The document discusses China's large and growing smartphone and mobile gaming markets. It notes that China surpassed the US in 2014 to become the world's largest smartphone market, with over 800 million smartphones used in China. The document then outlines some of the challenges Western developers face in China, such as difficulties with discovery, distribution, payments and networks. It introduces Yodo1 as a platform that can help simplify the China market for Western developers by providing services in areas like cultural localization, IP protection, distribution, monetization, co-production opportunities and games as a service.

1. Confiden'al.
©
YODO1.
All
rights
reserved.
®

2. Confiden'al.
©
YODO1.
All
rights
reserved.
China,
the
Biggest
Smartphone
Market
China
Smartphone
Market:
Over
800M
within
2014
China
Now
The
World’s
Largest
Smartphone
Market
China
Mobile
Gaming
Revenues
Up
100%
in
2014
Chinese
Mobile
Gaming
Revenue
Reaches
$1.8B
in
2013

3. Confiden'al.
©
YODO1.
All
rights
reserved.
Why
China
is
Difficult
For
Western
Developers
DISCOVERY
DISTRIBUTION
PAYMENT
AD
NETWORKS
SOCIAL
NETWORKS
CREDIT
AND
GIFT
CARDS

4. Confiden'al.
©
YODO1.
All
rights
reserved.
Why
China
is
Difficult
For
Western
Developers
DISCOVERY
DISTRIBUTION
PAYMENT
AD
NETWORKS
SOCIAL
NETWORKS
AD
NETWORKS
Welcome
to
China!!!

5. Confiden'al.
©
YODO1.
All
rights
reserved.
Yodo1
PlaXorm
–
China
Simplified
Welcome
to
China!!!

6. Confiden'al.
©
YODO1.
All
rights
reserved.
Deep
Culturalizaon
IP
Protec'on
Ad
Networks
MMO
Games
Opera'on
Distribu'on
&
Mone'za'on
Co-­‐Produc'on
Games
as-­‐a-­‐service
PlaRorm
570M
users
750M
users
420M
users
500M
users
Deep
Culturalizaon,
Not
Just
Translaon
From
Western
Hit
Titles
To
Chinese
Hit
Titles
Alpha
Zero:
Re-­‐wrote
storyline
+
voice
over
Integraon
with
China
SNS
Reaching
One
Billion+
Chinese
SNS
users

7. Confiden'al.
©
YODO1.
All
rights
reserved.
Deep
Culturaliza'on
IP
Protec'on
Ad
Networks
MMO
Games
Opera'on
Distribu'on
&
Mone'za'on
Games
as-­‐a-­‐service
PlaRorm
Co-­‐Producon
Co-­‐Producon
to
Sustain
Growth
and
Revenue
New
Content
Creaon
Sustaining
and
Culturalized
Co-­‐Produc'ons
Hero
Academy:
Brand
new
story
mode
about
a
young
man
becoming
a
warrior.
We
designed
and
animated
a
China-­‐original
“Shaolin”
team
–
now
adopted
as
part
of
Hero
Academy’s
global
version!
Ski
Sarari:
Incorporated
new
Chinese-­‐
themed
music,
characters,
obstacles,
and
IAPs
(gear
and
ouRits)

8. Confiden'al.
©
YODO1.
All
rights
reserved.
Protecng
Your
IP
Protec'ng
your
games’
Intellectual
Property
in
ChinaDeep
Culturaliza'on
IP
Protecon
Ad
Networks
MMO
Games
Opera'on
Distribu'on
&
Mone'za'on
Co-­‐Produc'on
Games
as-­‐a-­‐service
PlaRorm
Yodo1’s
Dedicated
IP
Protecon
Team

9. Confiden'al.
©
YODO1.
All
rights
reserved.
Turnkey
MMO
Games
Operaon
Local
cloud
infrastructure
Dedicated
community
and
event
management
team
24-­‐hour
customer
service
Simultaneous
launch
on
mulple
MMO
plaXorms
Deep
Culturaliza'on
IP
Protec'on
Ad
Networks
MMO
Games
Operaon
Distribu'on
&
Mone'za'on
Co-­‐Produc'on
Games
as-­‐a-­‐service
PlaRorm
Event
Rewards
Choosing
an
opponent
PVP
Results

10. Confiden'al.
©
YODO1.
All
rights
reserved.
Distribute
Through
the
Broadest
China
Partner
Network
Deep
Culturaliza'on
IP
Protec'on
Ad
Networks
MMO
Games
Opera'on
Distribuon
&
Monezaon
Co-­‐Produc'on
Games
as-­‐a-­‐service
PlaRorm
Top
Publisher
with
China’s
“BIG
3”
mobile
carriers
400
android
app
stores
channel
networks
30+
Ad
networks
Handset
manufacturer
partnerships

11. Confiden'al.
©
YODO1.
All
rights
reserved.
Increase
Retenon
Rates
Average
7
Day
Retenon
Rate
Kryptanium:
the
Most
Powerful
Games-­‐as-­‐a-­‐Service
PlaXorm
Instantly
Add
In-­‐Game
Community
+
Social
Virality
+
Cross
Promo'ons
Deep
Culturaliza'on
IP
Protec'on
Ad
Networks
MMO
Games
Opera'on
Distribu'on
&
Mone'za'on
Co-­‐Produc'on
Games
as-­‐a-­‐service
PlaXorm
Home
page
displaying
most
popular
discussions
about
your
game
12.78%
25.03%
The
Most
Powerful
Games-­‐as-­‐a-­‐Service
PlaRorm
Discuss
gameplay
and
tac'cs
Share
screenshots
and
achievements
Find
friends
and
other
players

12. Confiden'al.
©
YODO1.
All
rights
reserved.
Maximizing
Ad
Revenue
in
China
Federa'ng
over
30
Chinese
Ad
Networks
in
1
SDK
Enhance
Revenue
with
well-­‐designed
ad
injec'on
without
impac'ng
gameplay
Mone'zing
a
broader
demographic
by
using
offer
walls
Enable
users
to
turn
off
ads
when
virtual
currency
above
a
certain
$
is
purchased
Deep
Culturaliza'on
IP
Protec'on
Ad
Networks
MMO
Games
Opera'on
Distribu'on
&
Mone'za'on
Co-­‐Produc'on
Games
as-­‐a-­‐service
PlaRorm

13. Confiden'al.
©
YODO1.
All
rights
reserved.
The
Fastest
Growing
Mobile
Publisher
in
China
160M+
Total
Users
10M+
Monthly
New
Users
Published
more
than
50
games
in
China!
July
2014

14. Confiden'al.
©
YODO1.
All
rights
reserved.
The
Most
featured
Mobile
Publisher
on
Apple
App
Store
in
China
Over
50
Home
Page
App
Store
Features
in
past
12
months

15. Confiden'al.
©
YODO1.
All
rights
reserved.
The
Most
featured
Mobile
Publisher
on
Android
in
China
Cut
the
Rope
2:
Over
100
Features
Across
All
Major
China
Android
App
Stores

16. Confiden'al.
©
YODO1.
All
rights
reserved.
$14,500/Day
More
Yodo1
Produced
Content
210X
And
s'll
growing
$4,200/Day
Yodo1
Produced
Chinese
Content
60X
$1,351/Day
Chinese
Edion
20X
$69/Day
Internaonal
Version
80,000,000
Total
Users
Case
Study
–
Yodo1’s
impact
on
China
monezaon
35,000
TOTAL
DOWNLOADS

17. Confiden'al.
©
YODO1.
All
rights
reserved.
Our
Developer
Partners

18. Confidential. © RTM Asia. All rights reserved. 18
The
Force
Mul'plier
for
Mobile
Gaming

19. Confidential. © RTM Asia. All rights reserved. 19
Kryptanium
is
a
“FORCE
MULTIPLIER”
for
Mobile
Gaming
The Four
Key Performance
Factors
for Mobile Gaming

20. Confidential. © RTM Asia. All rights reserved. 20
MULTIPLY
“Retenon”
and
“Gamer
Interacon”
Instant In-Game Community Share Screenshots
and Achievements
Ask Questions
Get Updates
Find Other Players
Share Tactics & Tips

21. Confidential. © RTM Asia. All rights reserved. 21
Invite Friends from SNS
MULTIPLY
“Gamer
Interacon”
Even
More…
Turning Single-Player Games to
Multiplayer Games
Social Gifting
Request Friends for Help
Compete with Friends

22. Confidential. © RTM Asia. All rights reserved. 22
MULTIPLY
“Virality
&
Distribuon”
Creating a Foundation for a Specialized Social Network for Gamers Only
So that every Kryptanium-Enabled
Game Becomes a Distribution Channel

23. Confidential. © RTM Asia. All rights reserved. 23
MULTIPLY
“Monezaon”
In-Game Promotions Push Notifications
Live Events &
Tournaments
Create and Manage Live Events to Drive In-App Purchases

24. Confiden'al.
©
YODO1.
All
rights
reserved.
• Co-­‐founder
of
an
US$80m
listed
venture
fund
in
2000
• Co-­‐founder
of
Asia
Market
Accelerator
that
has
helped
60+
US
tech
companies
expand
into
Asia
• Technology
Leadership
Roles
in
Microson
&
Brocade
• Passionate
gamer
for
over
25
years
Blue
Chip
Mul-­‐Naonal
Execuve
Team
Henry
Fong
CEO
• Published
more
than
200
well-­‐known
mobile
games,
including
Ages
of
empire,
Terminator,
Rambo,
Dragon
World,
etc.
• As
the
co-­‐founder
of
Gametowin,
Sun
Ke
has
developed
and
published
20
original
ARPG
games
and
online
games.
• Abundant
experiences
on
both
channel
distribu'on
and
game
development.
• A
game
industry
veteran
since
1995,
Jung
was
in
Product
Management
and
Sr.
Produc'on
roles
at
industry
leaders,
Ac'vision,
Walt
Disney,
and
Electronic
Arts.
• He
subsequently
co-­‐founded
pioneering
game
rental
company
GameFly,
where
he
was
VP
of
Content,
and
was
most
recently
co-­‐
founder
and
CEO
of
mobile
game
developer
Red
Rocket
Games
Jung
Suh
VP
Global
Publishing
Sun
Ke
VP,
China
BD
Global
Track
Record
Serial
Entrepreneur
and
Consultant
to
Over
60
US
Tech
Start-­‐ups
Mul'-­‐discipline
track
record
from
technology,
product
design,
opera'ons
and
exec
management
Korea
&
Western
Markets
Global
Gaming
Industry
Veteran
of
Western
and
Korean
Gaming
Markets
Founder
of
Gamefly
and
RedRocket
Games
China
Gaming
Market
China
Mobile
Gaming
Industry
Marke'ng
and
BD
Veteran
Product
Manager
at
Infusio
and
Founder/COO
at
Game2win

25. Confiden'al.
©
YODO1.
All
rights
reserved.
Blue
Chip
Mul-­‐Naonal
Execuve
Team
• Product
strategy
and
usability
expert
• Co-­‐Founder
and
head
of
product
development
of
HighGear
Media
• Veteran
in
branding
and
marke'ng
for
gaming
companies
Spencer
Liu
Chief
Product
Officer
• Founding
member
and
GM
of
Shouji
Mobile
Entertainment
• Managed
mobile
games
development
for
over
200
mobile
games
for
top
gaming
companies
including
EA,
PopCap,
Konami,
THQ,
Sony,
Namco
Bandai
and
Tencent
• Leader
in
tes'ng
and
cross-­‐plaRorm
por'ng
Chen
Shuo
Director,
Mobile
Development
• Award-­‐winning
experience
in
digital
film
postproduc'on
and
computer-­‐
generated
anima'on.
• Selected
as
the
top-­‐10
film
produc'on
teams
in
China
• Top
25
most
influen'al
anima'on
teams
in
Asia
Will
Chung
VP,
Crea've
World
Class
Product
Design
Interna'onal
Product
Design
and
Usability
Guru
Lead
CNET.com’s
Asia
expansion
and
crea'ng
of
Lara
Cron
brand
franchise
Localizaon
Expert
Mobile
Game
Development
and
Localiza'on
Specialist
Ex-­‐Disney
Mobile
and
General
Manager
of
Shouji
Mobile
World
Class
Creave
Talent
Award
Winning
Crea've
Director
in
3D
Crea've
Produc'on
&
Anima'on
Anima'on
and
Post
Produc'on
Credits
in
over
40
CG
produc'ons

26. Confiden'al.
©
YODO1.
All
rights
reserved.
• Billy
brings
15
years
of
experiences
in
opera'ons
management,
research
innova'on
and
marke'ng
promo'on.
• Billy
has
founded
and
launched
The
Interna'onal
Federa'on
of
Crea'vity
and
Technology
(IFOCAT),
Hong
Kong
Youth
Synergy
(HKYS),
Hong
Kong
Chongqing
Chamber
of
Commerce
(HCCC).
Blue
Chip
Mul-­‐Naonal
Execuve
Team
Billy
Tang
COO
• Generated
over
US
$2.0
Billion
in
revenue
for
tech
companies
in
Asia
Pacific
• Established
over
175
distribu'on
partnerships
• Closed
over
80
OEM
contracts
with
a
minimum
value
of
$1M
USD
• Author
of
top-­‐selling
Japanese
business
book
James
LaLonde
Head
of
Interna'onal
Business
• Microson
Greater
China
Technology
Director
• 16
years
of
hands
on
design,
development
and
architecture
experience
• Key
architect
in
the
AMS3
trading
system
for
the
Hong
Kong
Stock
Exchange
and
HSBC
ban’s
retail
system
Marcus
Chan
CTO
Japan
&
Global
Track
Record
Japan
Market
Expert,
Global
Business
Execu've
and
Author
of
Best
Selling
Japanese
Business
Book
Closed
over
$2
Billion
in
Deals
for
Tech
Companies
in
Asia
Pac
Proven
Start-­‐Up
Mgmt
Track
Record
Serial
Entrepreneur
and
Technologist,
Founder/COO
of
Bio-­‐metric
Scanning
Sonware
Company
Titanium
Tech
Grew
Titanium
to
US
OTC
lis'ng
and
exit
World-­‐Class
Technologist
Technical
Director
for
Microson
Greater
China
and
and
Key
Architect
in
HKSE
AMS3,
HSBC
Retail
Banking
and
HKJC
Bevng
Systems.
One
of
a
few
individuals
promoted
to
the
rank
of
Architectural
Consultant
at
Microson

27. Confiden'al.
©
YODO1.
All
rights
reserved.
Thank
you.