James Mason

Worcester, United Kingdom United Kingdom

Subscription Marketing Manager

Writing / Publishing

Mr responsibilities include: • Planning and creating email, advertising and DM campaigns • Developing the company’s marketing plan, alongside the Managing Director • Working with designers, printers, mailing houses, public relations companies and outside marketing agencies to deliver cost-effective promotional campaigns • Assisting in the launch campaigns for new products – including desk research, segmentation, copywriting, creation of design briefs and campaign analysis • Analysing marketing metrics, including response rates, acquisition and attrition rates, and ROI • Managing an intern, including setting targets and measuring output in line with the company’s marketi...