Informed Seller Guide

Not intended to solicit buyers or sellers currently under contract with a broker.

TABLE OF CONTENTS
Meet Serge and the Associates
What I can do for you
My Marketing Program
My “Smart Marketing” Program
About Re/Max real estate
Client testimonials
Realtor interview questionnaire
How to accurately price your home
Exiting a listing guarantee
How to prepare your home for showing
Before we meet
Getting buyers excited about your home
Tell me about your home Top
ten features of your home
My commitment to You Letter
from Serge Bourgoin
Page 2 Not intended to solicit buyers or sellers currently under contract with a broker.

Mission Statement
This will be accomplished by implementing a proactive, innovative, progressive, highly
advanced and focused marketing program in order to achieve the best possible
outcome.
I Understand
I recognize the value of repeat business and client referrals and work hard to provide you with service
that you would be proud to recommend to your friends and family.
My goal is to create a superior real estate experience by meeting and exceeding your
expectations every step of the way.
MY COMMITMENT TO YOU!
real estate experience.
Combine this with exceptional customer service, communication and an internal
desire to represent my clients to the best of my abilities, I accomplish a superior
That is my commitment to you!
My Abilities
I am a highly motivated professional, dedicated to being the best that I can be. Through the proper
implementation of my systems and business plan, I establish a winning relationship with my
clients. My proactive approach helps to ensure your success.
My Clients
I realize that my clients are entrusting me with one of the most valuable possessions that they will
own in a lifetime. With honesty and integrity I will implement my knowledge and resourcefulness to
provide dependable results. I am sensitive to my client’s needs and committed to their
satisfaction.

Thank you for allowing me to present myself to you. The information provided is meant to
help you make a critical decision.
You are considering selling one of the largest assets you own. For only a small amount of
your time, I would like the opportunity to demonstrate to you what I can do for you versus
any other means of selling your home including the services of other Realtors.
Should you hire an acquaintance that can just put your home on the internet, sell it on
your own, or should you hire Serge Bourgoin and Associates with a proven track record of
marketing and selling hundreds of properties like yours?
I want to help you make a decision that may save you thousands of dollars. I trust the
following information will help make that decision.
Sincerely Yours,
Serge Bourgoin
Team Leading Edge
RE/MAX Elite
Office: 780 406 4000
Direct: 780-995-6520
Cell: 780 995 6520
Website:
www.sergebourgoin.com
www.findmyhouse.ca
e-mail:
findmyhouse.serge@gmail.com
LETTER FROM SERGE

SERGE BOURGOIN
FOUNDING MEMBER & SENIOR MANAGING PARTNER
TEAM LEADER
Founding member of Serge Bourgoin & Associates, and creator of Team Leading Edge,
Serge has been a real estate and investment advisor since 1985. He is a skilled
negotiator and will negotiate the highest possible price and best terms for you and your
situation. Serge’s experience with new home construction adds another level to the great
services he and Team Leading Edge can provide you.
As a professional full-time real estate agent he has been a
recipient of multiple real estate awards including:
RE/MAX President Club Member
RE/MAX 100% Club Member
RE/MAX Platinum Club Member
RE/MAX Hall of Fame Member
Graduate of the Institute of Luxury Home Marketing
Seminar & Keynote Speaker
Additional honours received by the Canadian Securities Institute include:
Honours Graduate of the Canadian Securities Course
Honours in Professional Financial Planning

As a lifelong resident of Edmonton, JP can put this inside knowledge to work to find the
right property in your neighbourhood of choice. Using the latest internet marketing tools, his
personal goal is to expose your property to the widest possible range of qualified buyers.
Having been in the real estate arena for the last 7 years, JP has had the opportunity to maintain
a comprehensive real estate investment portfolio. These would include ownership in rental
properties as well as investment interest with land development projects and limited
partnership syndications.
JP’s background is further complimented with the completion of Business
Management at Grant MacEwan University in Edmonton, Alberta. As a Realtor , he will draw
upon his education especially in the areas of Marketing and Sales to offer esteemed
services to his valued clients.
Good communication is the cornerstone of any successful relationship. You can count on JP to
provide you with the information you need and to work as a team in a manner that suits you
best. JP believes exceptional service and loyalty to customers builds lasting
relationships. With that statement, he has made a personal commitment to provide that level of
service to every individual he is fortunate to have met and helped.
J.P. DUMLAO
ASSOCIATE PARTNER

JOE TOLVAY
ASSOCIATE PARTNER
Initially having started in the industry as a Mortgage Planner, Joe switched his
focus and joined Team Leading Edge as a Real Estate Professional. His philosophy is that
“client satisfaction is #1 above all else”. Offering sound advice and finding clients
the right deal to suit their needs is what Joe does best.
Having lived most of his life in Edmonton, Joe found a true appreciation for real estate after
returning from Japan where he lived for almost two years. Where real estate was
practically “non-existent, it’s great to live in a city that keeps on growing... and
that’s exciting for anyone who’s looking to buy or sell a home” says Joe.
Joe’s educational background consists of achieving Honours with Distinc-tion in Advertising
and Applied Sales while completing both Business Market-ing and Business
Management programs at N.A.I.T. in Edmonton, Alberta. This, in tandem with his strong
work ethic and ability to make anyone feel at ease makes Joe the right choice for you.
Joe Tolvay cell: (780) 906-6887 e-mail: findmyhouse.joe@gmail.com

MEET THE ASSOCIATES
PATRICK PALAYPAY Associate
Patrick epitomizes integrity, energy, hard work, and creative service in every
detail of a real estate transaction. Having lived in Edmonton his whole life, Patrick
has a thorough understanding of the city. This has been greatly beneficial in
assisting his clients in finding their perfect home. Patrick believes that great
customer service, consistent communication, strong attention to detail and
ensuring a positive experience for his clients is #1!
Patrick’s approach to any transaction is this: “it is about the people, not the agent.
I know what it means to communicate and I know what it takes to successfully
close a transaction making the buying or selling experience positive and
seamless!”
Patrick Palaypay cell: (780) 235-4430 e-
mail: findmyhouse.patrick@gmail.com
LUC COTE Associate
After moving a lot as a child, Luc finds himself back in the city he was born in and
remains a proud Edmontonian. Luc spent ten years in Arizona and two
years in Chicago before moving back to his home city. As an Edmontonian, Luc is
passionate about the growth and success ofthe city and surrounding area. Prior to
pursuing a career in real estate, Luc spent five years in sales and customer service as
he takes great joy in serving others.
Known for his quality work and attention to detail, he will make sure you and your
family are taken care of from start to finish, whether or not you’re in the market to buy or sell. His
never-ending desire to keep up with technology is a huge asset for marketing your current home
or finding your next home. Call Luc today for an in person meeting to discuss what is best for
your real estate needs.
Luc Cote cell: (780) 934-8333 e-mail: findmyhouse.luc@gmail.com

MEET THE ASSOCIATES
LEQUAN NGO Associate
LeQuan has lived in Edmonton most her life and is familiar with the city and sur-
rounding areas. With a Bachelor of Education from the University of Alberta and
years of teaching experience, LeQuan has the experience and expertise in assisting
and guiding others to achieve their dreams. She is definitely a people person. In
addition to English, she also speaks Cantonese and Teochew.
As a winner in the sports arena at multiple levels with city and league champi-
onships under her belt, she knows the value of teamwork and perseverance in
achieving top results. She is dedicated to providing the best service possible to
her clients at all times.
As a mother of two, LeQuan understands the importance of finding the perfect
home for your growing family. LeQuan also understands that client need and life-
style changes over time. she is excited to be part of the real estate journey for her
clients. Client satisfaction is her top priority. She continuously works for the best
interest of her clients. If you’re looking for someone who is dedicated in meeting
your real estate needs and exceeding your expectations, then give LeQuan a call
and let’s get started!
LeQuan Ngo cell: (780) 884-3723 e-mail: findmyhouse.le@gmail.com

elenaugliotta
HELENA GUGLIOTTA Administrative Assistant & Client Care Co-Ordinator
Helena has been involved in Real Estate since 2004. Working in Residential and
Commercial Property Management, the mortgage industry and now Real
Estate, has all assisted to mold Helena into the real estate professional she is
today.
Helena provides the highest level of customer service and individualized attention, all
while maintaining the utmost levels of integrity, confidentiality and respect.
Helena plays an active role in the success of the teams clients real estate
transactions. Her level of professionalism, knowledge of the market and ability to
take the broad view makes her a valued and trusted resource to buyers and
sellers alike.
Office phone: (780) 995-6520 e-mail: findmyhouse.ca@gmail.com
JAKE NASOL LORIA Director, Internet Marketing & Social Media
Jake Nasol Loria, born and raised in the Philippines is a licensed real estate broker.
Before joining Team Leading Edge, Jake worked as a Financial Advisor and
was recognized as one of the top Financial Advisors in his area in 2012. That
same year also saw him become the Marketing and Communications Manager of
the first RE/MAX franchise in the Philippines.
In the second quarter of 2014, Team Leading Edge recruited Jake to be the team’s
Director for Internet and Social Media Marketing. Tasked with managing the
team’s online SEO and SEM success, Jake is more than willing to go above and
beyond to contribute in helping the team achieve its goals.
e-mail: findmyhouse.jake@gmail.com
MEET THE CLIENT SUPPORT & MARKETING TEAM

MEET THE BUSINESS PARTNERS
THE MORTGAGE GROUP ALBERTA LTD.
As mortgage brokers, we have access to many lenders and
work on your behalf to find the best mortgage rates and
products for you, whereas a bank only offers their own
products and rates. This way, clients can be sure they are
getting the most competitive rates. The banks I have access
to include TD Canada Trust, Scotiabank, ATB, Servus Credit
Union, ING, National Bank of Canada and more. There is no cost
to using a broker since we are paid by the lender. We’re a one
stop convenience, so that you don’t waste any time.
SCOTIABANK
We understand the need for satisfaction and efficiency in arranging your
mortgage. For the past 10 years we have been dedicated to providing
professional mortgage advice and quality customer service. We specialize
in purchases, refinances and switches and we can finance houses, condos,
rental units and vacation properties. We have the knowledge and expertise to
assist you with all your financing needs, and with two mortgage
professionals working for you at all times, you can expect the highest level of
customerservice.
Kevin Waters & Keith Crosland cell: (780) 893-3136
e-mail:kevin.waters@scotiabank.com
e-mail:keith.crosland@scotiabank.com
Chita Metcalfe and Jenny Choi: (780) 399-7947
www.edmontonmortgagesource.com e-mail: teamtmg2015@gmail.com

MEET THE BUSINESS PARTNERS
CANADIAN RESIDENTIAL INSPECTION SERVICES
Canadian Residential Inspection Services is one of Canada’s oldest
and largest Home Inspection companies. We have been providing
high quality un-biased Home Inspections across this great country
since 1988. I personally have performed over 2500 inspections in
the past 7 years. Our reports our presented on site, at the time of
inspection. Detailed information in an easy to understand format,
along with education provided to you so you can make an informed
decision, providing you with a second pair of eyes.
David Watson: (780) 909-8945
Visit our website: www.canadianresidential.com
TD CANADA TRUST
With over 10 years of experience in the mortgage industry and d seen as a
leader among his peers and colleagues, Bob will provide you with the very best
in customer service and advice. Whether you’re a first time home buyer or a
seasoned homeowner, Bob is committed to making your mortgage experience
comfortable, well informed and easy.
Bob Rees: (780) 975-9747 e-mail: bob.rees@td.com
MOJO DESIGN
MoJo Design Inc. is featured regularly on Breakfast Television for City
TV, together with the Homes for the Holiday Tour in Glenora. Their
portfolio ranges from kitchen and bathroom renovations, show home
decorating for local builders, window treatments and soft goods, home
staging consultations and interior décor.
Maureen Wright (Mo) and Johanne Lewis (Jo): (780) 455-5229
Visit our website: www.mojodesigninc.com

Based on Serge’s 2011 Sales Record
With my marketing plan, strong negotiation skills,
and experience you can expect:
Higher Selling Price to Asking Price Ratio!
What This Means For You:
More Money In Your Pocket!
On the sale of a $500,000 home that would mean
an extra $7,750 in your pocket!
On the sale of a $1,000,000 home that would mean
an extra $15,500 in your pocket!
13% Faster Sale Than The Average Realtor!
What This Means For You: Your home will be sold with minimum amount
of showings, reducing the stress involved in preparing your home and the
inconvenience of being out of your home for those showings.
WHAT I CAN DO FOR YOU!

MY MARKETING PROGRAMS
My exclusive marketing program provides:
100% Satisfaction
Easy Exit Listing Agreement*
Communication Guarantee 35
Step Marketing Plan
Compare my plan and you can see why my
*35 Step Selling System*
is so effective that you will obtain the top price and easiest sale with the
fewest possible problems GUARANTEED!

The “Smart Marketing Program” was developed to maximize the potential selling
price of a home. Under this program in some cases it might be possible to achieve up to
10% higher selling price.
A home that is fully staged/prepared can have a 10% higher selling price when
compared to a non-staged home. With my “Smart Marketing Program”, I provide a
professional home staging consultation (or a formal appraisal, whichever would be the
most beneficial in attaining the highest price for your home) at the cost of Serge
Bourgoin and Associates!
All of my featured home videos can be found on www.SergeBourgoin.com and
www.FindMyHouse.ca
I will have 300 professionally upgraded “JUST LISTED” post cards delivered within
your neighborhood, informing those who may have friends or family
interested in moving that your house is on the market! Another benefit is that a
professionally upgraded “Feature Sheet Booklet” will be compiled to showcase
your beautiful home!
I will also use social media to your advantage! Your home will be campaigned on
Facebook, Twitter, and Kijiji. The costs to have your home promoted in the
targeted demographic news feed on Facebook will be covered by me!
Ask me if your home is a good candidate for the “Smart Marketing Program”.
MY SMART MARKETING PROGRAM

ABOUT RE/MAX REAL ESTATE
What does this mean to you?
We control the market...
We control the buyers!
Did you know that
Re/Max Real Estate
in Edmonton has more
than double the
market share of its
nearest competitor?
Edmonton, Alberta

I will increase your chances of selling your home exponentially for more
money and in the shortest time possible!
About Re/Max Real Estate
RE/MAX professionals lead the industry in terms of experience, education and sales. In Western
Canada, they average about 16 years of experience, and across the network, hold a higher
number of professional designations than associates of any single competitor.
On average, RE/MAX outsells the competition 3 to 1 across Canada. RE/MAX is
supported by over 40 years of brand name development, referral services, promotional support
and other benefits that today are an integral part of the RE/MAX network of over 100,000 Sales
Associates in over 7,000 offices in 65 countries worldwide. RE/MAX has the network to provide the
best real estate experience throughout the world.
The RE/MAX hot air balloon trademark is one of the most widely recognized
trademarks in North American business and is now a global brand. No other real estate
organization has the level of brand recognition and definition of RE/MAX. The brand draws buyers
and sellers and as a result no one in the world sells more real estate than RE/MAX.

Repeat and referral clients are the lifeblood of the real estate business. Approximately 70% of
RE/MAX business comes from repeat and referral clients, a testimony to the high calibre of service
RE/MAX customers have come to expect from their Sales Associates.
RE/MAX is a front-runner in terms of giving back to the community, often devoting endless
support to countless charities and local causes. The RE/MAX sponsorship of Children’s Miracle
Network is a great example of RE/MAX community citizenship. Since 1992, RE/MAX has been a
major contributor to the Children’s Miracle Network; a North American fund-raising organization
dedicated to generating funds and awareness programs for the benefit of children served by
its over 170 associated hospitals. RE/MAX across Canada raises over $4 million annually on behalf
of 14 Canadian children’s hospital foundations.
As well, RE/MAX of Western Canada created the “Quest for Excellence Program”. This bursary
program was established to recognize the success and on-going pursuits of Western Canadian
students. A “Quest for Excellence” involves any student in Grade 12 who demonstrates passion,
commitment and dedication, positive attitude and enthusiasm for one of six categories. RE/MAX
presents 24 cash bursaries of $500 each. The categories are Leadership, Sports, Technology and
Trades, Fine Arts, Performing Arts and Community Service. RE/MAX is proud to recognize students,
in the very communities in which we live and work, for their outstanding achievements.
Education is the building block of our future and if the children we hear from every day are any
indication,ourfuture has never been brighter.
Proud Sponsor Of:

CLIENT TESTIMONIALS - SERGE BOURGOIN
“Serge kept us informed at all times during the currency of the
listing, and we were thrilled by the marketing and exposure he
generated on my home. Then when it came time to negotiate an
offer he was able to get us the deal we needed to meet our goals
and needs”
- Sandy Hill
“What can I possibly say about Serge Bourgoin? After my husband and I searched for a
house with another realtor for three months (and came up with absolutely nothing) just
by chance I ran into Serge. After showing me the property I had contacted him about, he
asked a couple questions about what my husband and I were looking for and claimed he
could find me a house in two weeks. I figured I had nothing to lose and asked him to go
ahead and try...
Serge worked incredibly hard for my husband and I. He listened when I told him what we
wanted and didn’t want and only showed homes that fit our criteria. Going out with Serge
to look at properties was never a waste of time, and he was always honest in his own
assessment of the properties we were looking at. Finally, one day Serge took me out to
look at properties again and told me he was saving a “special” house for last. When we
finally arrived at the property I knew we had found the one and it was only because of
Serge that we are now living in the house of our dreams - and true to his word - Serge
found me a home in two weeks. I am incredibly grateful to Serge and he has our complete
recommendation and endorsement as a realtor. There is no one else I would list or look
for a home with again.”
- Dustin and Tanya Thiessen

CLIENT TESTIMONIALS - J.P. DUMLAO
“JP did an outstanding job not only finding us our beautiful home, but
helped us to obtain an amazing price. He was literally available 24/7,
personally walked us through the process from beginning to end and
handled many details to lessen our stress. JP went above and beyond
what most realtors would have done and had a genuine conern in
getting us into the right home at the right price. Thank you JP!”
- Joe & Grace Edmonton,Alberta
“Me and my husband are not first time home buyers but we have never used realtors because
we’re uncertain. We are not too sure about everything and of course we all have heard stories
about realtors and some of the stories not so good, but then again these are only stories, not
proven. The time came and we decided we wanted to purchase a new home, a friend of mine
was raving about JP. She said she highly recommends him and that he’s there to help all the
time and keeps his loyalty to his clients. Again we were thinking twice, we never had a realtors help
beforeletalonetalktothemregardingbusiness.I was never aware of what they can do to help. I told
my husband and after a few days of thinking, We thought we would give it a shot. If this friend of
mine is raving so much about the guy then maybe he’s worth talking to. So we did and it was the
best decision we ever made. My friend was right. JP helped us all the way. He made sure he told
us everything, he’s very clear when it comes to commission and every single aspect of home
buying and selling. I was surprised when he said he will be hiring people to help us out without us
spending a penny. He is very patient with us who are huge skeptics and in the end we are the
ones raving about JP too. I dont know how he does it though, he makes sure he gets back to us
right away even late at night when we needed his expertise. We’re glad we had him help us out
and to cut the story short, We highly recommend JP Dumlao.”
- Ryan & Rose Marie

CLIENT TESTIMONIALS - JOE TOLVAY
“I had a great experience with Joe. He was very knowledgeable,
reliable, and easy to deal with. He had a lot of knowledge about the
Edmonton market as well as purchasing a new build. He walked
me through the steps of purchasing a new home which made the
whole process as easy as possible.
I would recommend Joe to anyone looking to buy or sell their
home and will most definitely use his services in the future.
Thanks for a great home buying experience!”
- Mona Crewe
“Fantastic experience! No words of praise and appreciation
could do him justice. Joe was very prompt, honest, smart and
experienced. He made purchasing our home a breeze from A to
Z. His warm, friendly and non-pressure attitude won us over (we
weren’t even thinking of going with a Realtor).
He realized our preferences and needs more than we actual-
ly did. Moreover, he was available around the clock and always
within our reach, whether late at night, or on weekends. Through his
dedication and hard work, our family is blessed with a
house to call “home”.
What else can we say? HE IS THE MAN!”
- Ali Al-Dabbagh & Hala Al-Musawi

REALTOR INTERVIEW CHECKLIST
The single largest determinable factor for a successful sale of your home is the Realtor
and Agency you choose to market your home. Hiring the right team of professionals can be an
overwhelming task when selling one of your biggest investments.
QUESTION AGENT TEAM LEADING EDGE
How long has the Realtor
been in Real Estate?
Do they have testimonials?
How many days on average
did it take to sell their listings
versus the city average?
What is their listings to
sale price ratio?
Do they work in a high
producing office, creating
synergy & support, helping to
maximize the home’s exposure
on the market?
Do they have their own website
to promote your home on so
as to not rely on REALTOR.CA
and how many new visitors to
the site per day?
Buying, Selling & Building
since 1984
YES!
Our Team: 40
REA Average: 46
Our Team: 98.25%
REA Average: 96.7%
RE/MAX
#1 in market Share!
YES!
www.FindMyHouse.ca
Has over 500 new & unique
visitors to the site per day!

REALTOR INTERVIEW CHECKLIST
Do they send out flyers in the
neighbourhood with
“Just Listed” info on your
home to create the most
exposure?
Do they use social media:
Facebook, Twitter & Linkedin
to promote the property?
Do they supply showing
feedback of the buyers to
the client from the buyer’s
agent?
Will they guarantee if you
are not happy with their
service that they will cancel
the listing agreement?
YES!
See Guarantee
YES!
YES!
YES!
YES!
Do they have a system to
increase the awareness of
your home to other Realtors?
QUESTION AGENT TEAM LEADING EDGE

HOW TO ACCURATELY PRICE YOUR HOME
Real Estate studies have shown that in a steady market:
75% of homes for sale at an accurately suggested listing price, sell in 3 weeks or less.
95% of the homes priced at just 2% under the suggested listing price will sell within 2
weeks.
If a home is over-priced by just 5%, chances are 1 in 20 that the home will sell in 12 weeks
or less.
My suggested listing price is an experienced evaluation of what a home would sell for,
without undue waiting or inconvenience.
The report we will be providing you at the listing appointment represents my considered opinion of
what a buyer would likely be willing to pay for a home such as yours, within a reasonable period,
in today’s real estate market.

Exiting A Listing Guarantee
My commitment to EXCELLENCE in marketing your home is serious. As part of my commitment to you, I
GUARANTEE to complete the following services quickly and effectively expedite the sale of your home:
1. PRICE ANALYSIS: I guarantee to provide you with the most complete research and analysis of the property
and pricing trends affecting your home and I will assist you in determining the most effective listing price. I guar-
antee to update this information in the even of significant changes in local market conditions.
2. YOUR PROCEEDS FROM THE SALE: I guarantee to provide you with an estimate of the monies you will re-
ceive upon the sale of your home. I also guarantee to update that information upon the receipt of all written
offers to purchase your home.
3. HOME FEATURES FLYER: I guarantee to design and distribute a special flyer explaining the features of your
home to prospective buyers and to agents who work with buyers in your price range.
4. COOPERATIVE LISTING MANAGEMENT: I guarantee to submit your listing data on MLS and exposing it to
all REALTOR®s.
5. FOR SALE SIGN: I guarantee to place a “For Sale Sign” on your property showing my telephone number so I
will receive phone calls for buyer pre-qualification.
6. QUALITY COMMUNICATION: I guarantee to keep you informed as to anything that is pertinent to you at all
times and make myself available to you for questions continually throughout the listing period.
7. CORPORATE COVERAGE: I guarantee that our office will be staffed during normal business hours (with the
exception of holidays), and after business hours there is a professional answering service to have me paged 7
days a week/24 hours a day.
8. MANAGEMENT AVAILABILITY: I guarantee that if for any reason you have a question or circumstance that you
would like addressed by our management personnel, you will have satisfactory access and immediate personal
attention.
9. PURCHASE OFFERS: I guarantee to present all “Offers to Purchase” to you and assist you in all negotiation. I
also guarantee that once you have accepted an offer, that I will keep you informed during the entire transaction
through closing.
10. RELOCATION ASSISTANCE: I guarantee to provide you information on our relocation services, which I will
make available to you without cost or obligation, regardless of where you are moving.
MY MARKETING GUARANTEE is part of your exclusive listing agreement with me, and should I fail to provide
these services, you are entitled to terminate the listing. Written termination notice must state the reason(s) for the
termination and agreed to by my office manager. You also agree to provide me with an opportunity to correct
the situation within a 24-hour period following the termination notice.
If the listing is terminated, there shall be a termination fee and the
termination provisions of the listing agreement shall apply.

How To Prepare Your Home For A Showing
You don’t get a second chance to make a good first impression - a small investment in
time and money can give your house the advantage over competing homes in your
neighbourhood when it comes time for your sales representative to show it to a
prospective buyer. Here are some suggestions for preparing your home for showing.
PRICE IT CORRECTLY: If not priced right, the rest of this list will not matter.
EASY TO SHOW: Generally, buyers will not schedule to meet your needs.
CLEAN, NEAT & TIDY: By far the best return on your time and money.
We will be able to provide you with a more comprehensive list once your property is listed.
MAINTENANCE
Repair leaky taps and toilets
Clean furnace and humidifier
Tighten doorknobs and cupboard latches
Repair cracked plaster
Touch up chipped paint
Clean and repair windows
Repair seals around tub and basin
Replace burned out light bulbs
Oil squeaking doors
CLEANLINESS
Clean and freshen bathrooms
Clean refrigerator and stove
Clean furnace exterior
Clean washer, dryer and laundry tubs
Clean carpets
GIVE YOUR HOME SPACIOUSNESS
Clear halls and stairs of clutter
Store surplus furniture
Clear kitchen counters and stove
Make closets neat and tidy
CURB APPEAL
Cut lawns
Trim hedges and shrubs
Weed and edge gardens
Pick up litter
Clear drive and walkway of snow & leaves
Repair soffits and eaves troughs
Clean out garbage
Touch up paint
CREATING A BUYING MOOD
Arrange to be absent during the showing
Turn on all lights
Turn on air conditioning when necessary
Light fireplace
Open drapes in the daytime
Play quiet background music
Clean and tidy the porch and foyer
Does the doorbell work?
Is the door hardware in good shape?
Is the air fresh?

INFORMED SELLER PACKAGE
For Single Family Dwellings
Write down any questions you might have so that I can answer them at our appointment
Complete the following pages “Getting Buyers Excited About Your Home” & “Top 10
Features of Your Home”
Have a few things ready before the appointment:
- A copy of your Real Property Report with compliance
- Calculate your average utility bill
- Copy of keys
- Contact numbers for all parties involved, including work numbers
- The most recent property tax bill
- Blueprints (if available)
- 2 or 3 great summer pictures of your home and yard if available
For Condos/Townhouses:
Current Bylaws and financial statements
The last 1 year supply of Condo Association meeting minutes and any extraordinary or
special meeting minutes
A copy of any special levies or assessments
The names, address, and contact information of Strata Council President & Strata
Management company.
If you are selling a home that is rented in whole or in part, the following will be required:
Full names and telephone numbers of existing tenants, date of last rental increase, and
the amount of damage deposit.
Please provide details of when the rental agreement began and copy of rental
agreement if applicable; What the current rent is, when the rent is due, and what does it
include (Utilities, etc...)
Before we meet there are a few things for you to
do to make the process run smoothly:

gettingbuyersexcitedaboutyour
home
My marketing is designed to show buyers what makes your home unique:

TELL ME ABOUT YOUR HOME
Why did you decide to buy this home yourself? Schools, amenities, views, convenience?
Why do you love living here? What are the things you enjoy most?
What could you tell buyers about the neighbourhood?
Why will it be hard for you to leave your home?
Which features of your home would excite buyers?
What renovations or improvements have you done to your home?

TOP 10 FEATURES OF YOUR HOME

INFORMED SELLER PACKAGE
Leading the way in extraordinary service...
TEAM LEADING EDGE
RE/MAX ELITE
304 Windermere Rd, Edmonton,
Alberta AB T6W 2Z8
Direct: 780-995-6520
Office: 780-406-4000
Email: findmyhouse.serge@gmail.com
Website: www.SergeBourgoin.com
www.FindMyHouse.ca

Informed Seller Guide

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