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Jason Hall

Tecnologia Design

Overview da Palestra Story of OfertasResumidas How did we do it? Development of site PPC (links patrocinados) YouTube Social

Company History Importance of congressos + =

Jason Hall Ex - Shopzilla Senior Director, Search Intelligence Monthly PPC budgets > $5,000,000 Responsibilities Built PPC operations in US and in EU Launched EU affiliate program, EU blog network Moved to Brasil Feb 2010 Co-founded eCamaleão Marketing Ltda Aug 2010

PavelDolezal Ex – Ataxo / Ex – Atlas Twareg – co-founder Angel investor in Falanxia, BrandzFriendz OfertasResumidas 5

OfertasResumidas “Ofertasresumidas das comprascoletivas” An aggregator of comprascoletivas

Today Beta until May 2011 Today: 40,000 – 60,000 visitors / day 5,000 Facebook fans 700 Twitter followers 2Xthe conversion rate as the largest aggregator (source: Clube da Formiga) 8

Growth BolsaDeOfertas Started ranking in May in 10th Today 5th, on way to 4th (goal by end of July)

Site Development Several months to create the infrastructure Currently nearly 200 partners listed on the site Agile project management methodology Design changes tested, winning designs deployed

Launch of PPC 1,000,000 keywords - several accounts Google – best tools to scale quickly Separate accounts for Search vs GDN Tools

Tracking Tags Unique tracking IDs per keyword Google Analytics OfertaResumidas.com.br/turismo? utm_source=google &utm_medium=cpc &utm_content=yt3290 12

YouTube Pre-roll Beauty Ad http://www.youtube.com/user/OfertasResumidas#p/u/8/DPurl5oN55E

More Examples Festa Ad http://www.youtube.com/user/OfertasResumidas#p/u/4/mz0eXytNS2M Over 3.1 million impressions on 5 ads 15

Social At a high level, we believe that comprascoletivas are about shopping, sharing, and community (social commerce) We have designed the site with Social in mind from the beginning New sharing features added all the time

Facebook Fan Page – over 5,112 likes Divulging offers, news Prizes & promotions = fun!

BandeiraPremiada People really get into it! 21

Promotions to get more followers,[object Object]

Announcement This week closed an investment round R$2,000,000

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Ofres expon 110725_jlh_clean

1. Desenvolvendo um novo negocio usando Links Patrocinados, YouTube e SocialMedia OfertasResumidas From 0 to 55k visitors / day Jason Hall - @hall_jason PavelDolezal - @Pabu01 @ofertasresumida

2. Overview da Palestra Story of OfertasResumidas How did we do it? Development of site PPC (links patrocinados) YouTube Social

3. Company History Importance of congressos + =

4. Jason Hall Ex - Shopzilla Senior Director, Search Intelligence Monthly PPC budgets > $5,000,000 Responsibilities Built PPC operations in US and in EU Launched EU affiliate program, EU blog network Moved to Brasil Feb 2010 Co-founded eCamaleão Marketing Ltda Aug 2010

5. PavelDolezal Ex – Ataxo / Ex – Atlas Twareg – co-founder Angel investor in Falanxia, BrandzFriendz OfertasResumidas 5

6. OfertasResumidas “Ofertasresumidas das comprascoletivas” An aggregator of comprascoletivas

7. Explosive Growth 7

8. Today Beta until May 2011 Today: 40,000 – 60,000 visitors / day 5,000 Facebook fans 700 Twitter followers 2Xthe conversion rate as the largest aggregator (source: Clube da Formiga) 8

9. Growth BolsaDeOfertas Started ranking in May in 10th Today 5th, on way to 4th (goal by end of July)

10. Site Development Several months to create the infrastructure Currently nearly 200 partners listed on the site Agile project management methodology Design changes tested, winning designs deployed

11. Launch of PPC 1,000,000 keywords - several accounts Google – best tools to scale quickly Separate accounts for Search vs GDN Tools

12. Tracking Tags Unique tracking IDs per keyword Google Analytics OfertaResumidas.com.br/turismo? utm_source=google &utm_medium=cpc &utm_content=yt3290 12

13. Pre-roll ads – Brand Recognition 13

14. YouTube Pre-roll Beauty Ad http://www.youtube.com/user/OfertasResumidas#p/u/8/DPurl5oN55E

15. More Examples Festa Ad http://www.youtube.com/user/OfertasResumidas#p/u/4/mz0eXytNS2M Over 3.1 million impressions on 5 ads 15

16. Social At a high level, we believe that comprascoletivas are about shopping, sharing, and community (social commerce) We have designed the site with Social in mind from the beginning New sharing features added all the time

17. Facebook 17

18. Facebook Fan Page – over 5,112 likes Divulging offers, news Prizes & promotions = fun!

19. BandeiraPremiada 19

20. BandeiraPremiada 20

21. BandeiraPremiada People really get into it! 21

22.

23. Cross promoting our blog (news)

24.

25. Announcement This week closed an investment round R$2,000,000

26. Perguntas/ Duvidas? 25