2. http://mobilemarketingmagazine.com/
Twitter Begins Tracking iOS Users’ Apps
Build a more tailored experience for IOS consumers
Improve relevance of promoted content (i.e. promoted tweets)
App tracking feature used to target advertisements
Function will be ‘opt-out’, meaning automatically downloaded but
users can disable
Dunkin’ Donuts hits 10m downloads
Loyalty scheme gives downloaders chance to win $1000 (£635)
Uses preloaded money to purchase food and merchandise
Automatically recharges cash
Coupon for free drink any size once accumulated 200 reward points
3. http://www.mobilemarketingwatch.com/
Digital Marketers to Open Their Wallets Wider Next Year
10% of annual revenue spent on marketing activities
50% of companies will increase their budget from 2015
Connect with customers and increase profits
Rise of programmatic media buying – better target audience as well as
automated bidding rules for ads based on value
Paid Search Advertising Continues to Go Mobile
Mobile consumership continues to grow
Over past 2 years advertisers’ pay-per-click being mobile over online
1/3 of last quarter’s paid search advertising spent on mobile
67% desktop, 18% mobile, 15% tablet
4. http://www.mmaglobal.com/
Coca cola happiness flag
Coca-Cola wanted to help the 2014 FIFA World Cup be the most inclusive in the
history of the event
Brand developed “Happiness Flag” campaign encouraging users to submit
photos that would become part of one massive mosaic in form of a flag which
would be debuted at the beginning of the World Cup
Target audience was broad – Coca-Cola fans and dove deeper into interests of
the audience including photography, social games and creative propensity
207 countries around the world submitted selfies to social media sites e.g.
Instagram, Facebook
The Happiness campaign achieved overall marketing goals
Coca-Cola received a record breaking number of submissions for a digitally
produced photomosaic (more than 220,000) from every country
The success of the campaign inspired Coca-Cola to replicate some campaign
aspects using photos as social currency inviting customers to have a shared
purpose in an influential, marketing campaign
5. http://www.mmaglobal.com/ - continued
Beats Music
Added a level of human curation for the user
After consumers set up profiles and set preferences, an editorial team fed
the system with hand-selected playlists, albums and songs
Additionally, a key app feature customized personalized music based on
the user’s location, mood or activity
The Beats music app became No. 1 music app on iTunes on the first day of
lunch
Thousands of mentions in the press, millions of social media impressions and
great reviews in the music and tech press put Beats Music on its way to
becoming the dominant player in the space
The marketing feels warm and human – a way of making Beats Music feel
connected to the culture
6. Mobile marketing key terms
Near Field Communications (NFC) - A feature of many portable
devices. It's a feature which users of smartphones that have NFC lord it
over those that don't. NFC is a set of standards for portable devices, it
allows them to establish peer-to-peer radio communications, passing
data from one device to another by touching them or putting them
very close together.
As mentioned earlier there are peer-to-peer technologies such as
Android- or Samsung Beam, where you can share a file or a contact
by touching together two smartphones, the potential for contactless
commerce. If you think about a payment card such as the London
Oyster card, then imagine using your phone for this purpose via NFC,
you can see the benefit.
7. Proximity marketing is the localized wireless distribution of advertising content
associated with a particular place. Transmissions can be received by individuals in
that location who wish to receive them and have the necessary equipment to do
so.
Just about any business or service that is operating from a fixed location can
implement a proximity marketing strategy. Some examples include:
• Major retailers, such as Ikea or Macy’s, can send store maps and coupons or
offers to apply for their credit card or to enroll in their loyalty or rewards programs.
• Hotels can inform guests about on-site events and promotions or can offer to
enroll them in loyalty or rewards programs.
• Restaurants can send special menus/daily specials, coupons, offers for loyalty
programs, or perhaps send trivia questions or other games to help them pass the
time while they wait for their table to be ready.
• Shopping malls can offer a proximity marketing benefit to their tenants by
putting together a package of coupons or offer a discount at any mall retailer.
• Travel hubs such as airports and public transportation centres can provide
maps or display ads that can be sold to local tourist destinations.
• General information about a product or service can be delivered through
proximity marketing even if the fixed location of the business or service agency
changes.
8. Mobile application development is the set of processes and procedures
involved in writing software for small, wireless computing devices such as
smartphones or tablets.
Mobile application development is similar to Web application development
and has its roots in more traditional software development. One critical
difference, however, is that mobile applications (apps) are often written
specifically to take advantage of the unique features a particular mobile
device offers. For instance, a gaming app might be written to take
advantage of the iPhone's accelerometer.
One way to ensure that applications show optimum performance on a given
device is to develop the application (app) natively on that device. This means
that at a very low level, the code is written specifically for the processor in a
particular device. When an app needs to run on multiple operating systems,
however, little if any code can be reused from the initial development. The
application must essentially be rewritten for each specific device. In the future,
it's expected that a majority of mobile application development efforts will
focus on creating browser-based applications that are device-agnostic.
Browser-based applications are simply websites that are built for mobile
browsers. Such sites are built to load quickly over a cellular network and have
finger-friendly navigation.
iAd is a mobile advertising platform developed by Apple Inc. for its iPhone,
iPod Touch, and iPad line of mobile devices allowing third-party developers to
directly embed advertisements into their applications.
10. QR Code – a trademark for a
type of matrix barcode. A
barcode is a machine
readable optical label that
contains information about
the item to which is attached.
This is our example
11. Mobile app reviews
Google Chrome
Web browser
Faster browsing
Sync across devices – open tabs/bookmarks from your
laptop, phone or tablet
Saves data – allows your to brose with 50% less data
Voice search allowing you to search hands free
Unlimited web tabs
Translate any web page
Privacy with incognito mode allowing you to search the
web without it being saved to your history
12. Shazam
Play a song you don’t know the song to ands Shazam
will search the song for you and tell you the name
Once ‘Shazam’d’ allows you to easily purchase on
iTunes
Share your discoveries on all social media sites
Shows you song recommendations from other songs you
would like similar to ones you have previously searched
Auto Shazam which searches songs on TV etc. even
when you’re not using the app
13. Cut the rope
16 boxes (i.e. worlds) with over 400 levels
Innovative physics gameplay where you must get the
candy into Om Nom’s mouth
Clear and crisp graphics
Short videos about Om Nom
Free updates
Has won awards such as; ‘Apple Design Award’, ‘BAFTA
Award’ and others
Connect with Om Nom on social media sites
