Monitoring your wine distribution channel
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In this presentation, we discuss wine distribution management and how to manage your Wine Distributor. Monitoring your wine distribution channel will not only help you grow your brand but also help your distributor with the support programs you do.
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Monitoring your wine distribution channel
- 1. MONITORING YOUR WINE DISTRIBUTION CHANNEL Beveragetradenetwork.com
- 2. MONITORING YOUR WINE DISTRIBUTION CHANNEL Beveragetradenetwork.com How to work with your wine, liquor, beverage and beer distributor partner and what is expected of you? By: www.beveragetradenetwork.com
- 3. MONITORING YOUR WINE DISTRIBUTION CHANNEL • So if you are a winery, or a brewery, or a beverage manufacturer hiring a distributor, outline precisely what you expect and set up a time table for regular communication. • You might want to talk to your distributor once month on the phone and once a week by email. Make a on-site visit once every quarter as well. Whatever the cadence, make sure the distributor is in agreement with your plan. Beveragetradenetwork.com
- 4. MONITORING YOUR WINE DISTRIBUTION CHANNEL Beveragetradenetwork.com • "The more professional distributors are going to be very accustomed to that way of working, particularly if there are high expectations for the product line. They are going to expect manufacturer to be involved. In fact, they will want you the manufacturer to be involved. • "If you don’t train your distributor on how to sell your products, you will sell it only once". "You have to help the distributor make a market"
- 5. MONITORING YOUR WINE DISTRIBUTION CHANNEL • "If you don’t train your distributor on how to sell your products, you will sell it only once". "You have to help the distributor make a market". Beveragetradenetwork.com
- 6. MONITORING YOUR WINE DISTRIBUTION CHANNEL Beveragetradenetwork.com The monitoring process should be a matter of routing. Document your goals, then follow them regularly to make sure you are meeting them. Regular monitoring with distributors helps the manufacturer's stay close to their product and the real market. The objections that the distributor faces helps the manufacturer gauge on where they stand and how they can improve if needed.
- 7. MONITORING YOUR WINE DISTRIBUTION CHANNEL Beveragetradenetwork.com • You have to put your company in the power position. • For you to be in the power position, you have to have something to offer this distribution company. Something that the dozens of other beverage companies aren’t able to offer them. • **Important Note: None of this will work if you have not identified a niche of resellers and distributors to work with. If you’re still trying to call everyone and be everything, you will likely fail. Choose the companies you wish to work with now, before it is too late, and focus only on them.
- 8. MONITORING YOUR WINE DISTRIBUTION CHANNEL Beveragetradenetwork.com • You have to determine what would make a distributor want to carry your product over someone else’s, remembering that they primarily care about 3 things: • That your product will sell. • That carrying your product will give them a competitive advantage. • That your company isn’t going to dissolve or go bankrupt this year.
- 9. MONITORING YOUR WINE DISTRIBUTION CHANNEL Beveragetradenetwork.com • In other words, they want to know that they can make money off of you. • Did the sales dip because of distributor? or because a manufacturer could not help fix the problem distributor was facing? or because the product itself was not cutting it? It could be lot of things beyond just the distributor not working behind your porduct. The feedback loop needs to be generated through the distributor monitoring process. • Absent monitoring, distributor is likely to stop pushing your product, leaving it to fester in the marketplace - a manufacturer's worst nightmare.
- 10. BeverageTradeNetwork.com is the first choice of platform to source brands for wine, beer and other beverage buyers, importers, distributors and companies in the beverage industry. Get your products listed today and start selling. BeverageTradeNetwork.com empowers you to market your products effectively to interested buyers. You can start posting your products today for free and list as many products as you want! Start promoting your brands today! Post Your Wines Now Beveragetradenetwork.com