The 6Ps of the marketing mix are still relevant today

1. The 6Ps of the Marketing Mix
are still relevant today

5. PRODUCT1
PRICE2
PLACE3
4
6Ps Model
1
3 PEOPLE
4
5 PROMOTION
6
PROCESS

6. PRODUCT1
SERVICE2
BENEFITS3
USP / 10%
DIFFERENCE4
PRODUCT
1

7. LOW1
MEDIUM2
HIGH3
PROFIT4
PRICE

8. CONSUMERS1
2
ONLINE
INFLUENCERS
BRAND
AMBASSADORS
3
PERSONAS
4
PEOPLE
EMPLOYEES
3
5
4
5

9. AVAILABILITY1
2
ONLINE3
DISTRIBUTION
4
PLACE
INSTORE

10. ADVERTISING1
2
PR3
TRADE
4
PROMOTION
ONLINE

11. 1 MARKETING
(PLANNING)
2 MANAGEMENT
3
PROCESS
3 MEASUREMENT

12. The Dough Bros
3
4
he Dough Bro's
1. Product
Authentic Wood-Fired Pizza
(in the heart of Galway)
2. Price
Affordable Quality
4. Place
Restaurant
Takeout
(Just Eat, Deliveroo etc.)
Outside Catering
5. Promotion
Persona - Young, trendy,
value-conscious consumers
Happy and friendly staff
All about customer service
3. People
Word of Mouth
PR
Online - Facebook, Twitter, Instagram
YouTube, Trip Advisor
6. Process
Consistent look and feel
Clear brand identity
Regular updates on all social media

13. 6 P PROCESS NECESSARY1
ONLINE BRAND IDENTITY2
THROUGH THE LINE COMMUNICATION3
6Ps AND DIGITAL
STRATEGY
3
4 BRAND CONSISTENCY