There's a number of misconceptions about business plans out there. Some say they don't need one, others believe it has to be a complete document. The truth is that it doesn't take more than 6 questions to get started today.

1. A Business Plan That
Actually Makes Sense
A presentation by Jan-Joost den Brinker

2. Jan-Joost den Brinker
I’m from Rotterdam, NL
I was the VP of Growth at Skill Goulash
Currently working on my third startup
I have a (startup ) marketing/growth background
@jjdbrinker
This page is orange because the Dutch love orange and I’m Dutch

3. What is a business plan?
(All of us had different definitions...)

4. What is a business plan?
Financial plan
Outline of operations & processes
Customer analysis
Products & services explained

6. What is a business plan?
Financial plan
Outline of operations & processes
Customer analysis
Products & services explained
Market analysis
Marketing plan
Experience of the founder(s)
Financial Projections
Industry analysis
Scaling Strategy

7. A business plan is a roadmap.

8. Maps give you direction.

9. Direction for your business.

10. Common misconceptions
(a fancy way of saying you are wrong)

11. First misconception

12. “I don’t need a written business plan”

13. Second misconception

14. “Business plans need to be complete”

15. Is that really necessary?

16. NO

17. The alternative

18. The Business Plan That
Actually Makes Sense

19. - 6 Simple Questions
- Regular Feedback
- Regular Improvements

20. The questions

21. What is my
product or service?
How will I let my
customers know I exist?
How am I going to beat
the competition?
What am I going to learn
from my competitors?
What am I going to take
from my customers?
Who are the people I need
to surround myself with?

22. @jjdbrinker
Tweet or e-mail your questions!
janjoost@agonos.org
Any questions?