You might be surprised how far the field of data analytics has progressed in just five years. AllAnalytics.com takes a look back.

1. Half a Decade
and Giant Leaps
for Analytics
Half a Decade
and Giant Leaps
for Analytics
How Analytics
Changed in
Five Years
How Analytics
Changed in
Five Years
Big data and analytics
have undergone dramatic growth
and evolution just in the five years that
All Analytics has been documenting the changes.
Industry thought leaders and
vendors strive to explain that
new thing called "big data."
IDC projects big data technology will generate
Even Bigger Big Data
The greatest development in analytics
in the past five years?
Then and Now
Four Keys to Help Your Analytics
Team Succeed
The Technologies Advance
IoT transforms whole industries and makes
big data even bigger
Information is just as important,
if not more important than information
technology
for a
2011
2015
$48.6Bby 2019
23.1%
CAGR
Source: IDC
Source: SAS and Kellogg School of Management, Understanding the Mobile Consumer,
Realizing the Opportunities with Analytics
Source: Gartner
Source: TDWI: Four Use Cases Show Real-World Impact of IoT
The size of the global big data hardware, software, and services market in 2011
new things are being connected using IoT concepts
every day.
The same big data market in 2017
$50.1 billion
$7.3 billion
Source: Wikibon
Source: MIT Sloan Management Review, Beyond the Hype: The Hard Work Behind
Analytics Success
"Realization that analytics is needed
everywhere and that there are huge
gaps that need filling every-where:
talent, technologies, tools."
— Kirk Borne, Principal Data Scientist
at Booz Allen Hamilton.
“Information is the oil of the 21st century.
Enterprises are generating an
unprecedented amount of information
of enormous variety and complexity.
The need to leverage this data for greater
business value is leading to a change in
data management strategies known
as ‘big data.’ ”
"Thecommoditizationofplatformsthatallowanalyticstobeusedby
anyone.Cloudplatforms,suchasAWS,Azure,andotherswith
pay-as-you-consume,elasticservicesthathaveaconsumer-friendly
UI,havechangedthegameinanalytics.Theyprovidegreat
opportunitiesforalltousedatatobenefittheirbusinessandsociety."
• Establish career advancement goals.
• Make continuous training a priority.
• Develop an incentive program
• Create liaisons between IT
and the business.
The greatest development in analytics in the past
five years?
— November 2011
— Experts echo those same thoughts today
From founding All Analytics Editor Beth Schultz's second blog, June 28, 2011
Principle No. 1
in Gartner's New CIO Manifesto
Earliesttalkofdatalakes
AnalyticsandBIwereoften
usedinterchangeably
Transactionaldataruled
Datavisualizationwas"promising"
Predictiveanalyticsinactionwas
theexception
2011:Analyticsgrowsasasource
ofcompetitiveadvantage.
Datalakesarereal,noteverywhere
butnotrare
Westrivetoknowandsupport
customersinanomnichannelworld
Unstructureddataextendsourviewfar
pasttransactionalboundaries
Greatvisualizationsletdatatellastory
Prescriptiveanalyticsisthebrassring
2016:Analyticsareusedby
organizationstostaycompetitive..
201620112011
– Robert Plant, department vice chair,
business technology, University of Miami.
Most people were still trying to
figure out how to pronounce
Hadoop and understand what it was.
2011
Yahoo, where Hadoop first spread
its roots, had 600 petabytes of data
spread among 40,000 Hadoop nodes.
•Atwin-engineBoeing737aircraft produces333GBofdataper
minuteperengine.Foraflightfrom LosAngelestoNewYork,
thataircraftwillgenerateroughly200TBofdata.
•Intheoilandgasindustry,an IndustrialInternetofThings-
readydrillingrigproduces 7–8TBofoperationaldataperday.
•IntheU.S.,connectedautomobiles alreadygenerateover
1petabyte(PB) ofoperationaldataperday.For context,1PB
equals1millionGB. Thatworksouttoabout62,50016GB
iPhones.
2015
$5.5
million
Five years ago mobile analytics were little
more than monthly counts of phone apps. Today,
pioneering retailers use
web activity, phone apps,
and in-store beacons to
gain a single, omnichannel
view of customer activity,
and more than ¾ of
consumers actively use
mobile devices in interacting with businesses
(including showrooming)
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