GAMIFICATION IN A DIGITAL WORLD | ISTANBUL
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GAMIFICATION IN A DIGITAL WORLD was held at the Digital Age Summit in Istanbul on the 3rd May 2017. And deals with us as human beings, digital transformation, and our motivation.
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GAMIFICATION IN A DIGITAL WORLD | ISTANBUL
- 1. GAMIFICATION IN A DIGITAL WORLD @DIGITAL AGE SUMMIT ISTANBUL Jasmin Deniz Karatas MAY 3, 2017
- 2. IT ALL STARTED AROUND 2012 WITH ONE REVOLUTIONAIRY GAME... DO YOU KNOW WHICH ONE?
- 3. Copyright © 2017 Accenture. All rights reserved. 3
- 9. LONG STORY SHORT 9 GAMIFICATION Gamification distills the essence that makes games so compelling, and applies it to non-game contexts to achieve practical outcomes. Copyright © 2017 Accenture. All rights reserved. GAMES COMPELLING ESSENCE NON-GAME CONTEXT PRACTICAL OUTCOME
- 11. AND DESIGN IT
- 14. 14 Games trigger emotions so well... ...the hormonal outcome is so big, that it has the power... ...to change our behavior and thinking. This is the motivational boost. HORMONAL EXPERIENCE Copyright © 2017 Accenture. All rights reserved.
- 15. AND WHERE IS THE DIGITAL IN IT?
- 17. PRODUCT GAMIFICATION WORK [PLACE] GAMIFICATION MARKETING GAMIFICATION LIFE [STYLE] GAMIFICATION Loyalty through communication Development through motivation Innovation through collaboration Usage through enjoyment Making products more engaging and fun e.g. ebay (bet & win) Inspire and motivate employees towards work e.g. 20% rule of Google Unique experience designed for a product e.g. apple Customizable and measurable experience e.g. Nike+ IN BUSINESS CONTEXT GAMIFICATION
- 18. DO YOU HAVE SOME EXAMPLES?
- 19. Copyright © 2017 Accenture. All rights reserved. 19 30DAYS CHALLENGE
- 20. Copyright © 2017 Accenture. All rights reserved. 20 30DAYS CHALLENGE
- 21. Copyright © 2017 Accenture. All rights reserved. 21 IT IS ABOUT... HABIT FORMATION TROUGH REPETITION OF BEHAVIOR GROWTH OF MINDSET BY FOCUSING ON THE LEARNINGS INTRINSIC MOTIVATION BECAUSE THE CHALLENGES CREATE INTEREST SOCIAL PROOF ENHANCE PEER- TO-PEER MARKETING
- 22. Copyright © 2017 Accenture. All rights reserved. 22 CHANGING THE GAME. TURKCELL
- 23. Copyright © 2017 Accenture. All rights reserved. 23 CHANGING THE GAME. TURKCELL
- 24. Copyright © 2017 Accenture. All rights reserved. 24 IT IS ABOUT... EMPOWER PEOPLE AND GET CUSTOMER INSIGHT AND PEER-TO-PEER MARKETING POSITIVE REINFORCEMENT (BADGES, LEADER BOARDS) DRIVES MOTIVATION BUILD A GROWING COMMUNITY AND GAIN LOYALTY UNDERSTAND THE MOTIVATION AND WHAT USERS WANT
- 25. AND NOW WHAT YOU THINK ABOUT IT
- 26. GAMIFICATION @
Notas do Editor
- I am now with Accenture Interactive for more than two years. Accenture Interactive world’s biggest and fastest growing digital agency (according to latest Ad Age Agency Report). new breed of agency – part creative agency part business consultancy part technology powerhouse Our connected offerings, which span Design Marketing content Commercehelp brands transform their customer experiences.
- Ohhh Gamification is not a game – because than it would be a game Yes it is in its name GAMEification and yes it is interlinked. However Gamification is a BUZZWORD
- And with related to Games a lot of people thinks using or implementing Gamification in Business is just a waste of time
- Or by using it people have a loss of reality.
- Als Kind war man freier - als erwachsener Sucht man nach dem Gefühl gerade zu und was gab es dann – EPIC WINS
- Als Kind war man freier - als erwachsener Sucht man nach dem Gefühl gerade zu und was gab es dann – EPIC WINS
- Als Kind war man freier - als erwachsener Sucht man nach dem Gefühl gerade zu und was gab es dann – EPIC WINS
- Als Kind war man freier - als erwachsener Sucht man nach dem Gefühl gerade zu und was gab es dann – EPIC WINS
- GNCTRKCLL
- Turkcell’s originally asked help grow loyalty with their audience through gifting Our research uncovered that young people want control of their finances in touch with their friends have fun And it was this element of fun that we made the central pillar of our strategy Strategy = go beyond the standard one-way marketing channel create a living platform = mobile App + filled with dynamic content + inspired by the principles of gamification not fun for fun’s sake, it was fun with a function to help users get the most from their mobile phone provider + increase loyalty + shape their mobile behavior + learn even more about this audience + what they love to do.