2. * WHO YOU ARE
· est. 2007
· revolutionary sleep system
— sheets, pillows, sleepwear, etc
· unique fabric
— athletic performance wear
3. * WHAT YOU HAVE
a quality product
backed by science, loved by users
“
“
“
The first night I slept on my new
Sheex sheets, I slept through
the night without waking up.
I just sleep so well, they should
be called dream sheets. I brag
to others about these sheets.
Incredibly comfortable, and
really help if you tend to
perspire. Holding up well wash
after wash. I will never go back
to cotton sheets.
bedbathandbeyond.com
4. * CHALLENGES
new product
what is sheex?
saturated category
why pay for sheex over regular sheets?
unclear brand messaging
is this athletic wear? is this lingerie?