Jared Kibunguchy is exploring his personal brand as he prepares to graduate in 2022 with a bachelor's degree in music business. He was born in Sacramento, California and raised in San Diego. After working various jobs, he enrolled in Full Sail University's music business program to pursue his passion for music. His goal is to learn the A&R side of the industry through an internship and eventually become an artist manager. He outlines his skills, experience in nightclubs, education, and goals of signing artists to major labels within 5-10 years.
2. Jared Kibunguchy, is an only child that was
born March 6th 1987 in Sacramento,CA. At
the age of three Jared and his mother
moved to San Diego,CA where he would
spend the rest of his adolescence as well as
his adulthood. After working various odd
jobs through the years, Jared finally decided
to follow his passion for music by enrolling in
the music business program at Full Sail
University in 2020. As cliché as it sounds
Jared believes he has an “ear” for good
music. He’s scheduled to graduate the
summer of 2022. Once he graduates with a
bachelors degree in music business his
focus will be on learning the A&R side of the
music business industry by getting an
internship.
IDENTITY
Picture of You
Goes Here
3. PROFESSION
POTENTIAL JOB TITLES:
• Agents and Business
Managers for Artists,
Performers, and Athletes
• Marketing Manager
• Public Relations Specialist
CREATOR ARCHETYPE -My goal
as an artist manager is to
encourage my artists to always
hone their craft, so they develop
their skills.
Artist & Repertoire (A&R) or Artist Manager for Major/
Independent Record Label]
Picture Relevant
to Your Industry
Goes Here
4. • DEMOGRAPHICS: 90% Males,
30-40 years old, predominately
caucasian, single, college
educated, located in the east
coast.
• PSYCHOGRAPHICS: Outgoing,
loves to attend shows in their
free time. Live by liberal
ideologies.
• IDEAL AUDIENCE
MEMBERS:Chris Martignago
Director A&R and Research
(Atlantic Records), Evan
Lipschutz A&R and
Entertainment Executive
(Atlantic Records), Liz Pennock
Streaming & Sales Manager
(Atlantic Records)
Directors, Executives, and Managers at Atlantic Records
TARGET AUDIENCE
5. GOALS
Short Term: (Intern as A&R Immediately after
graduation,2022)
• Land an A&R internship at Atlantic Records.
‣ Connect with 5 Managers & Directors on
LinkedIn or other social media platforms
by the end of 2021.
Mid Term: (2027)
• Begin managing artists independently.
‣Have 2 artist signed to a major label by
the end of 2030.
Long Term: (2040) Establish myself as a leader and
forward thinker in the industry. Manage an
eclectic stable of artists that reach a wide
spectrum of fans.
‣Every artist/group I manage signed to a
major label by the end of the year.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Office 80%
Social Media Marketing 90%
Critical Thinking 75%
Problem Solving 90%
SOFTHARD
Web Page Creation and Editing Software 20%
Analytical or Scientific Software 0%
Communication 90%
Judgement and Decision Making 70%
SOFTHARD
7. I help musicians cultivate and grow
their careers by being attentive to their
needs and always having their best
interest in mind.
PROMISE
8. CREDENTIALS
Work Experience:
• 6 Years of nightclub/nightlife work
experience.
Education:
• Music Business, B.S., Full Sail University (Exp. 2022)
Leadership Roles:
• Oversaw the operations for a private
event that had 20 employees.
9. COMPETITION
Alexa Beckner
Industry Experience:
• None
Education:
• Bachelor’s degree, Music Business- Fullsail
University
Leadership Experience:
• National Society of Collegiate Scholars award
Skills and Proficiencies:
• Marketing -12 endorsements
• Music Industry -11 endorsements
• Music -10 endorsements
Jared Kibunguchy
Overall Online Presence:
• 500+ connections, LinkedIn banner image is
customized, no professionalism headshot, Profile
is somewhat detailed, no published articles,
somewhat active on social media
(Facebook),LinkedIn URL is customized
• Grade: Average, 65 out of 100
HEADSHOT
Industry Experience:
• 6 Years Nightclub Experience
Education:
• High School Diploma
Leadership Experience:
• No Leadership experience
Skills and Proficiencies:
• Customer Service-3 endorsements
• Sales -3 endorsements
• Leadership -2 endorsements
Overall Online Presence:
• 44 Connections, LinkedIn banner image is not
customized, no professionalism headshot, my
profile is not very detailed, no published articles,
I’m active on social media, LinkedIn URL is not
customized,
• Grade: Poor, 40 out of 100
10. COMPETITION
Emily Knesevitch
Noteworthy Experience:
• 2 Years of Experience as an A&R at Atlantic
Records
• 3 Years Working at various PR Firms
• 2 Years Experience as an Account Executive
Jared Kibunguchy
HEADSHOT
Industry Experience:
• 3 Years of Public Relations
Experience
• 2 Years of A&R Experience
Education:
• Bachelor of Arts (B.A), Communication (Rutgers
University)
• Master of Business Administration (MBA), Music
Business (New York University)
Skills and Proficiencies:
• Social Media- 25 endorsements
• Public Relations- 18 endorsements
• Management - 14 endorsements
Overall Online Presence:
• 500+ Connections, LinkedIn Banner image is not
customized, No professional headshot, her
profile is somewhat detailed, No published
articles, not active on social media. LinkedIn URL
is customized
• Grade: Superior, 80 out of 100
Industry Experience:
• 6 Years Nightclub Experience
Education:
• High School Diploma
Leadership Experience:
• No Leadership Experience
Skills and Proficiencies:
• Customer Service-3 endorsements
• Sales -3 endorsements
• Leadership -2 endorsements
Overall Online Presence:
• 44 Connections, LinkedIn banner image is not
customized, no professionalism headshot, my
profile is not very detailed, no published articles,
I’m active on social media, LinkedIn URL is not
customized,
• Grade: Poor, 40 out of 100
11. BRAND POSITION
Leadership & Stability are two things I would
immediately be able to contribute to
Atlantic Records.
JARED “THE FRANCHISE” KIBUNGUCHY
12. NETWORKING &
MARKETING
Industry Events & Organizations
• Music Business Association
‣ | California
• Music Managers forum
‣ | California
• The American Association of Independent Music
‣ | California
Digital Marketing
• Primary Content: Once I begin managing I will regularly
post Snapchat and Instagram stories promoting and
marketing my artists career.
• Primary Tools: Instagram, Snapchat, and Facebook using
the stories feature.
• Website: Full Sail digital portfolio site to showcase my
knowledge on current industry trends
13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking a Director/Executive level A&R with at
least 10 years of experience working for a Major
Record Label. This person can be a bachelor or a
family man. Any Religious belief is fine with me.
-March 2022
Formal Education
• Complete Music Business, B.S at Fullsail by
expected graduation date in 2022.
Technical Skills
• I’ll take a beginners web design course, Dec 2021
• I’ll take a free online course on Data Analytics
Software, May 2022
• I’ll take a free online course on Tax Preparation,
March 2022
Soft Skills
• New Manager Foundtions- Lynda.com, June,2022
• Performance Management: Setting Goals and
Managing Performance,- Lynda.com June,2022
• How To Stand Out- Lynda.com, June,2022
14. Jared Kibunguchy
You know how most managers boss you
around but don’t properly lead their team?
Well, what I do is lace up my boot straps and
Lead By Example. In fact, I’ve successfully oversaw the operations of
multiple private events where I was responsible to lead everyone
working the event. I wasn’t there to just bark orders, instead I
chose to get my hands dirty with everyone else like a true leader
would.
“
15. REFERENCES
Summary Report for: 13-1011.00 -
Agents and Business
Managers of Artists,
Performers, and Athletes.
https://www.onetonline.org/
link/summary/13-1011.00
https://www.linkedin.com/in/
alexambeckner/
https://www.linkedin.com/in/
emilyknesevitch/
Music Business Association. (2020,
November 23). https://
musicbiz.org/
