This PowerPoint presentation was designed by Jacqueline Smith for the February 19th, 2014 workshop at Monmouth University with Neighbors Helping Neighbors. It is designed to help those discover and market their social media skills to "Get The Job".
1. GETTING THE JOB
Using Social Media to discover
and market your skills to “Get
the Job”
2. THINGS TO UNDERSTAND IN
SOCIAL MEDIA
Learn the culture of the Social/Web community you
engage in.
Take the time to alter your content as to be relevant
to the place you are posting it.
Know what is out there not only on your pages but
your “friends” or “followers” about you.
3. WHERE SOCIAL MEDIA AND
YOUR SKILLS COME TOGETHER
Use Social to keep up to date on industry trends
Twitter: Tweet Chats
LinkedIn: Groups
YouTube: Presentations, Seminars, Program
Demos/Reviews
LinekdIn: Group Discussions
Once you know what the trends are, you will have
an idea of what typically “hard skills” you are
lacking.
Google is your BFF!
4. LINKEDIN
Freemium system, which means that certain features typically basic
are free for users and more complex features require an upgrade or
fee.
Target Audience (As a Job Seeker): Employers &
Companies
Sharing relevant, professional information is encouraged
Share an Article, Not a Drink! Keep it Professional.
Encouraged
Not Encouraged
5. TWITTER
Excellent Resource For:
o Keeping up with companies, products, heads of
companies
o Track New Industry Trends & Products
o *Reference Tool: *Tweet Chats*
6. FACEBOOK
For Business
User representative of
“Business”
Ability to see
demographic, and user
interaction with page
Limited ability to see
user’s page
For Personal
Meant to be a social
platform
Ability to create
“Pages”
7. PINTEREST, INSTAGRAM, TUMBLR
Pinterest- Online “Pinboard” Social experience
based on visual expression.
Instagram- Focuses on vsiual sharing. Useful to
track company trends, follow relevant, and
important industry leaders
Tumblr- A hybrid of Pinterest and a Blog. Visually
driven sharing with the ability to categorize and
works into Google Page Ranking on topic.
8. WEBSITES & BLOGGING
Community Based websites:
ex. Idealist.org: Community for people interested in non
profits at varying professional and interest levels.
Information populated on site relate to this purpose.
Ensure that you’re blogging format is the right one for you, i.e.
Wordpress has two variations: Wordpress.com and
Wordpress.org
Wordpress, depending on your needs can be a great way to
showcase those skills you’ve learned and can act as a online
portfolio for potential employers.
