Social Media Strategies That Impact Your Bottom Line & Create Lasting Relationships
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This document provides social media strategies for businesses to impact their bottom line and build lasting relationships. It discusses focusing social media efforts on being a local resource, using reviews as the new word of mouth, using targeted social advertising, and measuring return on investment from social media activities. The key recommendations are to educate customers, cultivate and communicate through reviews, target audiences through social advertising, and track results from Facebook pixel and other analytics tools.
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Social Media Strategies That Impact Your Bottom Line & Create Lasting Relationships
- 1. Social Media Strategies That Impact Your Bottom Line and Create Lasting Relationships Jason Dodge Founder – BlackTruck Media + Marketing @dodgejd
- 8. Key Takeaways ● Be The Local Resource ● Reviews are The New Word Of Mouth ● Social Advertising Primer ● Evaluating & ROI
- 10. 12.1 Years Average age of light vehicles in U.S.
- 12. 12
- 13. Marketing Land
- 20. 1. Be The Local Resource Educate The Audience
- 23. Dominant Channel Players If a person spends 2 hours on social media everyday, where do you focus?
- 25. 2 Billion Users on Facebook
- 46. 1 Billion Active Monthly Users
- 63. 1.8 Billion Active Monthly Users
- 69. 336 Million Active Monthly Users
- 75. 467 Million Active Monthly Users
- 77. 2. Reviews, The New Word of Mouth Cultivate & Communicate
- 78. “81% of customers are researching online before they make a purchase decision.
- 79. “88% of customers trust online reviews just as much as a recommendation from a friend.
- 82. Do Not Solicit These Are The Rules
- 86. Invoices & More Not All Are Savvy We take our customer’s satisfaction seriously. Connect with us on Facebook and let us know how we’re doing.
- 87. Follow Up Cultivate & Communicate
- 90. “You cannot manage what you cannot measure.
- 100. Add your website link here Source = Facebook Medium = CPC “cost per click” Identify your campaign name
- 102. Let’s review Be The Resource Be the brand they know and trust in their community Reviews People are more likely to trust you over your competitor. Social Advertising Target key audiences. Consider going with a professional. Evaluate ROI Measure campaign and communication success.
- 103. Thanks! Any questions? You can find me at: ● @dodgejd ● jason@blacktruckmedia.com ● Blacktruckmedia.com