes how models have become inspirations to children based on looks alone rather than character. It disagrees that advertising promises an easy path to transformation through consumption rather than hard work. And it agrees that products cannot deliver happiness or fulfill relationship needs the way human connection can.
Golden rules for changing hearts and minds in divided timesCharityComms
Nicky Hawkins, director of impact, FrameWorks Institute
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
James Caig introduces himself as the Head of Strategy at True Digital and discusses strategy and strategists. He notes that strategy brings focus and allows for more control over one's own destiny. A strategist is curious, writes concisely, and conducts research like an academic while writing like a reporter. As a strategist, key responsibilities include gathering and synthesizing data from a wide range of sources to develop insights, facilitating collaboration, and telling stories with data to develop compelling visions of the future.
Strata RX 2013 | Designing for Dignity in Health TechLuminary Labs
In this Strata RX presentation, Jen van der Meer of Luminary Labs challenges health tech startups to design for a higher aim, offering 8 design principals to enhance the lives of the patients they serve.
Is it enough to design for a great patient experience, improved health outcomes, and overall cost reductions in health care? While incentives may soon change, the idea of data-driven solutions to improve health care is not a new one. Yet why have technological solutions so frequently fail on all three of the triple aims? We need to be able to ask deeper questions, and experiment with more humanistic approaches.
Looking at specific interaction examples from incumbents and startups in health tech, I will contrast the current approaches for data-driven solution development, and how they fall short at the moment of interaction. Incumbents deploy top down approaches that comply with regulation, and meet the needs of payers and providers, but famously fail to deliver engaging patient and practitioner experiences. New entrants want to disrupt the entire system, but often struggle to understand deep unmet patient needs, and how to demonstrate evidence-based outcomes.
For each solution born onto the health tech scene, can we ask: Are patient’s lives enhanced by the addition of data? Do doctors become more wise? Do nurses feel more empowered? Do spouses know how to effectively intervene? Do adult children of aging parents get more time in their overly stretched days? And do these collective interactions actually result in improved population health?
This talk will outline an approach to design for a higher aim and enhance the lives of everyone who seeks care from the health care system.
This document outlines 10 rules of memetic marketing presented by B. Lazlo Karafiath, CEO. It discusses how memes spread in networks and culture like viruses or genes. Effective marketing uses an understanding of memes to identify ideas that will spread and shape perceptions. The document examines different types of memes and how to integrate memes that reinforce your message while avoiding those that may undermine it.
Dr. Leahcim Semaj is an international keynote and motivational speaker based in the Caribbean. He is noted as a leading motivational speaker, creative thinker, and problem solver in the region. As a psychologist, Dr. Semaj combines ancient wisdom with contemporary insights to provide fresh perspectives on old human problems. The document contains several of Dr. Semaj's presentations on career planning and development, highlighting the need for an entrepreneurial mindset and diversified income streams in the changing world of work.
Addicted to Reform: A 12-STEP PROGRAM TO RESCUE PUBLIC EDUCATION by John MerrowMilena Smolinskaya
There is a need for a radical reform of a system that has become
obsessed with data and metrics, with graduation and dropout rates that
can be easily manipulated, and with schools that would rather their
students be obedient and easily controlled, regurgitating the facts they
have been fed, than to have their creativity and intellectual curiosity
unleashed. Standardized testing encourages teachers to teach to the
test rather than engage young minds, particularly when those test
results will be used to evaluate those teachers.
This document discusses how gender roles and societal expectations of masculinity and femininity influence consumers' self-concept and purchasing behaviors. It explores how marketing often promotes gender stereotypes through targeted products and gendered portrayals. The document also examines how exposure to media ideals of beauty can negatively impact body image, particularly for women, and how these ideals have changed over time and vary cross-culturally.
This document discusses the importance of ethics in design. It notes that designers today are part of the "responsible class" and should focus on social responsibility rather than just creativity. It emphasizes that having personal ethics is not enough and that shared ethics and processes are needed within companies. The document explores different ethical approaches like utilitarianism and consequentialism. It also provides various perspectives on ethics from sources like Hume, Cooper, and the Harvard University's DASH repository. Overall, it argues that ethics should be an important consideration in design work.
Kit Oliynyk (Speaker) Senior Business Design Lead, Ventera
The ethos of "makers"—how making things and simply being creative for the sake of creativity can be a bad thing, if we're not willing to be responsible for our legacy and pretend that “design isn’t political.” This session will consider case studies of companies and products that are making our lives and our society worse—sometimes unintentionally. We'll talk about dark patterns and how they could cost millions of dollars—and, sometimes, human lives. There are three areas of transformation where we as an industry can get better:
Self-identity: Transform our beliefs to shift from pure craftsmanship to becoming the makers of social good, evolve our definition of success from “moving fast and breaking things” into the sustainability and health of our society.
Connection: Engage with as many people as possible in our companies (beyond just tech), overcome our biases through diversity and inclusion, and share beliefs and values that empower our partners and us to care about people, together.
Future-proofing: Ask questions to one another to collectively identify the emerging risk zones for our products and services using a variety of tools, including EthicalOS, moral value maps, “worst-case scenario” workshops and more.
Semelhante a Nudge Theory with a focus gender equality (20)
ARENA - Young adults in the workplace (Knight Moves).pdfKnight Moves
Presentations of Bavo Raeymaekers (Project lead youth unemployment at the City of Antwerp), Suzan Martens (Service designer at Knight Moves) and Adriaan De Keersmaeker (Community manager at Talk to C)
during the 'Arena • Young adults in the workplace' conference hosted by Knight Moves.
Practical eLearning Makeovers for EveryoneBianca Woods
Welcome to Practical eLearning Makeovers for Everyone. In this presentation, we’ll take a look at a bunch of easy-to-use visual design tips and tricks. And we’ll do this by using them to spruce up some eLearning screens that are in dire need of a new look.
Discovering the Best Indian Architects A Spotlight on Design Forum Internatio...Designforuminternational
India’s architectural landscape is a vibrant tapestry that weaves together the country's rich cultural heritage and its modern aspirations. From majestic historical structures to cutting-edge contemporary designs, the work of Indian architects is celebrated worldwide. Among the many firms shaping this dynamic field, Design Forum International stands out as a leader in innovative and sustainable architecture. This blog explores some of the best Indian architects, highlighting their contributions and showcasing the most famous architects in India.
4. TO NUDGE IS TO
“ALERT, REMIND,
OR MILDLY WARN.”
DEFINITION
5. KEY INSIGHT
ANYWHERE HUMAN NATURE
CONTRADICTS OUR GOALS
REGULAR REAL-TIME
INTERVENTION IS NEEDED TO
KEEP PEOPLE FROM ACTING TOO
MUCH LIKE PEOPLE.
6. KEY INSIGHT
PEOPLE DON’T MAKE GOOD
DECISIONS WHEN THEY ARE:
When common sense fails, common sensors bridge the gap.
INEXPERIENCED
POORLY INFORMED
TIRED / HUNGRY
9. | EQX | NUDGE THEORY9
Give them a target,
and aim improves
PUBLIC SPACES
80%LESS “SPILLAGE”
10. | EQX | NUDGE THEORY10
TRANSPORTATION & GOVERNMENT
Road stripes narrow artificially to
imply speed increase.
11. | EQX | NUDGE THEORY11
FOOD SERVICE & EDUCATION
Putting veggies at
eye-level increases healthy
school lunches choices
25%INCEREASE
12. HEALTH & SERVICES
90 out of 100 patients who had this
procedure are still alive 5 years
later… sounds better than
FRAMING
10 out of one hundred are dead 5 years after this procedure.
13. “Don’t Mess” with the
power of a good message
SOCIAL INFLUENCE
72%REDUCTION
39. PROMPTS Look for gender bias in pay, in the tech
world, in our schools, in sports, in film.
GROUPS 5 minutes to discuss & agree on one topic
SHARE 15 minutes to share and crit
DISCUSS 10 minutes. Find the hurdles, design solutions
43. Nudge: Improving Decisions about Health,
Wealth, and Happiness
by Richard H. Thaler,Cass R. Sunstein
What Works: GenderEquality by Design
by Iris Bohnet
http://implicit.harvard.edu/
American neuroscientist currentlythe Johnand Dorothy Wilson Professor of Vision Science at Massachusetts Institute
of Technology
Edward H Adleson
Notas do Editor
2010 Study Shows Humans Are on Autopilot Nearly Half the Time
It turns out that just under half the time, 46.9% to be exact, people are doing what's called 'mind wandering'. They are not focused on the outside world or the task at hand, they are looking into their own thoughts. Unfortunately, the study of 2,250 people proposes, most of this activity doesn't make us feel happy
About the Author
David Rock is executive director of the NeuroLeadership Institute, and CEO of the NeuroLeadership Group, a global consulting firm. Psychology Today
https://www.psychologytoday.com/blog/your-brain-work/201011/new-study-shows-humans-are-autopilot-nearly-half-the-time
• People don’t make good decisions when they’re tired, or it’s something unfamiliar to them, or they’re stressed.
• And yet, a lot of people, like nurses or pilot or oilfield workers, need to make good decisions even when they’re tired. Especially when they’re tired. Those decisions matter for safety, for lives, and for bottom lines. So how do we deal with that.
• When common sense fails, common sensors can help us make the choices we would want to make, in our own best interest as determined by ourselves.
o I consider what we do to be applied nudge theory. That’s nudge gone digital, interacting with people on a real-time basis.
o Applied Nudging comes down to helping structure good choices, using the tools in our toolkits as makers of digital experiences.
•And yet, a lot of people, like nurses or pilot or oilfield workers, need to make good decisions even when they’re tired. Especially when they’re tired. Those decisions matter for safety, for lives, and for bottom lines. So how do we deal with that.
•When common sense fails, common sensors can help us make the choices we would want to make, in our own best interest as determined by ourselves.
o I consider what we do to be applied nudge theory. That’s nudge gone digital, interacting with people on a real-time basis.
o Applied Nudging comes down to helping structure good choices, using the tools in our toolkits as makers of digital experiences.
Introduce myself
designer, idea person, intrigued my emotional connections and psychology effects
ad world creative director copywriter and artist
design lead pushing tech Virtual augmented realities and artificial intelligence
2010 Study Shows Humans Are on Autopilot Nearly Half the Time
It turns out that just under half the time, 46.9% to be exact, people are doing what's called 'mind wandering'. They are not focused on the outside world or the task at hand, they are looking into their own thoughts. Unfortunately, the study of 2,250 people proposes, most of this activity doesn't make us feel happy
About the Author
David Rock is executive director of the NeuroLeadership Institute, and CEO of the NeuroLeadership Group, a global consulting firm. Psychology Today
https://www.psychologytoday.com/blog/your-brain-work/201011/new-study-shows-humans-are-autopilot-nearly-half-the-time
The urinals at Schiphol (Skip-hole) Airport in Amsterdam.
I don’t know if you can see it, but this small fly is engraved on the urinal, and it’s indirectly driving a certain behavior. It reduced spillage by 80%.
o No one’s saying “hey, don’t pee on the floor.” No one’s saying “pee on this fly.”
• Design is in the details. And nudge theory has taught us that small, seemingly insignificant details, matter quite a lot.
On Lake Shore Drive, right as you are coming into the S-curve there are stripes on the road the closer you get to the curve the closer the once evenly spaced stripes artificially start to get closer to gutter to make the driver think they are accelerating
Putting Veggies at eye level increases healthy school lunches
Putting vegetables at eye level in the — school district resulted in an uptake of — in healthier eating trends
utting healthy foods at eye level in the fridge could help you lose weight because you eat what you see first, psychologists have found.
the guardian
Take product placement and soft, focused lighting, for example. Items that are highlighted in this way — even if they aren't on sale — sell about 30 percent more,
doctors advice
Heart disease doc suggest operation… 100 patients 90 are still alive 5 years later Vs of 100, 10 are dead 5 years later this works on patients and doctors too
Don’t mess with Texas
Texas reduced roadside litter by 72% with a simple campaign. Targeted males between 12-50 with male figures who were seen as manly… Willie Nelson, Pro Athletes, Matthew McConaughey
reinforced state loyalty and what it means to be a Texan
suggested Suggested statements Fewer teenagers in Utah smoke today …. The majority of residents have already paid the _tax,
Federal judges on 3 judge panels sway the conservative or moderate outlier
People pick up dog poop even though there is little chance of fine or punishment
Auto industry Error & Post completion Errors parking garage ticket slots (4 possible ways to insert) that alert you… , seat belt s and gas levels buzz & beep at you, automatic headlights, Gas cap ties to the car. Forced debit card removal before you cn take your cash. Fuel nose sizes diesel
parking / credit cards beep
atm can’t get your money w/o taking your card
Open enrollment / default options auto renewal, best option selected, opt-in, retirement
With opt-in, about 65% of employees participate.
With opt-out, more than 98% do.
Medicine Adherence 1X day, birth control pill containers even thought there are only 3 weeks on 1 week off 1 week of placebo. 22-28 … Google email attachments
Organ donation. opt in vs Explicit consent
In countries such as Austria, laws make organ donation the default option at the time of death, and so people must explicitly “opt out” of organ donation. In these so-called opt-out countries, more than 90% of people donate their organs. Yet in countries such as U.S. and Germany, people must explicitly “opt in” if they want to donate their organs when they die. In these opt-in countries,fewer than 15% of people donate their organs at death.
In opt-out countries, over 90% of people donate their organs.
In opt-in countries, fewer than 15% do.
A survey was done with college students to indicate how happy they felt they were currently…
then was asked when was the last time they had a date before asking the happy question again
results were significantly nudged when people had not had a recent date
London look right on pavement
Fake shutters, dial tones for the elderly
Ceiling paint that goes on pink and drys white
Hurricane & flood insurance after a recent event
Hotel cards that turn on Air and Lights
our minds fill in the blanks and fill in patterns even when we try to see them for what they really are
this happens without intention, sometimes
Our minds have been forming and recognizing patterns for evolution for a long while now.
Some adaptations help us avoid danger, some trick our senses because we saw a petter,
our minds fill in the blanks and fill in patterns even when we try to see them for what they really are
this happens without intention, sometimes
our minds fill in the blanks and fill in patterns even when we try to see them for what they really are
this happens without intention, sometimes
we don’t always take in everything we see, we instinctively use all the collective factors to get the quickest results
And when we aren’t paying close enough attention, concentration can trip us up.
during the 1970’s US orchestra’s implemented the idea of adding a curtain to auditions.
Not seeing gender and race increased female musicians players in the ranks by 33%
Worldwide edit-a-thon's happened at Art museums, 1,000’s of women came together to correct art history entries on Wikipedia
In the history of art there were countless examples where women apprentices and artist themselves did no get properly credited for their contributions to the their own work or the artist they were
These Women Entrepreneurs Created A Fake Male Cofounder To Dodge Startup Sexism
to overcome stereotypes these women chose to create a fake Male co-founder
they noticed a pattern in disrespectful tone, call back time and general assumptions about their business
using the name Keith Man, the cofounders started to notice more patterns like emails to mr Man were always addressed him by name and were eager to ask “how else may I help you” where as from the exact same tech partners emails to the women were less respectful, addressed them as “okay Ladies” and similar differences that highlight the male dominated tech world’s attitude towards women
Shop a Target store and chances are you’ll discover something exciting. Maybe it’s a quick-fix mix & match meal your family will love, or the perfect pair of earrings to complete that new outfit. We love hearing our guests talk, tweet and post about their unexpected Target finds. To help guests navigate our stores, we put a lot of thought into how things are organized. As part of that, we use signs and displays specially designed to help guests get through the store efficiently while pointing the way to more inspiration and great products.
Companies that remove names from resumes find better representation in the workplace,
apples to apple instead of who “looks the part”
comparing candidates to each other, not the ideal candidate model
seeing woman in leadership business or politics calibrates our minds to see our daughters and selves in positions
1993 india mandated that 1/3 od seats be set for woman to serve as elected leaders at the local level…. resulted in New insights, more outspoken, continued education, delayed marriage and motherhood
Harvard hangs more portraits of female role models than male to influence aspiration
Harvard hangs more portraits of female role models than male to influence aspiration
Harvard hangs more portraits of female role models than male to influence aspiration
Harvard hangs more portraits of female role models than male to influence aspiration
2010 Study Shows Humans Are on Autopilot Nearly Half the Time
It turns out that just under half the time, 46.9% to be exact, people are doing what's called 'mind wandering'. They are not focused on the outside world or the task at hand, they are looking into their own thoughts. Unfortunately, the study of 2,250 people proposes, most of this activity doesn't make us feel happy
About the Author
David Rock is executive director of the NeuroLeadership Institute, and CEO of the NeuroLeadership Group, a global consulting firm. Psychology Today
https://www.psychologytoday.com/blog/your-brain-work/201011/new-study-shows-humans-are-autopilot-nearly-half-the-time