9. Budget Planning
Radio
Magazines
Online TV
Newspapers
Campus Events
Social Networks
200.00-1000.00
80,000.00
n/a
200.00
11,000
15,000
30 sec
1/3 page
30 sec
¼ page
1 day
Sidebar ad/
background
5,840,000.00
8,640,000.00
1,000,000.00
720,000.00
1,500,000.00
220,000.00
Media Cost-per-unit Size/Duration Subtotal
Grand Total: 17,920,000.00
10. January(1) Febuary(1) March(1) April(1) May(1) June(1) July(1) August(1) September(1) October(1) November(1) December(1) January(2) Febuary(2) March(2) April(2) May(2) June(2)
CampusRadio
Radio
Magazine
People
Cosmopolitan
Women'sHealth
Men'sHealth
DigitalJuice
SportsIllustrated
CampusPaper
SocialNetworks
OnlineTV
CampusEvents
Placement Schedule
Year One Year Two
J F AM M J A S O N D JJ F M A M J
11. January(1) Febuary(1) March(1) April(1) May(1) June(1) July(1) August(1) September(1) October(1) November(1) December(1) January(2) Febuary(2) March(2) April(2) May(2) June(2)
CampusRadio
Radio
Magazine
People
Cosmopolitan
Women'sHealth
Men'sHealth
DigitalJuice
SportsIllustrated
CampusPaper
SocialNetworks
OnlineTV
CampusEvents
Placement Schedule
Year One Year Two
J F AM M J A S O N D JJ F M A M J
12. January(1) Febuary(1) March(1) April(1) May(1) June(1) July(1) August(1) September(1) October(1) November(1) December(1) January(2) Febuary(2) March(2) April(2) May(2) June(2)
CampusRadio
Radio
Magazine
People
Cosmopolitan
Women'sHealth
Men'sHealth
DigitalJuice
SportsIllustrated
CampusPaper
SocialNetworks
OnlineTV
CampusEvents
Placement Schedule
Year One Year Two
J F AM M J A S O N D JJ F M A M J
13. January(1) Febuary(1) March(1) April(1) May(1) June(1) July(1) August(1) September(1) October(1) November(1) December(1) January(2) Febuary(2) March(2) April(2) May(2) June(2)
CampusRadio
Radio
Magazine
People
Cosmopolitan
Women'sHealth
Men'sHealth
DigitalJuice
SportsIllustrated
CampusPaper
SocialNetworks
OnlineTV
CampusEvents
Placement Schedule
Year One Year Two
J F AM M J A S O N D JJ F M A M J
14. January(1) Febuary(1) March(1) April(1) May(1) June(1) July(1) August(1) September(1) October(1) November(1) December(1) January(2) Febuary(2) March(2) April(2) May(2) June(2)
CampusRadio
Radio
Magazine
People
Cosmopolitan
Women'sHealth
Men'sHealth
DigitalJuice
SportsIllustrated
CampusPaper
SocialNetworks
OnlineTV
CampusEvents
Placement Schedule
Year One Year Two
J F AM M J A S O N D JJ F M A M J
15. January(1) Febuary(1) March(1) April(1) May(1) June(1) July(1) August(1) September(1) October(1) November(1) December(1) January(2) Febuary(2) March(2) April(2) May(2) June(2)
CampusRadio
Radio
Magazine
People
Cosmopolitan
Women'sHealth
Men'sHealth
DigitalJuice
SportsIllustrated
CampusPaper
SocialNetworks
OnlineTV
CampusEvents
Placement Schedule
Year One Year Two
J F AM M J A S O N D JJ F M A M J
16. January(1) Febuary(1) March(1) April(1) May(1) June(1) July(1) August(1) September(1) October(1) November(1) December(1) January(2) Febuary(2) March(2) April(2) May(2) June(2)
CampusRadio
Radio
Magazine
People
Cosmopolitan
Women'sHealth
Men'sHealth
DigitalJuice
SportsIllustrated
CampusPaper
SocialNetworks
OnlineTV
CampusEvents
Placement Schedule
Year One Year Two
J F AM M J A S O N D JJ F M A M J
17. Media Class:
Radio
Magazine
Online TV
Newspapers
Campus Event
Social Networks
Media Vehicle:
Campus and National Radio Stations
People, Cosmopolitan, M&W Health, Dig.Juice, Sport Illus.
Hulu, Youtube
Campus Newspapers
Campus Day & Give outs
Facebook, Twitter
Rationale: Target the Youth!
Budget Planning: 17,920,000.00
Ad Duration: 18 months
