Presentations from SheSummits 2016, SheSays Denver's inaugural digital conference. Relive the day and the amazing sessions that explored Inspiration, Experimentation, Making and Courage.
About the Conference:
SheSummits is a unique digital conference designed exclusively for women working in UX, design, technology, media and marketing. Celebrate your craft, find inspiration from digital innovators and connect with women pioneering their way through the world of digital agencies and brands.
18. You can try your hardest to
capture the feeling of
being of there – but no
photo will ever compare to
actually being on a summit
or being ona trail.
“
45. What are the
qualities of a
great brand name?
• Suggestive
• Meaningful
• Evokes imagery
• Has legs
• Emotional
• Broad enough
• Interesting
• Easy to say
• Relevant
60. A talent development and education company
focused on helping employees get smarter in the
digital economy.
DIGITAL and WAYS OF WORKING
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63. Employees Don’t
Experiment
65% of survey
respondents say that
experimentation is the most
important quality for the
agency to improve upon
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103. TRUTH #3: You must repeatedly learn.
Failing is just a dirty word
for learning.
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104. “If I find ten thousand ways something
won’t work, I haven’t failed.
I am not discouraged, because every
wrong attempt discarded is just one more
step forward.”
–Thomas Edison
105. “If I find ten thousand ways something
won’t work, I haven’t failed.
I am not discouraged, because every
wrong attempt discarded is just one more
step forward.”
–Thomas Edison
111. WE DARE YOU…
to commit to try an experiment
at your very next meeting
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112. Activity: We are going to design
an experiment to make your next
meeting more…
(Pick 1)
efficientfocused
inspiringcollaborative
113. Getting specific: If you were
successful at that goal, what behaviors
or outcomes would you want to see?
(List 2)
1.
2.
114. Buddy up: Find a partner and share
your goal and desired outcomes.
(2 mins)
115. Brainstorm:* Brainstorm (in your pair) 3-5 ideas
how you might experiment around your goal(s).
*Constraints: Your ideas must require <1 hr, <$100, and <3 people
Consider designing small experiments around the following elements:
116. Commit: Pick one idea to experiment
and fill out your Dare card.
What are you going to try?
When? And with whom?
What are you looking to learn?
117. Buddy up: Find a partner and share
your plan for your next experiment.
(2 mins)
119. TRUTHS #1: You must embrace the unknown.
#2: You can (and should) start small.
#3: You must repeatedly learn.
#4: You won’t know…if you don’t try.
DARE: Get to it! Don’t over think it. Try something new
at your next meeting, capture your learnings, and build.
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125. Our Story
• Founded in 2013 by 2 sisters
• Joined as COO and Co-founder in
June 2014
• Raised $13 MM in venture funding to
date
• 40+ people + hundreds of designers
on platform
• Goal: To democratize interior design
127. We Match You With Your Perfect Designer
We use an algorithmto assess your style, andmatch you with a few of our traineddesigners.
You choose your favorite.
128. Who Works With You Online
You get two ideas for your space, and revisions (and designer time) to get the perfect design.
129. You Buy With Us
You buy whatever you like from your design all in one place, all online,at the best price possible.
130. We Believe that Everyone
Deserves a Beautiful Home
Disrupting the interior design market
• Pricing
• Workforce
• Vendors
• Product and technology
• Culture
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131. Pricing – “Less than a dress”
• Traditional service – hourly +
markup
• $199 per room
• $79 for a mini
• Free Design Quickie through
our App
132. Workforce
Pairing Excess Supply with
Increased Demand
• Attracting highly skilled but
under-utilized interior designers
• 75% of our designers have
degrees in the field
• Tools for remote work
• Benefits:
• Flexible schedule
• ”Real design work”
• Outsource back-office tasks
133. Vendors & Product
• The complete “home”
marketplace
• Retail, trade, wholesale
• Stocked, Custom
• Keep your existing pieces
• Design service provides
confidence in the purchase
135. • Help clients clearly articulate their needs
• Foster a personal relationship
• Facilitate collaboration between client and designer
People Want This Service - Now What?
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141. Our Mission: Become a Client’s “Design BFF”
• Fostering the personal
relationship
• Reduce anxiety of taking offline
world online
• Promote brand loyalty and
repeat purchase behavior
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146. Hypothesis: Clients will give helpful, constructive feedback if we
provide structured examples of “negative” feedback and make the
process more visual
Path Forward: Always Be Curious
• Refine the hypothesis with analogs
• Review data
• Client + designer interviews
• User testing
• Iterate
151. Ask the current team
• How do they describe
the culture?
• What makes you proud
to be on this team?
• What values & attributes
do you encourage?
Survey
Leadership
• What are your strengths
?
• What drives you crazy?
• What sets you apart?
• What do you value about
the people around you?
• What has made you
successful?
Gather Stakeholders
• Where does everything
intersect?
• Where is the company
going?
• What has made the
company successful to
this point?
• What will you need to
grow?
• Who do you want to
work with?
• Food, and drinks!
How?
