A presentation on current state of digital media and digital marketing of the Baltic States - Latvia, Estonia and Lithuania. Delivered on "Take Me" marketing conference in Kaunas, Lithuania on 10th of October, 2012.

1. The Baltic Digital Landscape 2012
by
Jānis Polis
LIKE THAT
11.10.2012

2. Jānis Polis
Digital communications consultant
LIKE THAT
linkedin.com/in/janispolis
@JanisPolis

3. Hype? WTF?
On SlideShare? Click for next slide to watch video.

4. Digital hype? WTF?
VOLVO FH 2012 truck. Market price – 130 000 EUR. Target consumer – not me or you.
Communication channel in Latvia?

5. Hype cycle? WTF?
(c) 1995 Gartner Inc.

6. Hype in Year 1900

7. Hype in Year 1900

8. Reality in year 2012

9. Hype. Where exactly?

10. Where exactly?
WEB SOCIAL
MEDIA
MOBILE CONVERGENCE

11. Web.Speed
Avg. download speed April – October 2012

12. Web.LV
Mail +
Social
News
Classifieds
Info catalogues

13. Web.EE
WEATHER
TV PROGRAMME
Mail +
Social
News
Classifieds
Info catalogues
Topic specific vortal
Search

14. Web.LT
Mail
Social +
News
Classifieds
Info catalogues
Topic specific vortal

15. Web.Baltic.Profiles
LATVIA ESTONIA LITHUANIA
 Do a little bit of  Afraid to search outside  Read news to find out
everything online their borders what to buy and sell
 Have a lot of questions  Obsessed with weather  Buy and sell everything
 Desperately want to and TV
 Meet online, make babies
display independence, so  Buy and sell a lot of cars and then try to find out
hate Gmail and Facebook what to do with them

16. Web.Commerce
Year 2012 data on Latvian internet users
purchasing goods or services online
Every month Few times a year Once a year
Never

17. Web.Entertainment

18. WEB. Where exactly?

19. Social.Baltic
LATVIA ESTONIA LITHUANIA

20. Social.Baltic
Like page and share this shit to win 5 Macbooks? Sure!
Why? Who cares!

21. Social.Baltic
Like our brand
and click on our
LOGO
1 000 000 times
in 60 seconds to
WIN, WIN WIN
FAMILIAR?

22. Social. What rules?
SERVICE
and/or
CONTENT
=
useful stuff
P.S. Free stuff rules too, it just doesn’t help anyone very much.

23. Social. Banks rule.
...because we care about our money.

24. Social. Telcos rule.
...because they love to talk and fight.
And we’re addicted to our phones.

25. Social. Media rule.
...because they create content we
care about and can’t wait to share.

26. Social. Shues rule.
...because... you tell me why, women!

27. Social. Lost in the woods

28. Social. One Question
WHERE THE F K
IS THE MONEY?
/YOUR BOSS. Sometime soon. Hopefully./

29. Social. Where exactly?

30. Mobile. We there yet?
PAN-BALTIC

31. Mobile.Penetration
SMARTPHONE PENETRATION
~15%
PAN-BALTIC

32. Mobile.Browsing
MOBILE PAGEVIEWS
PAN-BALTIC

33. Mobile.Web
Intensive conversion to mobile friendly web
PAN-BALTIC

34. Mobile.Apps
Low smartphone penetration and small markets
does not encourage brands to develop mobile apps
PAN-BALTIC

35. Mobile.Payments
Slow acceptance of mobile payments outside SMS
PAN-BALTIC

36. Mobile. Where exactly?

37. Media convergence?
YourFavoriteRadioStation.com

38. Convergence.Radio

39. Convergence.Television

40. Convergence.Television

41. Convergence.Television

42. Convergence.Print

43. Convergence.Print
On SlideShare? Click for next slide to watch video.

44. Convergence.OOH

45. Convergence.OOH
On SlideShare? Click for next slide to watch video.

46. Convergence.Phygital
On SlideShare? Click for next slide to watch video.
Phygital is the concept of using technology in a way that bridges the digital with the
physical world, providing unique interactive experiences for the user. LINK

47. Media Convergence.
Where exactly?

48. Full Cycle. Or Circle?

49. DIGITAL. Hype. Where?

50. BALTICS. United in Digital

51. Homework
...because we love to dominate your charts 

52. linkedin.com/in/janispolis
@JanisPolis
janis@likethat.lv