1. LOCATION BASED
SOCIAL MEDIA
SERVICES &
APPLICATIONS

2. LOCATION BASED CLASS
AND SOCIAL MEDIA APPS
SERVICES ACTIVITY
• Find a partner in the class
• You will be given a list of two places in the mall where you
must go check in using FourSquare and tweet it with the
hashtags #BUS495 and #495Team(#)
• If a location doesn’t allow you to check in, you are allowed
to check into a different location
• Along the way, you must also tweet a CREATIVE picture of
yourselves using the hashtag #BUS495Hunt
• Winning the race back to the classroom and taking the
most creative pictures= PRIZES!
• You have a maximum of 20 mins. Good luck!

3. LOCATION BASED CLASS
AND SOCIAL MEDIA APPS
SERVICES ACTIVITY
Team 1- Zellers, Footlocker
Team 2- Starbucks, Tim Hortons
Team 3- Urban Behaviour, Bed Bath & Beyond
Team 4- Shopper’s Drug Mart, Tim Hortons
Team 5- Bed Bath & Beyond, Starbucks
Team 6- Future Shop, T&T
Team 7- Footlocker, T&T
Team 8- Tim Hortons, Urban Behaviour
Team 9- Starbucks, Best Buy
Team 10- Shopper’s Drug Mart, Zellers

4. LOCATION BASED INTRODUCTI
AND SOCIAL MEDIA APPS
SERVICES
ON
Social media is best understood as a group of
new kinds of online media, which share most
or all of the following characteristics:
• Participation
• Openness/Transparency/Authenticity
• Conversation/Immediacy
• Community
• Connectedness

5. LOCATION BASED INTRODUCTI
AND SOCIAL MEDIA APPS
SERVICES
ON
LOCATION
BASED
SERVICES:
Use
the
ability
of
a
mobile
device
to
signal
the
loca4on
of
an
individual
in
rela4on
to
their
contacts
and
local
services

6. LOCATION BASED
AND SOCIAL MEDIA APPS
SERVICES TWITTER
WHAT
IS
TWITTER?
"TwiGer
is
an
online
combina4on
of
social
networking
and
micro-­‐blogging
service
that
enables
its
users
to
send
and
read
text-­‐based
posts,
informally
known
as
'tweets'.
"

7. LOCATION BASED
AND SOCIAL MEDIA APPS
SERVICES TWITTER
WHO
USES
TWITTER?
Everyone
can
use
TwiGer
•
Individuals
•
Celebri4es
•
Corpora4ons

8. LOCATION BASED
AND SOCIAL MEDIA APPS
SERVICES TWITTER
HOW
DO
PEOPLE
USE
TWITTER?
•
Conversa4on
•
Reconnect
•
Broadcast
•
Branding
•
Marke4ng

9. LOCATION BASED
AND SOCIAL MEDIA APPS
SERVICES TWITTER
WHY
USE
TWITTER?
•
Immediate
update
•
Reaching
out
•
Direct
conversa4ons
•
Closer
to
home

10. LOCATION BASED
AND SOCIAL MEDIA APPS
SERVICES TWITTER
UNIQUE
CHARACTERISTICS
OF
TWITTER
•
Publicly
visible
tweets
•
Subscrip4on
•
Hashtag
(#)
•
Men4on
(@)
•
Retweet
(RT)
•
Twitvid
•
Twitpic

11. LOCATION BASED
AND SOCIAL MEDIA APPS
SERVICES TWITTER
ANDROID

12. LOCATION BASED
AND SOCIAL MEDIA APPS
SERVICES TWITTER
BLACKBERRY

13. LOCATION BASED
AND SOCIAL MEDIA APPS
SERVICES TWITTER
iPHONE

14. LOCATION BASED
AND SOCIAL MEDIA APPS
SERVICES GOOGLE+
NEW
GOOGLE+
MOBILE
APP
•
Missing
Google
Hangout
feature
•
Added
feature-­‐
Huddle
The
best
plans
are
made
together”
Huddle
Video

15. LOCATION BASED
AND SOCIAL MEDIA APPS
SERVICES FACEBOOK
FACEBOOK MOBILE APPLICATIONS
•
iPhone
vs.
Blackberry
•
Release
dates
•
Why
does
iPhone
app
has
an
advantage?
•
Facebook
app
is
very
popular
with
Facebook
users
•
Why
is
it
so
popular?
•
Facebook
Places
(LBS)

16. LOCATION BASED
AND SOCIAL MEDIA APPS
SERVICES FOURSQUARE
WHAT IS FOURSQUARE?
• Created
in
2009
• Founded
in
New
York
• 10
million
users
globally

17. LOCATION BASED
AND SOCIAL MEDIA APPS
SERVICES FOURSQUARE
WHY USE FOURSQUARE?
• Share
4ps,
hot
spots,
loca4ons
• Online
socializa4on
of
the
offline
social
experience
• To
creep
people
(not
advised)

18. LOCATION BASED
AND SOCIAL MEDIA APPS
SERVICES FOURSQUARE
THE EVOLUTION OF FOURSQUARE
• FourSquare
1.0
vs.
FourSquare
2.0
• Super-­‐user
status
• Mayorships
and
Badges

19. LOCATION BASED
AND SOCIAL MEDIA APPS
SERVICES FOURSQUARE
FOURSQUARE BADGES

20. LOCATION BASED
AND SOCIAL MEDIA APPS
SERVICES FOURSQUARE
WHY CONSUMERS LOVE FOURSQUARE
• Culture
of
sharing
• Integra4on
with
other
plaforms
• It’s
the
game
that
never
ends

21. LOCATION BASED
AND SOCIAL MEDIA APPS
SERVICES FOURSQUARE
WHY BUSINESSES LOVE FOURSQUARE
• Integra4on,
brand
building
• Unique
ac4va4ons,
deals,
real
4me
customer
engagement
• Example
–
NHL

22. LOCATION BASED
AND SOCIAL MEDIA APPS
SERVICES FOURSQUARE
NATIONAL POST

23. LOCATION BASED
AND SOCIAL MEDIA APPS
SERVICES FOURSQUARE
NHL

24. LOCATION BASED
AND SOCIAL MEDIA APPS
SERVICES GROUPON
• Discounts- 50% to 90%
• Group deal system- minimum numbers

25. LOCATION BASED
AND SOCIAL MEDIA APPS
SERVICES GROUPON
• “Around me” or multi-city
features
• GPS current location finder
• Provides directions
• Deals can be viewed in map, list,
satellite, or hybrid format
• Compare and purchase deals
• View and redeem Groupon

26. LOCATION BASED
AND SOCIAL MEDIA APPS
SERVICES GROUPON
WHY
DO
BUSINESSES
LOVE
GROUPON?
• Reach larger group of people
• Reach Groupon subscribers through email
• Customers spread the word
• Helps meet quantitative goals

27. LOCATION BASED
AND SOCIAL MEDIA APPS
SERVICES GROUPON
•
SUCCESS
STORY
•
BAD
EXPERIENCE

28. LOCATION BASED
AND SOCIAL MEDIA APPS
SERVICES GROUPON
CUSTOMER
PERSPECTIVE
• Useful when traveling
• Individual experience for customers
• Target market exposure for business customers
• Possibility of bad customer service

29. LOCATION BASED
AND SOCIAL MEDIA APPS
SERVICES GROUPON
POSSIBLE
CHANGES
TO
GROUPON
• No access to location data when app not running
• Email notifications to customers
• Timely customer consent

30. LOCATION
LOCATION BASED BASED
AND SOCIAL MEDIA APPS
SERVICES
SERVICES
COMPARING GROUPON AND FOURSQUARE
•
Social
discovery
plaform
vs.
E-­‐Commerce
•
Social
online
vs.
social
offline
•
One
of
a
kind
vs.
over
satura4on

31. LOCATION BASED
AND SOCIAL MEDIA APPS
SERVICES DISCUSSION
QUESTIONS: