Drive Sales with TrueView | YouTube + PPC
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http://jakelarsen.me/drive-sales-with-trueview-youtube-ppc-smx/ How To Drive & Traffic Sales with TrueView How To Combine YouTube + Adwords How To Set Up Video For Adwords & TrueView Campaigns Why YouTube is the Wild West Learn From Case Study's of ZAGG Created By: Jake Larsen YouTube Marketing Ambassador http://JakeLarsen.me SMX 2013 San Jose
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Drive Sales with TrueView | YouTube + PPC
- 1. + Driving Sales with TrueView @JakeLarsen7
- 2. Who Am I? • Writer • Designer • Director • Producer • Editor • Marketer
- 3. Who Am I? What I’ve Done
- 7. ZAGGtv YouTube Channel Lifetime Stats Product Page EXTREME Campaign July 2009 - Nov 2012 Ave.Value Conv. Rate First 30 Days: 30 Days: $100 4% AD COST: $170,000 Views: 25,571,944 IMPRESSIONS: 47.8 MILLION Minutes: 13,211,626 $75 3% CLICKS: 389,000 Subscriptions: 7,091 $50 2% COST / VISIT: $0.24 (Avg: $2) Conversions: 10,751 UNITS SOLD: 346,148 No Video No Video REVENUE: $3.2 MILLION Value: $1,452,424.57 Video Video $25 1% ROI: +1,797% ZAGGtv Time Line iPhone 4S Scratch Test 200,000 VIEWS iPhone 4 iPad 2 Fake iPhone 5 iPhone 5 Scratch Test Destroyed Unboxing EXTREME iPad 3 Scratch Test 100,000 2009 Created ZAGGtv 2010 2011 2011 2012 2012 JULY YouTube Channel OCTOBER MARCH SEPTEMBER MARCH SEPTEMBER
- 9. & the Wild West Blog: JakeLarsen.me Twitter: @JakeLarsen7 Email: JakeLarsen7@gmail.com
- 10. What Makes Wild? 108,000,000 People in the USA will Watch 1,308,000,000 Videos Today
- 11. What Makes Wild? 13,000,000 Customers Click Ads Every Day
- 12. What Makes Wild? 53x Video likely to appear on first page of Google.
- 13. What Makes Wild? 43x Higher CTR than Text
- 14. What Does It Mean?
- 17. FOX on YouTube
- 18. TrueView Layouts
- 19. In-Slate
- 20. In-Search
- 21. In-Display
- 22. In-Stream
- 25. Interest Topics Interests of Person Content of Page
- 26. Keywords Search & Content of Page
- 28. Placements Channel, Video or Sites
- 30. Analytics • Impressions • Views • Clicks • Video Play Through • Cost Per Click • Cost Per View • CTR • Conversions • Cost Per Conversion
- 32. EXTREME Case Study } Cost: $52,165 Sales: $4,326 ROI: - 47,865% Cost / Conv: $606
- 33. Adwords for Video Doesn’t Work...
- 34. EXTREME Case Study Targets Cost Per Conversion: $27.84
- 35. EXTREME Case Study Filter Targets
- 36. EXTREME Case Study } Cost: $8,628 Sales: $31,268 ROI: + 300% Cost / Conv: $15
- 37. 7 TrueView Tips Videos that Convert
- 39. What’s a View? Half the Ad or < 30 Seconds
- 40. How Much? CPC CPV .03₵ - 0.17₵
- 41. Build Video Around the Click
- 42. Video A CTR: 0.24% View Rate: 1.6 Video B CTR: 2% View Rate: 15.2 Increase: + 733%
- 44. ?
- 45. Poor Landing Page
- 47. Be Interesting 3
- 48. 4 Experiment “ There’re no expert marketers, only experienced marketers and expert testers.”
- 49. ReTargeting 5
- 51. Be Clear Good Design Eliminates Confusion 6
- 52. This is who I am. This is what I Do. This is what You Need to Do.
- 53. Measure Everything 7
- 54. Site Analytics
- 56. Increase Sales * Product Pages with Video get 3X more Sales
- 58. What TrueView Is • Engagement • Track Data (Analytics) • Targeted Audience • Affordable • Open To Anyone
- 59. What TV is NOT • Engagement • Track Data (Analytics) • Targeted Audience • Affordable • Open To Anyone
- 61. & the Wild West Blog: JakeLarsen.me Twitter: @JakeLarsen7 Email: JakeLarsen7@gmail.com