Social media management, Social media marketing

1. ​Social Media Management and Marketing Plan
I- Management
1. Business Branding- Completed
2. Social Media Assessment and Planning
a. Facebook page- Needs to be created
b. Facebook group- needs to be ceated
3. Keyword Research- Completed
4. Social Media Creation and Optimization-
a. Build a Strong Web Presence
b. Increase Your Reach
c. Drive More Relevant Traffic
d. Generate Better Leads
5. Social Media Content Creation
a. Blog posts
b. Landing pages
c. Website pages
d. News announcements
e. Videos
f. Infographics
g. Photos
h. Customer Testimonials
6. Social Media Content Management
a. Create a social media marketing strategy to aim towards a cohesive effort to
drive value for the brand.
7. Interactions/ Engagements
a. Likes
b. Follows
c. Shares
d. Comments
e. Retweets
f. Click-throughs
8. Insights
II- Marketing
1. Identifying the target market
a. Look at your current customer base. Who are your current customers, and why
do they choose you?
b. Check out your competition
c. Analyze your product/service

2. d. Choose specific demographics to target
e. Consider the psychographics of your target
f. Evaluate your decision
g. Additional resources
2. Creating a marketing plan
a. Take a snapshot of the company`s current situation
b. Define who your target audience is.
c. Make a list of marketing goals.
d. Research marketing tactics.
e. Set a marketing budget.
3. Brand awareness
a. Initiate a Referral program.
b. Publish Impressive guest Content.
c. Create Infographics.
d. Experiment with Freemium With Credit.
e. Pursue Local Partnerships.
f. Run Social Media Contests.
g. Start With a Social Focus.
h. Publish Content on Linkedin.
4. Promoting products and services
a. Offer Customers an Exclusive preview
b. Social Media Contests.
c. Email Marketing.
d. Facebook Ads.
e. In-Store Promotions.
f. Host an Event.
g. Offer an Upgrade or Trade-In.
h. Share Customers Reviews.
5. Marketing and advertising
a. Organic- This is all about content, including blog posts, landing pages, white
papers, case studies, and infographics, and then promote the links via social
media posts and email newsletters
b. Paid-This involves distributing ads and sponsored posts on social media and
search platforms. Pay-per-click campaigns are commonly paid marketing tactics.
6. Networking
a. Exchanging contact information with people who have interests in similar areas.
7. Monitoring and Evaluating campaigns
a. Measure your performance.
b. Respond in real-time
c. Plan better for next time
d. Create a plan

3. e. Use clear branding.
f. Brief the client.
g. Set up monitoring alerts.
h. Monitor conversations.
8. Interaction/ Engagements
9. Insights