Considering Religion as a brand and looking at it from a marketing perspective. This is strictly for academic purpose and not to hurt anybody's feelings.

1. ISLAM

3. • The Arabic word 'Islam' stands for 'Submission' or
'Peace'. In a religious context, it implies the peace that
reaches out to one when one completely submits oneself
to the will of Almighty God. This is achieved only when
the individual acts in accordance with the direction of his
Creator in all spheres of life.

4. MISSION

5. PRODUCT:
• Monotheism
• Muhammed prophecy
• Quran Holy book
• Sunnah

6. Opportunity:
• Orthodox Christianity had become so identified with
Greek culture that it seemed totally foreign and
unrelated to Arabs.
• Zoroastrianism was also too closely related to
Persian culture which did not leave any option for
Arabs.
• The oppressiveness and cruelness of Byzantine and
Persian empires.

7. Blue ocean strategy:
• Provided an alternative to old Arab class structure.
• Giving Arabs an equal status among the society.
• Eliminating the inter clan fights involving local gods
and replacing them by one single ALLAH.
• People belonging to other religions were also
oppressed by the ruling empires.

8. Initial Marketing:
• Establishing Dynasties
• Created numerous centers of culture and science
• Far reaching Mercantile networks
• Resulting in spreading of islam from Mecca to pacific
ocean in the west and Atlantic ocean in the east

10. Sales & CRM:
Jamaat-e-Islami:
• Oneness & Sovereignty of god
• Unity of man
• Life after death
• Purposefulness of Man’s life
• Protection of women

11. Manual:
• Shari’a evolved over a period of time in response to
the need of a legal system
• It deals with topics like crime, politics & economics.
• Serves as a guideline for religious leaders.

12. Islamic banking:
• is banking or banking activity that is consistent with
the principles of Islamic law (Sharia) and its
practical application through the development
of Islamic economics.

13. Re-positioning:
• The Ghana Muslim academy has held its 18th
conference with a call on to re-invigorate the Islamic
brand and promote islam.
• “our role as Ghanaian market professionals lies in
our quest to promote and market Islam in Ghana”.

14. • Qualities and attitudes of Muslim
professionals should possess the strong
character in promoting Islam.
• Making the younger generation understand
the importance of the religion.
• Make some changes in order to make it look
cool.