Week 3 presentation. Exploring Your Personal Brand

1. PERSONAL BRAND EXPLORATION
Jacob Witcher
Project & Portfolio I: Week 3
April 20, 2019

2. Jacob Witcher was born in Birmingham, Alabama,
but spent majority of his life growing up in
Oklahoma City, Oklahoma. He and his parents
moved around quite often as a child. Those
experiences helped mold Jacob and his ability to
adapt to change. Jacob has always had 3 main
passions in life: loving others, sports, and
entertainment. After over 10 years in the
entertainment business, Jacob made the decision
to take that next step and enroll in Full Sail
University where he’s focused on sports
marketing and media.
IDENTITY

3. PROFESSION
Potential Job Titles:
•Season Ticket Account Supervisor
•Marketing Coordinator
•Game Day Presentation & Events
Manager
Hero Archetype - Motivating others and
bringing out the best in others.
Outstanding leader. Represents the
processes of overcoming obstacles
to achieve specific goals for the
better good for the team.
Sports Marketing For Sport Organizations

4. • DEMOGRAPHICS: 75% Male, 25-60
years old, College Educated,
Located in the Jacksonville, FL area.
• PSYCHOGRAPHICS: Enjoys the sport
of golf, but most of all, enjoys
spreading their passion for golf so
that others can enjoy it as well.
• IDEAL AUDIENCE MEMBERS: Scott M.
Arnold, Director Of Golf (PGA),
Rick Schultz, Event Specialist &
Tournament Director (PGA),
Shannon Johnson, Chief
Operations Officer (PGA)
Recruiters & Hiring Managers at PGA
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2020)
•Land an entry-level marketing position at PGA.
‣ Show the love and passion for the sport by
connecting with professionals within the PGA
while exuding confidence in my innovating ideas.
Mid Term: (2025)
•Show leadership and head up a marketing campaign for
the PGA
‣ Ideally like to target it towards the youth and the
“next generation golfers”. Get them invested and
interested. Show them that it’s not just a boring
game.
Long Term: (2040)
•Partner with an app developer to further my marketing
campaign.
‣ Develop the app. Make it into a social media
interface where young people can share things
such as equipment, tips, fashion, etc.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Networking 87%
Adobe Platforms 65%
Organization 70%
Attention To Detail 75%
SOFTHARD
SQL Skills 10%
Tableau Experience 10%
Data Processing 70%
Ability To Work On A Team 80%
SOFTHARD

7. I am going to help grow the popularity of the
PGA to the younger generation by creating
new and fresh ideas which undoubtedly will
help build a great foundation for years to
come!
PROMISE

8. CREDENTIALS
Work Experience:
•10 years in the entertainment industry
• 6 years of social media marketing with
proficiency in photoshop and creating
promotional posters
Education:
•Sports Marketing & Media, B.S., Full Sail University (Exp. 2020)
Awards:
•Named Top DJ In Oklahoma City In 2018,
The Oklahoman

9. COMPETITION
Greg Valenzuela
Industry Experience:
• 5 years in the current marketing
industry
Education:
• Graduated from the University of Phoenix in 2013 with a
marketing degree
Leadership Experience:
• Launched his own personal work website
Skills and Proficiencies:
• Marketing - 3 endorsements
• Management - 8 endorsements
• Marketing Research - 7 endorsements
Jacob Witcher
Overall Online Presence:
• Very strong online presence with over 28 endorsements
in marketing and over 28 endorsements in social media
marketing.
• Grade: Strong, 95 out of 100
Industry Experience:
• 10 years in the entertainment industry
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Managed one of the largest nightclubs in Oklahoma City
Skills and Proficiencies:
• Social Media Marketing
• Strong Communication Skills
• Time Management
Overall Online Presence:
• New to LinkedIn. Will continue process of having a
stronger and more reliable online presents.
• Grade: Poor, 20 out of 100

10. COMPETITION
Andrea Atkins
Industry Experience:
• Over 7 years in the marketing industry
Education:
• Masters in Marketing from Full Sail University
Noteworthy Experience:
• Marketing Manager for Google
• Former Marketing Manager for Leankit
Skills and Proficiencies:
• SEO- 99+ endorsements
• Online Marketing - 99+ endorsements
• Email Marketing - 99+ endorsements
Fullie Salen
Overall Online Presence:
• LinkedIn profile is strong and shows a multitude of
endorsements, skills, and achievements.
• Grade: Perfect, 100 out of 100
Industry Experience:
• 10 years in the entertainment industry
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Managed one of the largest nightclubs in Oklahoma City
Skills and Proficiencies:
• Social Media Marketing
• Strong Communication Skills
• Time Management
Overall Online Presence:
• New to LinkedIn. Will continue process of having a
stronger and more reliable online presents.
• Grade: Poor, 20 out of 100

11. BRAND POSITION
Q started out as just a nickname. Later, I have
managed through hard work and trust to make
that one letter stand for fun, entertainment,
and a genuine person.
JACOB “DJ Q” WITCHER
Jacob, unlike most DJ’s, didn’t earn
his nickname from some cool
experience. Jacob’s first gig was
impromptu. He panicked and called
his grandmother. She is responsible
for the DJ Q persona

12. NETWORKING & MARKETING
Industry Events & Organizations
• 2019 SPE-OKC Golf Tournament
‣ May 10th, 2019 Oklahoma City, OK
• 2019 Women Of AT&T Annual Golf Tournament
‣ June 8th, 2019 Oklahoma City, OK
• 2019 OJGT Juniors Golf Tournament
‣ May 26th, 2019 Shawnee, OK
Digital Marketing
• Primary Content: est. personal blog updated weekly telling
stories and personal experiences
• Primary Tools: Facebook, Twitter, Instagram. It is the best way to
reach the most amount of people in today’s age. Also, will pay
to promote each post so more people are able to see it who
share similar interests.
• Website: Full Sail digital portfolio site to showcase school work;
use blog to feature new ideas and articles focusing on not just
the golf world, but also the entire sports world when it comes
to games, fashion, players, and fans.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking experience sports marketing professional with at
least 15 years experience within the industry; will push
me to be the absolute best and guide me in the correct
direction, Mar. 2020
Formal Education
• Complete Sports Marketing & Media, B.S. by expected
graduation date in 2020
Technical Skills
• Will Complete Tableau Certification in the summer of
2019
• Complete Tableau Certification through Lynda.com
• SQL Classes and Certification through lynda.com Will Be
Completed By 2019
Soft Skills
• Will Attend A Local Community College To Get Certified
In Data Entry
• Will Complete Course On lynda.com To Improve Team
Working Skills
• Will Do Volunteer Work With The OJGT To Increase
Networking and People Skills

14. Jacob Witcher
You know how most people, especially kids, think
that without the legendary Tiger Woods, that golf
is so boring and dull? Well what I do is bring excitement
and energy back to the game of golf in all facets. In my personal
experiences, I’ve had friends and even my girlfriend who absolutely despised the
game of golf on television. I found a way to break it down to them and enlighten
them by sharing things such as stories, backgrounds, and history of certain
players. I’ve created lovable and hate-able characters. Now, they are invested
and feel a connection with each golfer.
“

15. REFERENCES
(n.d.). Retrieved April 21, 2019, from https://www.linkedin.com/
feed/
Unsplash. (n.d.). Golf Swing | HD photo by Court Prather
(@courtmarie) on Unsplash. Retrieved April 21, 2019, from
https://unsplash.com/photos/h7aVq-7FfPw
Unsplash. (n.d.). HD photo by sydney Rae (@srz) on Unsplash.
Retrieved April 21, 2019, from https://unsplash.com/photos/
_-6iQvIunqA
Unsplash. (n.d.). HD photo by Tyson Dudley (@ty_dudley) on
Unsplash. Retrieved April 21, 2019, from https://unsplash.com/
photos/Phmg7twgYZc
Unsplash. (n.d.). HD photo by Court Prather (@courtmarie) on
Unsplash. Retrieved April 21, 2019, from https://unsplash.com/
photos/qbP8Cj4Xa9o
Improve Your Teamwork Skills - Learning Path. (n.d.). Retrieved
April 21, 2019, from https://www.lynda.com/learning-paths/
Business/improve-your-teamwork-skills
Find your next job. (n.d.). Retrieved April 21, 2019, from https://
www.pga.org/jobs/board
15-1199.10 - Search Marketing Strategists. (n.d.). Retrieved
April 21, 2019, from https://www.onetonline.org/link/summary/
15-1199.10
Working at PGA TOUR. (n.d.). Retrieved April 21, 2019, from
https://www.glassdoor.com/Overview/Working-at-PGA-TOUR-
EI_IE11131.11,19.htm