Facebook marketing really IS perfect If you are a business owner, self employed, a start-up or an entrepreneur using Facebool for local business is a great way of getting leads, website visitors and new paying customers. Our blog has all the latest Digital Breakthroughs for busy business owners: www.businesslearningcentre.com/blog

1. 6 Simple Ways of Marketing A Local
Business Using Facebook
For any business with ambitions of growth and success Facebook is a
MUST.
It is a massive Worldwide platform but suits businesses of all sizes and in
this post we are going to concentrate of Facebook for LOCAL businesses.
Here are 6 ways and pretty persuasive reasons why any local business
should be embracing Facebook to grow customer interest and of course
profits.
Google Is Not the Be All & End All:
Common practice for local businesses is to advertise using Google ads.
But the trouble with that is it more often than not is bad marketing in
terms of value. Anybody wishing to source and buy an item from a local
business would almost certainly see them going to a shop and buying
whatever they want there and then.
They certainly won't spend much time at all searching on Google.
For a garage, vet, beauty salon or organic grocery shop for example the
best way to advertise would be on a platform where they can target the
right people and somewhere that they are likely to see it and that place is
Facebook.

2. It's one of the few places a local business can achieve both of those
business goals pretty easily.
Facebook Offers Highly Targeted Cheap Advertising:
There are two quick ways to take advantage of Facebook advertising.
One is placing highly targeted local adverts and the second is posting
some really engaging content (without overtly selling) and when you see
that your page followers and fans have responded positively to it you can
pay a small amount of money to 'Boost' the post to a group of targeted
Facebook users who would be interested in your business.
Incredibly 92% of local businesses around the world DO NOT use
Facebook advertising at all.
Facebook allows you to target your Ads for a single town or city.....and
even to set your advertising campaign to only show to a potential
audience within a catchment area of a few miles of your business.
This makes it easy to only show your Ad to the people who will be able to
walk or drive to your store.
Facebook marketing ads are quite simple to set up and as long as you
adhere to their advertising policies then you will be fine.
A good tip is to use a great image and to offer something enticing for free
via your website, meaning you will be able to collect invaluable email
addresses.
It is totally possible to spend just a few pounds to get really good results
using Facebook ads.
Your Facebook business page has a tab called 'Insights' which will give
you lots of interesting and valuable information on what type of page
visitors you are getting and when and HOW you can target them.
Embrace COUPONS:
Facebook users love coupons and offers and that is particularly true for
local businesses.
You can set these up via a 3rd party App or use 'Facebook Offers App'
which is very user friendly.
People love to think that they are getting a bargain or a deal it's human
nature and that means it is a very useful weapon in your Facebook
marketing inventory so use it.

3. Here is an example of a Facebook coupon ad so you get the idea of what
they should look like:
The 3 Categories Of POSTS That Make Perfect Facebook Marketing
For A Local Business:
1) Post questions and comments that actively encourage your audience to
respond.
This is crucial engagement and you will learn about what your customers
and potential customers think and what they need from a business like
yours.
2) The majority of your posts on your business page should be of
information that your target audience will be interested in. NOT hard
selling!
Try and use as much visual content as possible including videos as these
types of post are 40% MORE likely to be share on social media.
3) Occasional posts about your business and products/services.
A great rule of thumb for the balance of your posts content should be
80% Engagement material and 20% promotional material.
Actively Encourage Your Customers To Review Your Business:
You may feel a little uncomfortable about this but it will add transparency
to your business and trust with your potential customers.
Bright Local recently ascertained from their research that 85% of
consumers 'trust' online reviews and were more likely to but from a
business that published them.
'Like' Local Facebook Pages That Are Directly Related To Your
Business :

4. Facebook is all about sharing, commenting and liking.
It is really important that you like pages in your local market that are
relevant to the audience that you are trying to attract.
For example say your business sold electric bicycles then it would make
sense to like local pages like health clubs, gyms and sports shops for
example.
Your future customers would almost certainly follow and interact with thos
sorts of pages.
Facebook marketing for local businesses can be really effective. It is well
worth a try as a lot of your competitors won't actually be doing anything.
It is like anything once you have taken the plunge then any anxiety or
uncertainty will soon disappear.
If you would like to know some really easy and PROVEN ways to attract
new leads and customers to your business using Facebook you can sign
up for our FREE REPORT at the web address below.
https://www.businesslearningcentre.com/facebookreportaccess
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