A helpful flowchart for agents to make sure you are taking good care of your online leads. Increase your business!

1. Nurture
Online
Leads
turning an online form
into a loyal client
So let’s begin. Did you actually respond to your lead?
NO
Obviously you lost them!
Why are you reading this?
Shockingly, however, about
50% of online leads are
never replied to.
Were you the first
agent/broker
to follow up?
YES
79% of business goes to the
first responder.
89% of consumers feel an
agent should follow-up within
half an hour of them completing
the lead form.
NO
YES
Did they
answer?
NOYES
Did you leave
a voicemail
or e-mail?
NOYES
Only 3% of people return a call
to an unknown number. Best
strategy is to leave one well-
scripted voicemail on the first
attempt. E-mail often works, but
risks feeling less personal.
Will they agree
to a meeting?
YES
NO
Did you make
follow-up calls?
Does it look like
they’re budging?
YES
NO
Average agent makes 1.29
follow up calls. It normally takes
6-8 before a customer feels
ready to move forward.
YES
Give it a few
more months of
periodic
newsletters,
and then….
NO
Are they willing
to receive
occasional e-mail
updates from
you?
YES
NO
At this point you may have to accept that your
lead has gone cold. Luckily 30% of “non-yes”
calls will agree to these updates. And of those,
about a sixth of them
turn into future clients.
Discuss their real estate goals and explain how you can
help them get to their dream home.
Congratulations! Your lead just became a client!
by HouseHunt Inc.