Alignment of the New Orleans Citywide Master Plan and the BioDistrict
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Dave Dixon, Principal at Goody Clancy speaks about the connection between BioDistrict Master Plan and the Citywide
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Alignment of the New Orleans Citywide Master Plan and the BioDistrict
- 1. David Dixon FAIA Goody Clancy October 23, 2012
- 2. Agenda • Master Plan • Forces shaping innovation – Where are the workers? – “Demographics are destiny” – Rising cost of energy – Changing face of innovation • Case study: Kendall Square Kendall Square, 1964
- 3. Diversify New Orleans’ economy • Support the new economic development partnership’s ability to retain, nurture, and attract jobs and investment • Focus on maintaining base industries (port, tourism) • …fostering emerging industries (film, digital media, life science) • …and growing new industries (green, entrepreneurial) • Increase support for culturally- based industries
- 4. Support economic engines • Nurture New Orleans strong tradition of small businesses, neighborhood-based entrepreneurship, and creative skills • Sustain the downtown’s transition into a lively 24/7 civic heart that helps the entire region attract, retain, and grow jobs and investment • Provide city leadership for the medical district and other emerging development corridors
- 5. Insure that everyone participates… and contributes… to growth • A skilled and educated workforce is essential to growth • …everyone needs to share the benefits to make the tough decisions that unlock growth • Equity is about… • Jobs • Small businesses • Neighborhoods • Rebuilding • The environment
- 6. Economic development leadership can create jobs
- 7. … and “refill” New Orleans Population projection chart
- 8. WHERE ARE THE WORKERS? Transition to a talent-based economy % of total US JOBS 2000-2020 (millions) 60% 40% % of jobs requiring a college degree % workforce with a 20 % college degree 2000 2010 2020
- 9. Education
- 10. Walk to win…scarce knowledge workers pursue lifestyles, not jobs Residential Architecture Reinvention in the age of walk score David Dixon FAIA, Goody Clancy October 18 ,2012
- 11. Preferred lifestyles are increasingly urban Residential Architecture Reinvention in the age of walk score David Dixon FAIA, Goody Clancy October 18 ,2012
- 12. …and they are voting with their feet Residential Architecture Reinvention in the age of walk score David Dixon FAIA, Goody Clancy October 18 ,2012
- 13. “DEMOGRAPHICS ARE DESTINY” US population growth 1960-2030 $25M 20M Age >64 Net SELLERS of 15M single family houses 10M 5M Age 25-64 Net BUYERS of single family houses 1960 70 80 90 2000 10 20 30
- 14. Who is the housing market to 2030? • Married couple with children–less than 25% of households. • Traditional (one-worker) family–less than 20% of households. • Singles and couples make up 62%+ of households. • Non-family households outnumber traditional families in the suburbs.
- 15. Household size
- 16. What will the housing market look like to 2030? 2008 52% 2008-2030 Existing housing Multifamily Housing demand supply 42% Single family 27% Multifamily 18% Single family
- 17. How does it look today…? • Diverse housing stock • Arterial corridors • New Downtowns
- 18. THE RISING COST OF ENERGY Competing in a global market 4% 19%
- 19. The cost of auto-dependency is becoming unsustainable Total US household expenditures on food and gas 2003-2012 $80B +375% 70B 60B +100% 50B Spent on food 40B 30B 20B Spent on gas 10B 2003 2012 Residential Architecture Reinvention in the age of walk score David Dixon FAIA, Goody Clancy October 18 ,2012
- 20. Auto-dependence is becoming too expensive Residential Architecture Reinvention in the age of walk score David Dixon FAIA, Goody Clancy October 18 ,2012
- 21. If you are young, driving is not cool… -20%
- 22. CHANGING FACE OF Research Triangle (NC) projections: INNOVATION • Life sciences likely to represent half or less of new tenants over the next decade • IT, materials technology, environmental sciences likely to represent roughly one- third • Scientific associations, finance, services likely to represent the balance • Small companies and start-ups matter more
- 23. Innovation centers need more diverse, flexible buildings Smaller floors for start- Larger floors for Mix of floors maximizes ups, legal, finance, etc. collaborative research flexibility
- 24. Proximity matters…mature companies seek 40-80k SF floorplates…and proximity to other innovators Alexandria REIT development at Kendall Square links buildings to create large floorplates
- 25. CASE STUDY: Kendall Square
- 26. 1980s-2000s: a more mixed-use district replace
- 27. 2012–2030: a thriving innovation community replace
- 28. 2012–2030: a thriving innovation community replace
- 29. Core ingredients for an innovation community
- 30. Kendall Square vision: shaped around people • An enhanced commitment to community, livability, and sustainability will define Kendall Square’s next chapter • A newly dynamic public realm will connect diverse choices for living, working, learning and playing • A spirit of partnership with MIT, the city and the surrounding neighborhoods will nurture an ever of shared benefit
- 31. Better physical and social connections • Parks/public spaces (maintenance and programming) • Workforce-readiness programs and education • Housing for middle income families • Expanded transportation alternatives and demand management
- 32. 18M Balanced growth: 2012-2025 73% 13.5M 82% 12M 83% 10.4M 85% 25% 16% 17% 14% EXISTING EXISTING EXISTING EXISTING + PIPELINE +PIPELINE +PIPELINE COMMERCIAL + ALLOWABLE + ALLOWABLE RETAIL + POTENTIAL NEW PROJECTS HOUSING
- 33. …a green bridge from East Cambridge to Kendall “Square”
- 34. Key tasks: 1. Create a square for Kendall Square • Double “retail” SF • New generation of cafés, music, arts • 1,500 to 2,000 new housing units within a 5-minute walk
- 35. Focus growth within a 5-10 minute walk
- 36. …and density within a 5-minute walk
- 37. Concentrate retail, music, arts…
- 38. 2. Create a hierarchy of public spaces that support interaction…and reflection Higher resolution
- 39. Integrate “green” and “red” networks
- 40. 3. Accommodate growing diversity of innovation • Life sciences likely to represent half or Research Triangle (NC) projections: less of new tenants over the next decade • IT, materials technology, environmental sciences likely to represent roughly one- third • Scientific associations, finance, services likely to represent the balance • Sharp shift from last 20 years’ pattern in Kendall and most innovation districts
- 41. Including more flexible buildings Smaller floors for start- Larger floors for Mix of floors maximizes ups, legal, finance, etc. collaborative research flexibility
- 42. 4. Resolve potential contradictions…e.g. large floorplates and lively character Upper level connections: • Distinguish from building volume with setbacks, transparency • Public connections remain at street level Alexandria REIT development