2. THE BAK GOOD ISTHE GIFFEN GOOD ISTHE VEBLEN GOOD IS
SYMBOLS OF SUCCESS & FAILURE
3. The Easy Way
The Hard Way
AFTER BUYING THE SYMBOLS OF SUCCESS
& FAILURE, IT’S TIME TO GET A RAZOR
4. Consumption
•“ProShield blades are made in Germany…it
makes my life better and supports the
German economy”
Investment
•“I don’t like to use German shiza so I just
take care of my own blade and keep
cleaning and sharpening it”
THEY SAY YOU’RE GETTING RIPPED OFF, BUT
WHO HAS TIME TO PLAY WITH AN OLD RAZOR
5. 1990 – Nothing
1995 – Nothing
2000 – Nothing
2005 – Received razor blade
as a gift
2010 – Large proportion of my
disposable income
2015 – Small proportion of
my disposable income
Over the past 25 years,
there have been
fluctuations in the
dollars I spent
on razor technology
FROM A
POOR BOY
TO A
RICH MAN
7. THE ONLY KIND OF BURN I’M OKAY
WITH HAVING IS RAZOR BURN
Chief outcomes of nice razor blades
Looking employable
Boosting self-confidence
Appealing to women who
appreciate cleanliness
8. Because otherwise
you might end up
looking ugly like this
RAZORS ARE ONE
OF THE THINGS
IT’S NOT GOOD
TO BE A CHEAP
BASTARD ABOUT