Does Analytics really hinder creativity? What is the relationship between the two? I strongly believe that creativity needs, at least in the context of business, some pressure to be able to be fruitful. Analytics brings that pressure.

1. The Painter
and
the Surveyor
Does Measurement Kill
Creativity?

2. Some say
measurement
kills creativity

3. Creative

4. What do they
really say?

5. That creativity
wants to be free?

6. That measurement
confines
people?

7. What does that mean in a
business context?

8. What does that mean to
digital marketing?

9. Definitions

10. What is
creativity?

11. Ken
Robinson
Creativity is the process of
having original ideas that have
value

12. VALUE

13. What is
measurement?

14. Measurement is the process of
obtaining the quantity of a
magnitude relative to a unit of
measurement.
Wikipedia

15. QUANTITY

16. COUNTING

17. MEASURING
VALUE

18. Should Web sites be
beautiful?

21. What about

22. Let me ask
3 honest questions

23. What is a “creative” campaign
if it fails?

24. Can a failed campaign
be creative?

25. Creative of what
if not of business
value?

26. VALUE

27. It’s Good
For The
Brand!!

28. Creativity needs PRESSURE to be
productive

29. Constraints
create
pressure

30. Matter of Equations

31. Architecture =
Creativity
(Budget +
Gravity)

34. Design
=
Creativity
(Price + Usability)

37. Cuisine =
Creativity
(Ingredients +
Proportions)

40. Data blocking creativity is an
absurd argument; what these
people almost always really
mean is accountability blocks
stupid ideas.
Jim Novo

41. NUMBERS
ARE
RIGHT

42. FEEDBACK

43. Creative

46. We need
to nurture
a learning
culture

47. Cultivate

48. Analytics is not a
dark world in which
creativity chokes.

49. SHOULD BE
NO TENSION

50. marketing Creativity

51. Analytics
can’t be
EVERYTHIN

54. Thank you
Gracias