Mobile Marketing is being used by more and more consumers to connect with brands. Are you using all the proper tools to connect with your customers via mobile? Find out how in this presentation from Jamie Turner, co-author of "Go Mobile."
4. Introductions
• Co-author of How to
Make Money with Social
Media and Go Mobile
• Regular guest on CNN
and HLN on the topic of
social media and mobile
marketing
• Consults with small, As Seen On
medium and large
corporations
6. Agenda
Agenda Item Time Allotment
• How Consumers 10 Minutes
Make Buying
Decisions
• How to Use Mobile 10 Minutes
Marketing to Connect
with Customers
• Applauseand 3 Hours
Standing Ovation
8. Mobile Marketing Facts and Figures
• There are 6.8 billion people on
the planet. 4.0 billion own a
mobile phone. Only 3.5 billion
own a toothbrush (Source:
60SecondMarketer.com)
Tweet these facts by using @AskJamieTurner
9. Mobile Marketing Facts and Figures
• There are 6.8 billion people on
the planet. 4.0 billion own a
mobile phone. Only 3.5 billion
own a toothbrush (Source:
60SecondMarketer.com)
• 93% of those surveyed have
their mobile device within arm’s
reach 24/7 (Source: Morgan Stanley)
Tweet these facts by using @AskJamieTurner
10. Mobile Marketing Facts and Figures
• There are 6.8 billion people on
the planet. 4.0 billion own a
mobile phone. Only 3.5 billion
own a toothbrush (Source:
60SecondMarketer.com)
• 93% of those surveyed have
their mobile device within arm’s
reach 24/7 (Source: Morgan Stanley)
• Gartner Group predicts that by
2013 the number one way
people will access the internet
will be through their mobile
devices (Source: Gartner)
Tweet these facts by using @AskJamieTurner
11. Mobile Marketing Facts and Figures
• Mobile coupons generate 10
times the redemption rate of
traditional coupons (Source: Borrell
Associates)
Tweet these facts by using @AskJamieTurner
12. Mobile Marketing Facts and Figures
• Mobile coupons generate 10
times the redemption rate of
traditional coupons (Source: Borrell
Associates)
• Google has seen mobile
searches grow by more than
400% over the past year (Source:
Google)
Tweet these facts by using @AskJamieTurner
13. Mobile Marketing Facts and Figures
• Mobile coupons generate 10
times the redemption rate of
traditional coupons (Source: Borrell
Associates)
• Google has seen mobile
searches grow by more than
400% over the past year (Source:
Google)
• Research indicates that if
someone leaves home without
their wallet, they keep going. If
they leave without the mobile
device, they turn around (Source:
60SecondMarketer.com)
Tweet these facts by using @AskJamieTurner
14. Activities Conducted on Mobile Devices
Compare prices online while shopping in store (38%)
Browsing products through websites or apps (38%)
Searching for or using online coupons (24%)
Purchasing products (22%)
Scanning barcode for price or info (22%)
Using location based services to find retail location (18%)
Source: Nielsen
15. Activities Conducted on Mobile Devices
40
30
20
10
0
Compare prices online while shopping in store (38%)
Browsing products through websites or apps (38%)
Searching for or using online coupons (24%)
Purchasing products (22%)
Scanning barcode for price or info (22%)
Using location based services to find retail location (18%)
Source: Nielsen
17. How Businesses are Using Mobile
Marketing to Grow Revenues
• Mobile Web Sites
• Short Message Service (SMS)
• Multimedia Message Service
(MMS)
• Mobile Display Ads
• Mobile Paid Search
• Location-Based Marketing: LBS,
NFC, Bluetooth and LBA
• Apps
• 2D Codes (QR Codes)
18. How Businesses are Using Mobile
Marketing to Grow Revenues
Google RIM Apple Microsoft
50% 8% 33% 9%
Source: Nielsen
32. Short Message Service
• The most common phone-
based activity among U.S. cell
phone users of all ages
• Used by American Idol, the
American Red Cross and others
• Used by doctors to remind
patients of appointments
• Used by airlines to update
people on flights
33. Short Message Service
• Text messages are read
within 4 minutes of receipt,
as opposed to 48 hours for
email
• 4 billion texts sent daily,
compared with 2.9 billion
Google searches daily
Sources: CTIA.org; Wikipedia
35. Mobile Display Ad Options
• User clicks ad, which then uses GPS technology to identify
location and direct them to nearest store
Source: MobClix
36. Mobile Display: Targeting Options
• Custom audiences -- TV fans,
telecom switchers, business
travelers, etc.
• Geographic targeting -- Country,
City, Neighborhood, etc.
• Demographic targeting
• Time of day targeting
• Advertiser retargeting through
pixels or clicker tracking
• Carrier/handset targeting
• Age of device/profile
The hashtag for today’s webinar is #GoMobile
38. Is Mobile Paid Search Right for You?
• Mobile paid search is perfect
for quick information on low-
consideration products or
services
• 70% of searchers complete
their task within 1 hour,
compared with 30% for
desktop (MobileMarketer)
43. Location-Based Advertising
• Uses Geo-Fencing to figure
out where you are
• SMS, display ads and paid
search ads can be targeted by
location
• Subway in the U.K. used
location-based SMS to
provide discounts to
customers who walked by
their store
45. Mobile Apps
•A mobile app is not a
mobile website
• An app is a software
program that lives on your
smartphone
• A mobile website is a
website that lives on a
server in “the cloud”
46. How Apps Are Used
Games (64%) Social Networking (56%) Music (44%)
Entertainment (34%) Weather (60%) Maps (51%)
News (39%) Banking (32%)
Source: Neilsen
47. How Apps Are Used
70
52.5
35
17.5
0
Games (64%) Social Networking (56%) Music (44%)
Entertainment (34%) Weather (60%) Maps (51%)
News (39%) Banking (32%)
Source: Neilsen
50. 2D Codes
• 2D codes can be used to
deepen relationship with
audience
• Come in many formats: QR
Codes, Datamatrix, EZ
Code, Microsoft Tag,
SPARQCode and ScanLife
• 2D code reader can be
downloaded from SPARQ.it
51. • 10% of magazine advertising
pages contain a QR code,
up from 5% a year ago
• Average response rate was
6.4%
• According to the DMA, the
verage response rate for
direct mail is 4.4%
Source: Nellymoser
72. Mobile Media Action Plan
• Step #1: Mobilize your website
• Step #2: Watch how your
competitors are using mobile
media
• Step #3: Start using mobile
media yourself
• Step #4: Set your Google Alerts
for “Mobile Marketing”
• Step #5: Create a 2D or QR
code promotion
• Step #6: Run a mobile ad
campaign
73. Mobile Media Action Plan
• Step #7: Claim your business
on location-based applications
• Step #8: Design an iPhone or
a Smart Phone app
• Step #9: Integrate your mobile
campaign into the rest of your
campaign
• Step #10: Test your way into
success