How to engage and convert customers through CONSISTENT content delivery.

3. How to engage and convert
customers through CONSISTENT
content delivery.

5. Why do it?

7. We have to first learn to COMPETE.

8. 27,000,000 pieces of content are
shared each day.
(*AOL & Nielsen)

9. Build AUTHORITY through content.

10. 78% of CMOs think custom content is the
future of marketing.
(*Hanley Wood)

11. 72% of marketers think branded content
is more effective than advertising
in a magazine.
(*Custom Content Council)

12. 46.1% of people say a website’s design is the
number one criterion for discerning
the credibility of the company.
(*Stanford Persuasive Technology Lab)

13. Know YOUR audience.

14. 70% of consumers prefer getting to know a
company via articles over ads.
(*Content+)

15. Sources providing full-text content are 2.3
times as likely to have users return for a
second visit.
(*Pulse)

16. WRITE.
WRITE.
WRITE.
WRITE.
WRITE.
WRITE.
(and produce videos.)

17. Blogs give sites 434% more indexed pages
and 97% more indexed links.
(*Content+)

18. Companies that blog 15+ times per month
get 5x more traffic than companies
that don’t blog.
(*Hubspot)

20. Companies with an active blog report 97%
more leads.
(*Content+)

21. Posts with videos attract 3x more inbound
links than plain text posts.
(*Moz)

22. Tweet it. Facebook it. Instagram it.

23. Clicks from shared content are 5 times more
likely to result in a purchase.
(*Voltier Digital)

24. 80% of users prefer to connect with brands
on facebook.
(*Huffington Post)

25. 87% of B2B marketers use social media
to distribute content.
(*Content Marketing Institute)

26. Content CREATES leads.

27. Conversion rates are 105% higher for
consumers who interact with ratings
and product reviews.
(*Prestige Marketing)

28. Consumers who receive email marketing
spend 83% more when shopping.
(*iContact)

29. Organic search leads have a 14.6%
close rate, while outbound marketing leads
have a 1.7% close rate.
(*HubSpot)

30. How do we do it?

35. Plan. Post. Distribute. Track.

36. REPEAT.

37. Then DISRUPT it.

40. Goals for Turkey Guide:
Build brand awareness and authority.
Attract more engaged traffic via referrals,
social networks and organic search.
Increase on-site revenue.
Inspire others to link to montanadecoy.com
and share the guide on social networks.

44. 1,100 new email subscribers.
53% increase in referral traffic.
170% increase in organic traffic.
3,500% increase in traffic from social.
50% revenue growth.

47. That’s all.
!
@jakeisthefourth
jake@caddis.co