In an industry heavily run by big players with years of experience and marketing dollars at the ready, it’s tough to create a strong platform for success for those starting out. Marketing, business meetings, cold calls and sponsorship opportunities seem to be the standard voice in creating a strong existence, but there are ways to trigger quick growth as a boutique firm with a small team of event professionals! Through our session of ‘Being Boutique’, we’ll cover ways to market, promote and create everlasting partnerships using small techniques with large business returns. We’ll cover Social Media, press opportunities, cold calling, venue/vendor meetings and ways to create that hard to achieve buzz in an industry that fights for dollars and RFPs.

1. BEING BOUTIQUE Small Business Practices for Big Business Returns PRESENTED BY Aaron Kaufman & Jared Golberg @AKthe5th @JaredGolberg @5ElementEvents #CSEME2011

2. WHAT IS BOUTIQUE BUSINESS? Let’s Start This Off? A small specialized service operation, catering to a specific aspect of a niche market FOR EXAMPLE, A SMALL HOTEL MIGHT CATER TO WEALTHY TRAVELERS

3. 8 PITFALLS FOR SMALL BUSINESSES WhyMost Fail in The First 5 Years? STARTING YOUR BUSINESS FOR THE WRONG REASONS POOR MANAGEMENT INSUFFICIENT CAPITAL LOCATION, LOCATION AND LOCATION! LACK OF TIME MANAGEMENT LACK OF PLANNING OVER EXPANSION NO WEBSITE! #HELP #FAIL

4. STATISTICS OF FAILURE Don’t Be Scared? This is For Motivation! - 145,000 new businesses start up each year in Canada, and about 137,000 businesses declare bankruptcy each year. - The ratio is almost one failure for each startup, and it begs the question: "How is it possible that entrepreneurship has so many casualties both in terms of money lost and lives often horribly upset?"

5. GET STARTED! EVALUATEYOUR STARTUP 4 Important Things to Think About! ARE YOU READY FOR ANENTREPRENEURSHIP? EVALUATE YOUR OPTIONS CHOOSE THE RIGHT TEAM (SMALL BOUTIQUE?) PREPARE A BUSINESS PLAN! MAKE SURE YOU ARE PREPARED ON EVERY ANGLE!

6. WE’RE HERE TO TALKSUCCESS! Enough With The Bad! Let’s Focus on The Good! 7 ADVANTAGES TO BOUTIQUE BUSINESS LOW OVERHEAD AND DAY TO DAY COSTS THE ABILITY TO CHOOSE DIRECTION AND TEST WATERS LESS RED TAPE AND QUICK ANSWERS FOR CLIENTS TEAM ORIENTED BUSINESS AND SUPPORT BETTER REWARDS AND ENVIROMENT FOR EMPLOYEES BETTER ACCESS TO CREATIVE EQUIPMENT/RESOURCES ABILITY TO OUTSOURCE / GETTING WHAT YOU WANT

7. 2003 STARTING OUT What Did it Take to Get The Ball Rolling? DÉCOR? DESIGN? AUDIOVISUAL? STAFF? MANAGEMENT? MARKETING? MEETINGS?

8. 2003 STARTING OUT What Did it Take to Get The Ball Rolling? THE RIGHT PEOPLE IN PLACE!

10. GETTING NOTICED! Use What YouHave FREE Access to? GET FREE POSTINGS IN ONLINE DIRECTORIES FOCUS ON EVENT COVERAGE WITH BIZBASH, M&IT, CSE PARTNER AS A BLOG WRITER FOR EVENT PORTALS START YOUR OWN BLOG AND POST IT TO YOU WEBSITE SPONSOR CHARITY EVENTS AND CONFERENCES ENGAGE IN SOCIAL MEDIA AND INTERACT OFTEN!

11. GETTING NOTICED! Use What YouHave FREE Access to?

12. THE POWER OF SOCIAL MEDIA Interact, Engage & Inspire MOBILITY ACCESS DEVICES

13. THE POWER OF SOCIAL MEDIA Interact, Engage & Inspire

15. WITH ALL THE INFORMATION It’s Still About RELATIONSHIPS! BECOME TRUSTED! BECOME A RESOURCE!

16. WHERE WE ARE NOW! We Made It and Still Working Hard! VERTICALLY INTEGRATED FULL SERVICE FIRM IN HOUSE MARKETING AND GRAPHIC DESIGN PART OWNERSHIP OF AV COMPANY SMALL TEAM OF EVENT PROFESSIONALS EXCLUSIVE AV THE FERMENTING CELLAR (DISTILLERY) INDUSTRY LEADER IN DIGITAL MEDIA/MARKETING HEAD ROOM FOR PROPER GROWTH AND EXPANSION

17. WHERE WILL WE BE? What We’re Working on? FIFTH ELEMENT GROUP