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Md.Jamal Hossain
4th
floor,Martin’sbuilding,oldthanaroad,
NorthBadda, Dhaka
Contact: 01719-378895, 01911937995.
E-mail:jhossain26@gmail.com
Career Summary:
Creative, innovative and insightful brand personnel, with a demonstrated proven more than six years of
successful resultsinplanningandexecutingbrandstrategyincustomer-focusedmarket.
 Create BrandStrategies
 SalesandTrendAnalysis
 Forecasting
 Competitive Analysis
 PricingandPromotionDevelopment
 Brand DevelopmentPresentations&social mediamanagement.
 ConsumerInsightDevelopment&productdevelopment.
 CompanyImage Marketing
 CompanyPositioning
 MarketingCampaigns
PROFESSIONAL WORKEXPERIENCE:
Senior Executive, Marketing & Brand Management
Building technology & ideas ltd (bti) & bti retail ltd. (Home n Décor)
October,2013 to present
Major Responsibilities:
 Brand communicationandpromotional planningforbti &bti retail ltd(Home nDécor).
 Corporate marketingPlanning,organizingandexecutingall programs.
 Create programsthatdrive brandloyalty,brandequityandbrandvisibilityincrease.
 Retail brandplanning&marketingstrategymaking&implementationintime totime.
 Improve forecast performance of business through thorough understanding of underlying
demandassumptions.
 Planning of project merchandising & process development. Example: implement new design
projectboard& newdesignfence forbti (buildingtechnology&ideasltd).
 Preparing,monitoringandcontrollingthe monthly,yearlymarketingpromotional budget.
 Conduct market research to assess competition, explore new product opportunities & improving
of existingproducers.
 Media buying and making press ad schudule, offset print handling like brochure , leaflet , diary
etc.
 Event planning with theme development as well creative stretegies and event execution with
properchannel.
 Preparingworkplanof large campaignthroughATL,BTL & TTL activities.
 Acting as the bridge between the company and different agencies & vendor to ensure brand
communicationandmaintainingstrategicpartnershipwithdifferentsuppliers.
 Keepingthe companywebsite andface bookpage updatedwithrequiredinfoandcontent.
 Analyzingandgeneratingmonthlyreportof salesonleadsource andcost.
 WorkingcloselywithSales&CustomerService teamincludingstakeholderwithinthe industry.
 Implementing and evaluating approved consumer communication plan according to internal
processesorrequirements.
 Projects:
1. bti winterfair,pithautshob,projectfair,
2. bti customerclubestablished.regularupgradationwork,eventplanningandexecution.
3. bti internationalgolf tournament2013 and 2016 withpressconference.
4. bti retail ltdlaunchingprogramwhichbrandname ishome ndecorin 2014.
5. bti Standardcollectioninaugurationprogramwithpressconference.
6. bti corporate summit2015.
7. Coordination with other corporate to make promotion plan jointly like: press ad with BSRM
and bti as well projectpromotionprogramwithlafarge surmacement.
Senior Executive-Marketing & Communications
Step Media Limited
June,2011 to September,2013
Major Responsibilities:
 Handled clients in their creative and marketing strategy development (International Beverage
Private Limited) Coca cola, Banglalink, Rupchada brand (Bangladesh Edible oil Ltd), Abul Khair
Group,Nestle, BanglaAcademy Book fair. etc.
 Brand planning & implementation with effective communication, advertising, promotional
planning,mediaplanningandPRcommunicationsforassignedclients
 Planning, Executing and Monitoring all affairs with print medias, electronic medias, & outdoor
medias
 Contributingincreativedevelopmentswithvariousideasforthe assignedbrands.
 Acting as the bridge between existing clients and agency by meeting and liaising with them to
discuss and identify their advertising requirements, also striving for new clients enlistment with
the agency
 Supervising and assisting in the execution of all external events and activations for several brands,
some are as follows:
 Planning & assist for organizing Bangla Academy book fair which is renowned book fair in south
Asia.
 Assistedinthe executionof the album“JAGORONERGAAN-4”forbanglalink.
 Helpto organize the programof Armforcesdayunderthe bannerof Defense ministry.
Assisttoorganized“BATEXPO”fair
Junior Officer
IDLC Finance Ltd
April,2010 to February,2011
Major Responsibilities:
 Productdevelopment,Creditverification,MonitoringClient,marketPromotionalwork,
 Searchingnewprospective businessareaforfinancing&ensure bestservice tothe Clients
 Product development, thinking new idea & implement properly for developing market share in
respective area.Increase company’sportfolioinSMEsector.
ACADEMIC QUALIFICATION:
Masters of BusinessAdministration (MBA), Marketing
PassingYear:2013
Universityof Science &TechnologyChittagong.
CGPA- 3.55 on a scale of 4.00
Masters of BusinessStudies (MBS), Management
Passingyear:2008
Govt. Commerce College,Chittagong.UnderNational University.
Result:Secondclass
Bachelor of Commerce (Hon’s),Management
Passingyear:2007
Govt. Commerce College,Chittagong.UnderNational University.
Result:SecondClass
Higher SecondaryCertificate (HSC)
Passingyear:2003
Govt. Commerce College,Chittagong
Group: BusinessStudies
Result:GPA 3.30 out of 5.00
Secondary School Certificate (SSC)
Passingyear:2001
PathantulyKhanShahebAbdul HakimHighSchool,Chittagong
Group: BusinessStudies
Result:GPA 4.25 out of 5.00
TRAINING:
Professional development program on “How to apply for SME Loan” organized by IFC (International Fina
nce Corporation)
Other Experiences:
I have prepared some reports and term papers and innumerable presentation as well some social work o
n my course purpose andduringmyservice period:
 Developworkprocedure&implementationatStepMediaLtd.
 Attendvaccinationprogramof POLIO
 Performed as a Sub-editor & editor of a yearly magazine named PROBAL respectably year of 2007
& 2008.
Interests: Football,cricket,Traveling,ReadingBooks,WatchingMovies,Internetbrowsingetc
Language Competency:
Bangla- MotherTongue
English- Fluentbothinspeakingandwriting
Computer Skills: MS Word,MS Excel,MS Access,MS Powerpointpresentation,internetBrowsing
Personal Details:
Father’sName Md. Abdul Mannan
Mother’sName AmenaBegum
Date of Birth 20th
June,1986
Religion Islam(Sunni)
Marital Status Married
Nationality Bangladeshi bybirth
Reference:
Ashique UnNabi Farah Sharookh Raza
COO (Chief OperatingOfficer) Consultant,MarketingandBrand
Rancon AutosLimited EnergypacGroup
Mobile:01969-191919 Mobile:01715-032044
(Md. Jamal Hossain)

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jamal. CV

  • 1. Md.Jamal Hossain 4th floor,Martin’sbuilding,oldthanaroad, NorthBadda, Dhaka Contact: 01719-378895, 01911937995. E-mail:jhossain26@gmail.com Career Summary: Creative, innovative and insightful brand personnel, with a demonstrated proven more than six years of successful resultsinplanningandexecutingbrandstrategyincustomer-focusedmarket.  Create BrandStrategies  SalesandTrendAnalysis  Forecasting  Competitive Analysis  PricingandPromotionDevelopment  Brand DevelopmentPresentations&social mediamanagement.  ConsumerInsightDevelopment&productdevelopment.  CompanyImage Marketing  CompanyPositioning  MarketingCampaigns PROFESSIONAL WORKEXPERIENCE: Senior Executive, Marketing & Brand Management Building technology & ideas ltd (bti) & bti retail ltd. (Home n Décor) October,2013 to present Major Responsibilities:  Brand communicationandpromotional planningforbti &bti retail ltd(Home nDécor).  Corporate marketingPlanning,organizingandexecutingall programs.  Create programsthatdrive brandloyalty,brandequityandbrandvisibilityincrease.  Retail brandplanning&marketingstrategymaking&implementationintime totime.  Improve forecast performance of business through thorough understanding of underlying demandassumptions.  Planning of project merchandising & process development. Example: implement new design projectboard& newdesignfence forbti (buildingtechnology&ideasltd).  Preparing,monitoringandcontrollingthe monthly,yearlymarketingpromotional budget.  Conduct market research to assess competition, explore new product opportunities & improving of existingproducers.  Media buying and making press ad schudule, offset print handling like brochure , leaflet , diary etc.  Event planning with theme development as well creative stretegies and event execution with properchannel.  Preparingworkplanof large campaignthroughATL,BTL & TTL activities.  Acting as the bridge between the company and different agencies & vendor to ensure brand communicationandmaintainingstrategicpartnershipwithdifferentsuppliers.  Keepingthe companywebsite andface bookpage updatedwithrequiredinfoandcontent.  Analyzingandgeneratingmonthlyreportof salesonleadsource andcost.  WorkingcloselywithSales&CustomerService teamincludingstakeholderwithinthe industry.  Implementing and evaluating approved consumer communication plan according to internal processesorrequirements.  Projects: 1. bti winterfair,pithautshob,projectfair, 2. bti customerclubestablished.regularupgradationwork,eventplanningandexecution. 3. bti internationalgolf tournament2013 and 2016 withpressconference.
  • 2. 4. bti retail ltdlaunchingprogramwhichbrandname ishome ndecorin 2014. 5. bti Standardcollectioninaugurationprogramwithpressconference. 6. bti corporate summit2015. 7. Coordination with other corporate to make promotion plan jointly like: press ad with BSRM and bti as well projectpromotionprogramwithlafarge surmacement. Senior Executive-Marketing & Communications Step Media Limited June,2011 to September,2013 Major Responsibilities:  Handled clients in their creative and marketing strategy development (International Beverage Private Limited) Coca cola, Banglalink, Rupchada brand (Bangladesh Edible oil Ltd), Abul Khair Group,Nestle, BanglaAcademy Book fair. etc.  Brand planning & implementation with effective communication, advertising, promotional planning,mediaplanningandPRcommunicationsforassignedclients  Planning, Executing and Monitoring all affairs with print medias, electronic medias, & outdoor medias  Contributingincreativedevelopmentswithvariousideasforthe assignedbrands.  Acting as the bridge between existing clients and agency by meeting and liaising with them to discuss and identify their advertising requirements, also striving for new clients enlistment with the agency  Supervising and assisting in the execution of all external events and activations for several brands, some are as follows:  Planning & assist for organizing Bangla Academy book fair which is renowned book fair in south Asia.  Assistedinthe executionof the album“JAGORONERGAAN-4”forbanglalink.  Helpto organize the programof Armforcesdayunderthe bannerof Defense ministry. Assisttoorganized“BATEXPO”fair Junior Officer IDLC Finance Ltd April,2010 to February,2011 Major Responsibilities:  Productdevelopment,Creditverification,MonitoringClient,marketPromotionalwork,  Searchingnewprospective businessareaforfinancing&ensure bestservice tothe Clients  Product development, thinking new idea & implement properly for developing market share in respective area.Increase company’sportfolioinSMEsector. ACADEMIC QUALIFICATION: Masters of BusinessAdministration (MBA), Marketing PassingYear:2013 Universityof Science &TechnologyChittagong. CGPA- 3.55 on a scale of 4.00 Masters of BusinessStudies (MBS), Management Passingyear:2008 Govt. Commerce College,Chittagong.UnderNational University. Result:Secondclass Bachelor of Commerce (Hon’s),Management Passingyear:2007 Govt. Commerce College,Chittagong.UnderNational University. Result:SecondClass
  • 3. Higher SecondaryCertificate (HSC) Passingyear:2003 Govt. Commerce College,Chittagong Group: BusinessStudies Result:GPA 3.30 out of 5.00 Secondary School Certificate (SSC) Passingyear:2001 PathantulyKhanShahebAbdul HakimHighSchool,Chittagong Group: BusinessStudies Result:GPA 4.25 out of 5.00 TRAINING: Professional development program on “How to apply for SME Loan” organized by IFC (International Fina nce Corporation) Other Experiences: I have prepared some reports and term papers and innumerable presentation as well some social work o n my course purpose andduringmyservice period:  Developworkprocedure&implementationatStepMediaLtd.  Attendvaccinationprogramof POLIO  Performed as a Sub-editor & editor of a yearly magazine named PROBAL respectably year of 2007 & 2008. Interests: Football,cricket,Traveling,ReadingBooks,WatchingMovies,Internetbrowsingetc Language Competency: Bangla- MotherTongue English- Fluentbothinspeakingandwriting Computer Skills: MS Word,MS Excel,MS Access,MS Powerpointpresentation,internetBrowsing Personal Details: Father’sName Md. Abdul Mannan Mother’sName AmenaBegum Date of Birth 20th June,1986 Religion Islam(Sunni) Marital Status Married Nationality Bangladeshi bybirth Reference: Ashique UnNabi Farah Sharookh Raza COO (Chief OperatingOfficer) Consultant,MarketingandBrand Rancon AutosLimited EnergypacGroup Mobile:01969-191919 Mobile:01715-032044 (Md. Jamal Hossain)