Makeapush

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James May

ADV 420

Negócios

Big Idea
• Focus on Pistons making a push toward the
playoffs
• Fans need to do their part in helping the
Pistons on their journey
• This campaign will have fans thinking and
knowing that they can make a difference in
the Piston’s Win/Loss column.

Key Performance Indicators
• Timeline
• Expected Goal
• Measurement

Blog
• Highlight every player on the team
• Cover the match up of that nights game
• Include a link to purchase tickets

Google Adwords
Pistons Tickets Make the push
Affordable NBA tickets Detroit basketball
Pistons playoff hunt

Budget
• 4 Week Campaign
• Including a blog, three social media platforms,
Google Adwords, Online profiles formatting,
and inbound marketing
• Total Investment of $9,250

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Makeapush

1. #makeapush Detroit Pistons Digital Strategy James May ADV 420

2. Big Idea • Focus on Pistons making a push toward the playoffs • Fans need to do their part in helping the Pistons on their journey • This campaign will have fans thinking and knowing that they can make a difference in the Piston’s Win/Loss column.

3. Key Performance Indicators • Timeline • Expected Goal • Measurement

4. Campaign Strategy Blog + Social Media + Google Adwords + Online Profile + Inbound Marketing Success!

5. Blog • Highlight every player on the team • Cover the match up of that nights game • Include a link to purchase tickets

6. Social Media #makethepush

7. Google Adwords Pistons Tickets Make the push Affordable NBA tickets Detroit basketball Pistons playoff hunt

8. Online Profile • Blog, Social Media, and website with exact same format #makeapush

9. Inbound Marketing

10. Budget • 4 Week Campaign • Including a blog, three social media platforms, Google Adwords, Online profiles formatting, and inbound marketing • Total Investment of $9,250

Notas do Editor

This will cause for recognition over all platforms for the same campaign
Mention why there is no SEO/PPC

Makeapush

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Notas do Editor