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- 1. Moving Forward with Social Media
- 2. Agenda What is social media? How Northwestern Technologies can use social media as a business tool? What kind of results can we expect? Where can we start?
- 3. What is social media? Social media is any technology used to turn communication into interactive dialogue. That allows the creation and sharing of user generated content.
- 4. Examples of Social Media Facebook Twitter Linkedin Blogs youtube
- 5. How can we use social media as a business tool? Consumer brand awareness Customer relationships Customer awareness Direct customer feedback Consumer driven game development Real time game status updates to consumers Low cost advertising
- 6. What kind of results can we expect? Emarketer.com. EMarketer Digital Intelligence. 4th Oct 2011. 6th Jan 2012 <http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:114277>.
- 7. How can we get started? Adding social media features to our game pages I.E. Forums Interactive developer blogs Product Facebook page Server uptime and downtime tweets Live developer chat Q&A Company development facebook updates.
- 8. Recources Emarketer.com. EMarketer Digital Intelligence. 4th Oct 2011. 6th Jan 2012 <http://totalaccess.emarketer.com/Chart. aspx?dsNav=Nr:P_ID:114277>.
Notas do Editor
- Good afternoon, my name is Juan and today we will be discussing social media and the kind of opportunities it will bring to Northwestern Technologies. I can see that most of you have found the refreshments, so let’s begin.
- So, as you can see these are the topics I will be covering. First I will talk a little bit about what social media is. To give you a better understanding of what this might actually mean for your company. Then I will give a few examples of how you can use social media as a business tool to get some ideas flowing. What kind of results you can expect from social media and finally of course where you can start to get a social media campaign rolling for your business.
- Explain the definition of social media as written. Begin to prod audience for more examples while you go to the next slide.
- Give general description of popular social media sites. Get audience involved and ask for some other examples of social media.
- Consumer brand awareness, talk about how people sharing things they are interested in or like on social media sites can be more effective than television or published advertisements.Customer relationships, talk about how by using social media to inform the customer base about game development, upcoming possible changes, new games being released and responding to their feedback will build good customer relationships.Customer awareness, talk about how much easier it is to keep customers updated about what the company is currently working on. Talk about the Facebook “wall” and how “likes” work as well as Twitter.Customer feedback, talk about how a message board or blog can yield good customer feedback without the use of surveys and polls.Consumer driven game development, talk about how by using this feedback we can develop better products that consumers will like.Real time game status updates, talk about how by using social media you can keep players involved in the latest news and updates for your games. This way groups of players can better manage their communities online game time..Low cost advertising, Talk about how you can reach a huge audience by being creative for virtually zero cost for air time or publications. Also the limitlessness of possibilities the internet offers
- Talk about the results of other companies with their social media campaign’s. Also emphasize the low-cost attribute of attaining these types of results with a good social media strategy. Also stress creativity.
- Go through each listing describing examples of each form of media. Try to get the audience to be interactive and come up with options using these concepts.