While the major corporations throw millions of dollars at billboards and TV ads trying to gain the eyeballs of the average population, you can quickly and easily corner a very specialized niche market of your own. Here are a few ways you can produce immediate breakthroughs on your website. Check out our latest eBook to find great ways to produce breakthroughs for your web business! http://www.marketingrt.com/index.php/coffee-break/downloads

1. WEB PROFIT
DRIVERS
IMMEDIATE RESULTS
13

2. Too often businesses and individuals only think of profits in a linear fashion. They think of adding 10% more customers this
month or this year. They think of growing in small little steps.
You must break out of this mold. The Internet has leveled the playing field. Businesses you have never heard of before
have become household names in only a few short years. Think about it. Have you ever heard of Amazon, eBay, Yahoo,
or Napster a few years ago? Now, they are front page news on every newspaper every single day.
Fortunes are being made and lost in a single year online. As a matter of fact, there have been more millionaires
created in the past 2 years than in the last 200 combined. This new market is still wide open and it is up for grabs
to those with the ambition, guts, and speed to take control of it.
The Internet is wide open to you and your business. While the major corporations throw millions of dollars
at billboards and TV ads trying to gain the eyeballs of the average population, you can quickly and easily
corner a very specialized niche market of your own.
Here are a few ways you can produce immediate breakthroughs on your websites. Below are thirteen
drivers that can and will produce an immediate increase in profits in your web business.
If you are just getting started in your own business, then take the following as an introduction to a
profitable web business. Take notes and give yourself ideas you will be able to add into your web
site later on in the growth process.
Break the Mold

3. 1. Design a High Quality Web Site
Big business. Small business. Government business. The web designers
are making the same mistakes. The two most prominent, and worse –
reoccurring mistakes are using the wrong tools and focusing on the
design before the customer experience.
The first mistake is to focus so much on the web site design and
graphics that they overwhelm the actual product itself. A gorgeous web
site is created using Flash, Real Audio, Real Video, etc. but it is never
tested to be effective or not. Basically, a simple professional looking site
produces the best results...without all the bells and whistles.
The second major mistake that webmasters make is to use the wrong
tools to design sites...and they end up with a very unprofessional
looking site. The real idea of the web site design process is to produce
something that looks professional, but that doesn’t draw away from the
content, be that images, the written word, or the overall feel. The key to
your web site is have all images and graphics focus your visitors back to
your advertising message.

4. 2. Automate Your Email Follow-Up
The key to selling online or selling anywhere for that matter is to follow
up with your prospects at least 7 times. You cannot rely on just one visit
to your web site to cut the mustard. One of the biggest profit producing
strategies is getting people to subscribe or opt-in to an email follow-up
list by giving them something for free on your subject matter.
Set it and forget it. The easiest tool to use for email follow-up is from
Constant Contact.
Automatically send the right message at the right time.
You can create autoresponders which automatically follow-up, utilize
the complete database system to track all of your prospects and
customers, a contact system, and more. It is one of the best tools to help
you increase your Internet response rates immediately.

5. 3. Start an Opt-In Email List
Starting your own opt-in list is the key to long-term Internet profits.
Just like in direct mail, the profit is in the list. Build your list.
Contact management, with less of the "management.“ If your looking for
a one stop shop to handle all your list building activities, one of the best
strategies available is constant contact. It can give you a personalized e-
zine (if you are collecting names with your email addresses) and can
handle all of the removes, unsubscribes, and undeliverable for you.
Get your message in front of more people. Hit send and post emails to
social media networks with suggested captions and images) all at once.
Track your success in real time. Learn who's opening, clicking, and
sharing your emails and social posts in real time, so you can plan your
next steps.
Try it FREE for 60 days. No risk. No credit card required. Get full access
to all our email marketing tools, as well as live expert help & online
resources.

6. 4. Place a Sponsor or Solo Ad in E-zines
What’s the quickest way to build traffic to a site?
Search Engines usually take a while, banner ads are expensive, and
offline advertising takes months. The quickest, lowest cost, and most
effective form of online advertising is placing sponsorships and solo ads
in e-zines and online newsletters.
Nothing else will even come close to the results which you can produce
through this method. You can purchase sponsorships and solo ads for
$20 to $1000 and often produce results of three to ten times the ad
costs if you have an effective ad for the appropriate audience. There
isn’t anywhere else in the world that you can get this kind of bang for
your buck when it comes to spending money on your marketing.

7. 5. Use Pay-Per-Click Marketing
Regular search engines can take months to get positions in and start
bringing the traffic. The way to get traffic immediately from the search
engines is to start dealing with the pay-per-click search engines.
Using PPC to Build Your Business. What is PPC (pay-per-click)
marketing? Pay-per-click marketing is a way of using search engine
advertising to generate clicks to your website, rather than “earning”
those clicks organically. You know those sponsored ads you often see at
the top of Google’s search results page, marked with a yellow label?
That’s pay-per-click advertising (specifically Google AdWords PPC).
Ultimately, pay-per-click marketing is good for everyone:
• It’s good for searchers – Research indicates that searchers click
on paid search ads more often than any other form of digital
advertising.
• It’s good for advertisers - Advertisers are offered a unique means of
putting their message in front of an audience who is actively and
specifically seeking out their product.
• It’s good for search engines – PPC enables search engines to cater to
searchers and advertisers simultaneously.

8. 6. Participate in Online Schmoozing
Beginning marketers online are always looking for the best free
advertising methods, but as the years go by, more and more of these
methods are disappearing. The quickest free advertising method
available to start participating in online newsgroups, mailing lists, and
forums.
You DO NOT directly advertise in any of these groups. You participate in
the discussions and allow your small signature file to appear at the
bottom of the messages you post.
Setting the scene as an industry expert. If you post good comments and
participate in the discussions, then you will quickly build a good
reputation and will generate traffic and sales at your web site.

9. 7. Make a Special Offer
If you have an opt-in email list, then you can run a special “members”
only sale, free download, or special offer. Only current members will get
these offers or added bonus that you can create or purchase wholesale.
You could also do a customer’s only sale. Send out an email to everyone
who has purchased something from you in the past offering them a new
special product at a discount price or other bonuses added to current
products you sell.
Nothing will produce income faster for a business than to contact their
previous customers with a special offer.

10. 8. Create a Point-Of-Sale Upsell
This technique can usually increase your web site profits by 10% to
20% immediately the moment you put it in place. It is also very simple
to put in place. Once someone orders a product from you, have the
thank you page on your web site which comes up show several other
products or services that you have available for immediate purchase at
a special discounted price.
You will find that often 10% to 25% of your customers will immediately
take this opportunity to purchase the other product at the special price
(maybe 10% off or something similar).
Stores use this idea all the time. Look at all the small items like
magazines, candy, etc. that they pack at the checkout counters. How
often do you pick up something else you didn’t need just because it was
there and you were already in a buying mood?

11. 9. Set Up an Affiliate Program
The king of affiliate programs is Amazon with millions of affiliates.
While you don’t want or need this large of a number to be successful,
think about what it would be like to have 1,000 to 5,000 people eagerly
selling your products and services for you with a small share of the
profits.
The Power of Affiliate - Engaging with Consumers
The Affiliate marketing channel, with its unique, high performance
online publishers, has the power to influence and connect with the new
consumer at critical points in their decision journey.
If you don't want to have to deal with any CGI script of any software to
run the affiliate program, then you can have it outsourced. Companies
such as Commission Junction can run your affiliate program for you.
http://www.cj.com/

12. 10. Spread a Virus
If you're an Internet marketer or someone who wants everyone in the
world to see your latest YouTube video, then viral is a word you love.
Today, “going viral” refers to the sharing of something — often a video
or a website link — via email or social media outlets, such as Facebook
and Twitter.
For many, viral is considered the ultimate online marketing technique.
How else would a company such as Hotmail.com grow to over 40
million users while spending next to nothing in ad costs?
Viral marketing basically entails created something for free that others
will pass around for you. It could be as simple as a free report or a free
eBook, or as complicated as creating a unique software program to be
passed around.

13. 11. Send an Online Press Release
The quickest way to generate hits immediately to your web site at very
little cost is to send out an online press release. All it takes is one
mention in a newspaper, magazine, radio program, or TV show to drive
more traffic to your site in the next 24 hours than you will through all of
your other promotions for the next month.
Successful entrepreneurs make it a habit to regularly send out press
releases about any new benefits that they offer to their customers. This
used to be cost prohibitive through the cost of postal mail and long
distance faxing. Now, you can send out the press releases by email or
pay only $200 or so to have them sent out for you. Two hundred dollars
could never buy you a write-up in a magazine, but a press release could
potentially give you dozens.
A good place to start is creating an online media kit that will give media
representative the vital information they need to create buzz around
you. Download the FREE Media Kit Guide at MarketingRT

14. 12. Send Out Articles to E-zines
Here is another zero cost strategy for selling your products or services.
Write up a good article with valuable information in it (you could even
use our simple article writing strategy) and submit it to the e-zines in
your niche market. If your article is well done, you will find that much
of the time it will be the featured article in many of them. This is better
than having a featured ad in an e-zine.
Don’t forget that you can post the ones that don’t get picked up on your
social media sites as articles PUBLISHED by you. Hence, we’re back to
setting yourself up as the industry expert.

15. 13. Start an eBay Auction
This idea won’t work for every business, but it could be a significant
source of income and traffic for your web site. Hundreds of thousands
of power sellers currently sell $2,000 or more per month on eBay (all
the way up to $500,000 a month for a few of them).
All you have to do is go over to eBay and find out what products are
HOT sellers...If yours is one of the hot topics, then you could have a built
in money and traffic generator for your site at almost no cost
whatsoever...

16. LET’S MAKE THINGS SIMPLE AND COOL
INTEGRATED MARKETING COMMUNICATIONS

17. 17
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