1. Crowd-Funding & Sourcing for Media:
New Disruptive Forms of Financing, Demand Generation,
Direct Distribution & Monetization in the Share Economy
PETER D. CSATHY, CEO Manatt Digital Media Ventures,
pcsathy@manatt.com, (310) 231-5445

2. 2Digital Media/The Problem, The Reality
 Traditional Business Models/Monetization Disrupted
– Reasons
– Examples (including indie films)
 Traditional Financing Models Disrupted
– Reasons
– Examples
 Traditional Distribution Models Disrupted
– Reasons
– Examples

3. 3Digital Media/New Alternatives/Solutions in the Share Economy
Financing -- Crowd-Funding
– Commerce (Including Media)
 KickStarter – movies -- Zach Braff, Spike Lee
 Songkick’s Detour – music/concerts
 Recent SEC pronouncement – ultimately equity (not just rewards/donations)?
Demand Generation -- Crowd-Sourcing
– Commerce – Airbnb (private residence sharing), Sidecar (car-sharing)
– Social Impact - (i) Purpose.com, (ii) Causora (1-1 donations), (iii) double bottom-
line, triple bottom line!
Marketing/Ad-Tech – (i) Kiosked (immersive marketing), (ii) VirURL
(contextual marketing), (iii) GetGlue (Social TV via rewards, etc.)

4. 4Digital Media/New Alternatives/Solutions in the Share Economy
Direct Distribution & Monetization (disrupting Traditional
Distribution Models/User Experiences)
– Movies - Gathr (“Girl Rising”), Tugg, Yekra
– Music - Stageit, iROCKE, Vyclone
– Navigation/Recommendations -- MediaHound

5. 5Digital Media/What I Can/Should Do to Stay Connected to Trends …
Keep Current
– Read “TechCrunch” & “Variety” (and “Manatt Digital Media”!)
– Subscribe to free daily digital media updates (e.g., Digital Media Wire)
– Walk the walk! Use digital media services you know, check out those you don’t
– Follow 1 or 2 “thought leaders” in your space (their blogs, their tweets)
Invest In, Develop & Drive a Digital Media Strategy
– Accelerate your knowledge & efforts with experts
 Participate & Evangelize New Solutions – Passively/Actively
– LinkedIn
– Tweet
– Blog
– Mentor

6. 6Manatt Digital Media/About Us
Digital Media Professional Services
Business Advising
Legal Services
Venture Capital
Deep Connections in Media, Entertainment,
Technology & Advertising
Full Service, 1-Stop Shop
Entrepreneurial, “Disruptive”

7. 7Manatt Digital Media/Q&A
Peter Csathy is a 25 year media and digital
media/technology entrepreneur, operator, executive,
negotiator and dealmaker with success after success in
start-up and emerging growth companies, as well as major
and independent media companies. He led 3 companies
that achieved successful exits, has served as a senior
executive at major media companies such as Universal
Studios, mentors entrepreneurs, and is a thought leader
who frequently writes for TechCrunch & Huffington Post.
Peter D. Csathy
CEO, Manatt Digital
Media Ventures
pcsathy@manatt.com
310.231.5445