Customer Testimonial: Leveraging Jahia's Marketing Factory solution to drive personalisation, AB testing and analytics for multi-lingual websites. Presented by Valerie Voci, Chief Information Officer (CIO) of AI-Monitor

1. A global media organization taking the pulse of the
Middle East via its award-winning, multilingual
platform that publishes a diverse set of
perspectives; going beyond the headlines with in-
depth analysis.
With over 160 authors, contributors, editors, and
reporters, we reach a global audience who seek
intelligence on the trends shaping the Middle East.
Al-Monitor

2. WHAT I’LL ATTEMPT TODAY
• Who am I and what do I know?
• What is Al-Monitor?
• How do we use Jahia to publish?
• What are our near term goals for audience
development and business goals?
• How do we collaborate with Jahia to extend
Marketing Factory capabilities?
• What will personalization look like?
• How do we integrate other software for e-commerce,
newsletters, registration, audio, video, and interactive
maps with Jahia?

3. Who is this woman
and why should I
listen to her !?

6. GROWTH PLANS
• Grow registered users by 20% Q4
• Use Marketing Factory to personalize
user experience Q4
• Deploy premium products for a fee -
Subscriptions in Q1
• Ongoing tests to determine value of video
and audio programming to grow the
desired audience

7. OUR STACK
• Jahia DX (CMS)
• Marketing Factory
• SailThru (ESP)
• Recur.ly (e-commerce CRM)

8. Registration